Cotton’s 24 Hour Runway Show Returns for Third Year

Cotton Incorporated will again host Cotton’s 24 Hour Runway Show – a fashion marathon featuring a different cotton look every minute.

 

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The event – billed as the world’s longest runway show – will be streamed live online from South Beach, FL beginning at 8:00 pm EST on Friday, November 7. In all, the show will feature a total of 1,440 looks celebrating cotton fashion. The show will end at 8:00 pm EST on Saturday, November 8.

 

With nearly 100 brands and designers providing looks for each “cotton moment,” Cotton’s 24 Hour Runway Show is a testament to the enduring appeal and versatility of cotton. The event – now in its third year – will again be hosted by Guiliana and Bill Rancic of E!. Nearly one million viewers joined last year’s live and virtual audiences.

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Putting the Best of Both Worlds Together

 

Cotton Incorporated is partnering with PEOPLE Magazine to bring the live experience from the runway to viewers at the home. The event will be streamed live on seven websites – TheFabricOfOurLives.com, PEOPLE.com, InStyle.com, Entertainment Weekly’s EW.com, Essence.com, SouthernLiving.com and RealSimple.com.

 

 

Source – The Cotton Board

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