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CCI Urges India Consumers to “Check the Label” Bollywood-Style

To promote cotton usage in India, Cotton Council International is taking Bollywood into the lives of cotton consumers through a new video campaign called “Check the Label.” It takes some of the most iconic Bollywood scenes and – through humor – shows how they could have been different if only cotton had a role to play.

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International Stories
International

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Latest News
International

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Thanks to expected record yields in many countries, the cotton market will likely show some signs of pressure in the short term.

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International Cotton Leader Showcases Innovations

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Kai Hughes Named ICAC Executive Director

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International

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