Supima Honored for Premium Fiber Branding by AAFA
May 7, 2014 Supima has received the American Image Award for Premium Fiber Branding from the American Apparel and Footwear Association (AAFA).
The AAFA’s 36th Annual American Image Awards was held to honor excellence in the U.S. apparel and footwear industry. More than 450 attendees were on hand at the Grand Hyatt Hotel in New York City to celebrate the humanitarian efforts of the industry and show support for this year’s chosen partner organization, the Special Olympics.
Accepting the award on behalf of Supima was President Jesse Curlee.
“Supima is a very special cotton fiber, said Curlee during his acceptance speech. “Only two percent of the cotton grown in America can be called Supima. That’s why we made a commitment some years ago to make Supima a brand that would add value throughout the supply chain, including the consumer.”
Curlee thanked those who have a hand in building the Supima brand – the Board of Directors, the U.S. farmers who grow the cotton, and the premium brands and retailers that use Supima. “Any success we have had at branding Supima wouldn’t have been possible without their loyal support,” added Curlee.
Founded in 1954, the Supima brand designates an elite variety of Pima cotton grown only in California and the Southwestern U.S. Designers and retailers throughout the world value the brand’s luster, strength, and superior softness.
Source – AAFA and Supima
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