Building A Web Site Fast

The good old days were good for lemonade, porch swings and the price of gas. But those days were not good for everything.  The computer you just bought for $1,000 would have cost you $10,000 10 years ago for the equivalent computing power.  If you’re thinking about updating or creating your web site, happy days are here.

According to my classification, we have entered the 4th era of web sites. The first era was way back in 2000 right in the middle of the internet bubble. The budget for your website was $125,000, it would be online in 4-6 months and for $3,000 a month they would have programmers available to change and update your content.  This was around as late as 2004.

Then came the era of “your neighbor’s brother-in-law”.  This meant you had website that was ‘cool’ and done for very little cost.  Word to the wise – when ever anyone mentions ‘cool’ when talking about a web site – run! You can recognize these web sites as having lots of colors, scrolling text (vertical and horizontal) and icons and smiley faces flashing all over the place.  The core problem was that the website was built with every known gadget available.  I call it the guy-in-the-hardware-store-syndrome. I want that tool, now what can I do with it?

The next era was the Andy Warhol era.  Art became more important than commerce.  It had to be pretty.  Who cared if it made any money.  You could tell you were around this one if you heard ‘they design great brochures – why not websites.’  These websites are recognized by their flawless design, the nice clean look and the use of color and images to really convey the meaning of the site.  Oh by the way, it takes 10 minutes to load the home page.

Most people have come to accept that web sites are where a lot people will go to find out who you are and what you have to offer. But your website also has opportunities to:

• Reinforce your message
• Build trust.
• Make emergency information available
• Conduct research
• Sell to a new market

So if today is the time you want to update or create your web site – you’re in luck. The industry has matured, there are a lot of talented experienced people around and OpenSource (free) software has matured.

A company I’ve been working with, isResearch, has a product they call “Web Site Overnight” which applies these new tools. Recently isResearch created a web presence for YIELDirect. Bob Hughes and his son John along with Joe Kaisher, operate YIELDirect, a successful seed corn business in northern Illinois.  Their success is built on understanding the product, their customers, and providing a ‘yield and profit advantage’. Trust me, you wouldn’t want to compete against these guys.

So when they called us in, we were really excited to be part of their success. Their requirements were to have a full featured web site including video, newsletters, seed guide, and the ability to have their customers download files. And after we got them up and running, they wanted to maintain the website themselves.  This feature is called Content Management Software and allows someone with basic computer skills to maintain their own web site if they so desire.

I’m happy to report that the result of this project is www.YIELDirect.com.  The cost was about 1/20th of what it would have cost 10 years ago.  Now that’s progress!

Bob Paarlberg, a frequent contributor, is working with isResearch on their ‘Website Overnight’ product and can be reached at [email protected].
 
 

Leave a Reply

News Stories
News

Proposed Transform Label Drops Cotton

May 23, 2016

EPA is proposing a new registration for Transform that does not include cotton or other blooming crops. Public comment period is open until June 17.

News

NCC Sets P.I.E. Program Tour Dates for 2016

May 24, 2016

The National Cotton Council (NCC) has scheduled tour dates and locations for the 2016 Producer Information Exchange (P.I.E.) Program, sponsored

Product News

Record Yields Set by 2015 FiberMax One Ton Club

May 4, 2016

The 127 members who qualified for the FiberMax One Ton Club pushed cotton yields and quality to higher levels in 2015.

News

Training Cotton’s Future Leaders

May 4, 2016

This summer, class is in once again at the ACSA International Cotton Institute and the Texas International Cotton School.

News

EPA: Glyphosate Not Likely to Cause Cancer

May 3, 2016

As part of an ongoing registration review, the EPA has again classified glyphosate as “Not likely to be carcinogenic to humans.”

News

EPA Extends Comment Period on Dicamba Use with New Traits

April 29, 2016

The EPA has added another 30 days to the public comment period on the proposed registration of dicamba products for weed control in cotton and soybeans.

News

Monsanto’s Fraley Stresses Need for Science Education

April 28, 2016

Monsanto’s Robert Fraley told a group of Texas Tech researchers and students that communicating science and training next-generation STEM graduates are just as important as doing the science.

Around The Gin
Product News

Record Yields Set by 2015 FiberMax One Ton Club

May 4, 2016

The 127 members who qualified for the FiberMax One Ton Club pushed cotton yields and quality to higher levels in 2015.

Product News

Meister Media Worldwide Website Relaunches With New Resources

April 22, 2016

Meister Media Worldwide — publisher of Cotton Grower magazine – has relaunched its corporate website, highlighting information and services available from one of agriculture’s leading media companies.

