facebook_pixel

Deere to Acquire Blue River Technology

Deere & Company has signed a definitive agreement to acquire Sunnyvale, CA-based Blue River Technology, a leader in applying machine learning to agriculture, for $305 million.

“We welcome the opportunity to work with a Blue River Technology team that is highly skilled and intensely dedicated to rapidly advancing the implementation of machine learning in agriculture,” said John May, president, Agricultural Solutions, and chief information officer at Deere. “As a leader in precision agriculture, John Deere recognizes the importance of technology to our customers. Machine learning is an important capability for Deere’s future.”

As an innovation leader, Blue River Technology has successfully applied machine learning to agricultural spraying equipment, including the See and Spray unit now being tested in cotton. Deere is confident that similar technology can be used in the future on a wider range of products, May said.

Blue River has designed and integrated computer vision and machine learning technology that will enable growers to reduce herbicide use by spraying only where weeds are present to help optimize the use of inputs in farming – a key objective of precision agriculture.

“Blue River is advancing precision agriculture by moving farm management decisions from the field level to the plant level,” said Jorge Heraud, co-founder and CEO of Blue River Technology. “We are using computer vision, robotics, and machine learning to help smart machines detect, identify and make management decisions about every single plant in the field.”

Related: Jorge Heraud to speak on “Automation, Robotics, and Machine Learning” at PrecisionAg Vision Conference

Already in 2017, Blue River Technology has been listed among Inc. Magazine’s 25 Most Disruptive Companies, Fast Company’s Most Innovative Companies, CB Insights 100 Most Promising Artificial Intelligence Companies in the World, and the Top 50 Agricultural Innovations by the American Society of Agricultural and Biological Engineers.

May noted the investment in Blue River Technology is similar to Deere’s acquisition of NavCom Technology in 1999 that established Deere as a leader in the use of GPS technology for agriculture and accelerated machine connectivity and optimization.

Deere plans to leave Blue River’s 60-person staff in Sunnyvale, with an objective to continue its rapid growth and innovation with the same entrepreneurial spirit that has led to its success. The transaction is expected to close in September.

 

Source – Deere

Topics: , ,

Leave a Reply

Precision Technology Stories
PrecisionAg Vision Conference October 10-12, 2017 Phoenix AZ
Precision Technology

See How Technology Will Revolutionize Global Ag Production

September 20, 2017

The final agenda for the PrecisionAg® Vision Conference delivers high-impact keynotes, a track for specialty crops, and an Arizona field tour.

Precision Technology

AMVAC Grants Trimble Global Distribution Rights for SIMPAS

August 22, 2017

AMVAC and Trimble are finalizing an agreement granting Trimble global distribution rights for AMVAC’s patented SIMPAS prescriptive application equipment.

Precision Technology

Precision Ag Southern Style

August 22, 2017

A customer-first focus helps Agri-AFC’s Amy Winstead keep the company's precision programs coordinated, on target…and growing.

Precision Technology

Keep an Eye on Those Droplets!

April 19, 2017

As growers embrace new herbicides, Ag Leader brings precision monitoring to the spray rig.

Precision Technology

Cotton Weeds Next Target for See & Spray

April 3, 2017

A dream machine that “sees” and treats weeds while leaving crops alone is headed for 2017 testing in cotton.

Precision Technology

Texas A&M AgriLife Updates Unmanned Aerial Systems Program

January 31, 2017

The Texas A&M AgriLife Research unmanned aerial systems research team recently provided updates on project results from across Texas.

Precision Technology

Clemson: Nutrient Management Sensors Can Cut Back Costs

November 16, 2016

Clemson University has made available to cotton growers a new sensor-based nutrient management plan that can help reduce expenses and environment impact.

Around The Gin
Product News

Americot Adds Three to Regional Sales Force

September 20, 2017

Americot, Inc. has added three new regional representatives to the company’s sales force.

Product News

Enlist One Herbicide Added to Enlist System

September 13, 2017

Dow AgroSciences adds a straight-goods 2,4-D choline herbicide for additional tank-mix flexibility in Enlist crops.

Product News

Elevore Herbicide Registered for Burndown Use

August 30, 2017

Dow AgroSciences’ Elevore herbicide has received federal registration for use in fall and spring burndown programs for cotton, soybeans and corn.

