Solid Strategy
February 13, 2012 Since its debut in the spring of 2009, Cotton247.com has consistently been the best source on the internet for cotton industry news. As the online home for Cotton Grower magazine and Cotton International magazine, the website has a unique advantage in providing vital insight – from a global scale down to the local level – that impacts the business of every cotton professional.
While the primary focus of Cotton247.com has been to provide up to the minute cotton news to its viewers, the editorial staff at Cotton Grower has recently added a new platform for the website – the Seed Strategies channel on Cotton TV.
The focus of Seed Strategies will be to offer in-depth examinations of the issues surrounding your most important input – the seed you plant each spring. Videos presented on the Seed Strategies channel will provide answers to important answers to questions surrounding seed supply, trait performance, variety selection and seed treatments.
Packaged in news feature segment like those you might find on the nightly news, videos on the Seed Strategies channel will feature experts from across the cotton industry. From business leaders at the major seed companies to agronomy experts at the National Cotton Council and university Extension specialists from around the Belt, the Seed strategies channel will consult with the most knowledgeable sources from around the industry.
“The idea behind the Seed Strategies channel is to offer our audience the most in-depth analysis of seed industry news, on yet another great platform – video – for the Cotton Grower team,” says Cotton Grower Editor Henry Gantz. “We plan on delivering the same level of professional insight in our video reports as we do each month within the pages of Cotton Grower magazine.”
The first installments of features on the Seed Supply channel are available now, and focus on your ability to plant your favorite varieties in the coming years. In the coming months, the editorial team at Cotton Grower plans to examine topical issues such as the looming changes in seed treatments in light of Temik’s exit from the market.
“We feel as though, through our new studio and advanced video capability, we are able to offer something to cotton farmers that they haven’t seen before,” says Jim Sulecki, Director of eMedia at Meister Media Worldwide, the parent company of Cotton Grower magazine. “We want to examine these issues through the eyes of a cotton producer. We want to tackle the subjects that are going to impact his bottom line.”
The creation of the Seed Strategies channel is one of many coming changes to the revamped Cotton TV landing page on Cotton247.com. Visitors to the site are encouraged to browse the updated video channels and existing videos. Other channels on Cotton TV include the Grower to Grower channel, focusing on cotton producers, and the Crop Inputs channel, with a focus on managing the bottom line of a cotton production operation.
Visitors to the site can find Seed Strategies video features by typing Cotton247.com/seedstrategies into their URL box.
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