Product News

ReinCloud Promises Remote Control

April 18, 2016

New software set to combine irrigation management and data collection – all in the palm of your hand.

Product News

Search Begins for Deltapine Class of 17

April 14, 2016

Deltapine’s NPE program is nine years old, and the search for the company’s Class of 17 cotton varieties is underway.

Product News

Texas Farmer First to Plant Enlist Cotton Variety

April 11, 2016

Dean Hansen of El Campo, TX, was the first cotton grower in North America to plant the first commercially-available cottonseed with the Enlist cotton trait.

Product News

New Options for Roundup Ready PLUS Program

March 25, 2016

The Roundup Ready PLUS Crop Management Solutions program for 2016 includes a new tool for weed management and new incentives for farmers looking to fight insect pests in corn.

Product News

Greenleaf Launches easyFlow Closed Transfer System

March 24, 2016

Greenleaf Technologies has launched the company’s new easyFlow closed transfer system for the North American market.

Product News

AgLogic Launches Aldicarb Product in Georgia

March 15, 2016

Growers in Georgia will be able to use a new aldicarb pesticide in 2016 for nematode and early season pest control.

Latest News
News

NCC Sets P.I.E. Program Tour Dates for 2016

May 24, 2016

The National Cotton Council (NCC) has scheduled tour dates and locations for the 2016 Producer Information Exchange (P.I.E.) Program, sponsored

News

Proposed Transform Label Drops Cotton

May 23, 2016

EPA is proposing a new registration for Transform that does not include cotton or other blooming crops. Public comment period is open until June 17.

News

Bayer Eyeing Monsanto for Possible Merger?

May 17, 2016

Bayer may be exploring a potential bid for Monsanto in a deal that would create the world’s largest supplier of seeds and farm chemicals.

News

Cotton Highlights from May WASDE Report

May 10, 2016

USDA’s May World Agricultural Supply and Demand Estimates report projects a 15% increase in U.S. cotton production for 2016/17, as global consumption of cotton stocks continues to grow.

News

Training Cotton’s Future Leaders

May 4, 2016

This summer, class is in once again at the ACSA International Cotton Institute and the Texas International Cotton School.

News

EPA: Glyphosate Not Likely to Cause Cancer

May 3, 2016

As part of an ongoing registration review, the EPA has again classified glyphosate as “Not likely to be carcinogenic to humans.”

News

EPA Extends Comment Period on Dicamba Use with New Traits

April 29, 2016

The EPA has added another 30 days to the public comment period on the proposed registration of dicamba products for weed control in cotton and soybeans.

News

Monsanto’s Fraley Stresses Need for Science Education

April 28, 2016

Monsanto’s Robert Fraley told a group of Texas Tech researchers and students that communicating science and training next-generation STEM graduates are just as important as doing the science.

News

Texas Tech Honors Researcher for Excellence in Commercialization

April 27, 2016

Texas Tech University honored Dr. Seshadri Ramkumar with the 2016 President’s Excellence in Commercialization Award for his numerous contributions to nonwoven materials.

News

NCC Announces New Emerging Leaders Class

April 21, 2016

Twelve U.S. cotton industry members have been selected for the National Cotton Council Emerging Leaders Program class for 2016-17.

News

NCC Disputes Turkish Actions in Anti-Dumping Investigation

April 18, 2016

The National Cotton Council is disputing the Turkish government’s decision to impose a 3% duty on all U.S. cotton fiber imports into Turkey, effective immediately.

News

USDA Announces 2016 Cotton Loan Rate Differentials

April 18, 2016

USDA’s Farm Service Agency has announced the 2016-crop loan rate differentials for upland and extra-long staple cotton.

News

Cotton Highlights from April WASDE Report

April 12, 2016

USDA’s April World Agricultural Supply and Demand Estimates report shows small adjustments to U.S. production numbers and stocks, while world stocks drop another 1.1 million bales.

News

New Webcast Explains Cotton Cultivated Website

April 11, 2016

A new webcast explaining the features of the new Cotton Cultivated website has been added to the Focus on Cotton online series from the Plant Management Network and Cotton Incorporated.

News

EPA Opens Comment Period on Dicamba Use with New Traits

April 1, 2016

The EPA has opened a 30-day public comment period, beginning April 1, regarding the in-crop use of dicamba herbicide with Bollgard II XtendFlex cotton and Roundup Ready 2 Xtend soybeans.