Product News

Stoneville Legacy Club Honors Charter Members

August 24, 2017

The new Stoneville Legacy Club honored 129 growers who recorded average yields of 1,794 lbs/A or higher on at least 20 acres with Stoneville cotton varieties.

Product News

Improved Bollworm Management Expected in 2018

August 23, 2017

Southeast Texas cotton farmers should have new tools available in 2018 to better manage bollworms and other potentially damaging pests.

Product News

Maximizer Club Honors Top FiberMax Dryland Growers

August 17, 2017

The FiberMax Maximizer Club honored 121 growers who yielded at least 1,000 lb/A on dryland acres with FiberMax varieties in 2016.

Product News

Monsanto, Valent Expand Roundup Ready PLUS Partnership

August 7, 2017

Monsanto and Valent U.S.A. are expanding their crop protection partnership for the 2018 Roundup Ready PLUS Crop Management Solutions platform.

Product News

New Broadleaf Burndown Option Coming from Dow AgroSciences

July 31, 2017

A new burndown option for tough broadleaf weeds has shown excellent promise in trials across the Mid-South and Midwest.

Latest News
Precision Technology

See How Technology Will Revolutionize Global Ag Production

September 20, 2017

The final agenda for the PrecisionAg® Vision Conference delivers high-impact keynotes, a track for specialty crops, and an Arizona field tour.

Precision Technology

Deere to Acquire Blue River Technology

September 7, 2017

Deere has signed an agreement to acquire Blue River Technology, a leader in applying machine learning to agriculture, for $305 million.

Precision Technology

Cotton Picking Robots?

August 25, 2017

Can an army of small robots change the way cotton is harvested? Dr. Ed Barnes thinks it’s not only possible, but highly probable.

Precision Technology

AMVAC Grants Trimble Global Distribution Rights for SIMPAS

August 22, 2017

AMVAC and Trimble are finalizing an agreement granting Trimble global distribution rights for AMVAC’s patented SIMPAS prescriptive application equipment.

Precision Technology

Precision Ag Southern Style

August 22, 2017

A customer-first focus helps Agri-AFC’s Amy Winstead keep the company's precision programs coordinated, on target…and growing.

Precision Technology

Keep an Eye on Those Droplets!

April 19, 2017

As growers embrace new herbicides, Ag Leader brings precision monitoring to the spray rig.

Precision Technology

Cotton Weeds Next Target for See & Spray

April 3, 2017

A dream machine that “sees” and treats weeds while leaving crops alone is headed for 2017 testing in cotton.

Precision Technology

Texas A&M AgriLife Updates Unmanned Aerial Systems Program

January 31, 2017

The Texas A&M AgriLife Research unmanned aerial systems research team recently provided updates on project results from across Texas.

Precision Technology

Clemson: Nutrient Management Sensors Can Cut Back Costs

November 16, 2016

Clemson University has made available to cotton growers a new sensor-based nutrient management plan that can help reduce expenses and environment impact.

Precision Technology

MoneyBoll: Bringing a Data Revolution to Cotton

September 20, 2016

Much like statistics revolutionized baseball, Lubbock-based GISC is poised to bring a similar data revolution to cotton.

Precision Technology

New Webcast Shows Use and Value of On-Farm Data

May 10, 2016

A new webcast focused on the use and value of farm-level data has been added to the Focus on Cotton online series from the Plant Management Network and Cotton Incorporated.

Precision Technology

As Cotton Prices Wane, Growers Turn To Precision Ag

December 10, 2015

In today’s cotton market, practices such as variable rate fertilizer applications can pay immediate, important dividends.

Precision Technology

Webcast Explains Variable Rate Technologies for Cotton

November 10, 2015

A new Focus on Cotton webcast explains the challenges and opportunities of using sensor-based variable rate application technologies in cotton production.

Precision Technology

New UAV Tech Provides Quicker Field Images

September 10, 2015

New aerial software for UAVs allows growers to process imagery in the field in nearly real time.

Precision Technology

Precision Team: Topcon Acquires Digi-Star

March 23, 2015

Topcon Positioning Group has acquired Digi-Star, a global agricultural solutions provider of precision equipment for feeding, planting, fertilizer, and harvest equipment manufacturers.