COTTON USA Kicks Off New Global Advertising Campaign
April 10, 2015 
COTTON USA is rolling out a new global advertising campaign to help inspire what consumers wear and how they wear it and further spread the benefits of U.S. cotton to markets throughout the world.
The campaign slogan – “I Love My Cotton” – helps encourage consumers and brands alike to connect with the campaign, and inspires them to share their own reasons for loving cotton.
The new campaign features five individuals from different corners of the globe, wearing cotton in different ways to demonstrate how U.S. cotton is a medium of personal expression through jeans, dress shirts and everything in between.
“These portraits reflect the authenticity and passion unique to COTTON USA – the singular mark that symbolizes purity of fiber, quality of fabric and responsibility for the planet,” said Cotton Council International President Dahlen Hancock, a Texas cotton producer.
Hancock pointed out that U.S. cotton sets the global standard for quality and purity. With this campaign, he said COTTON USA hopes to show that U.S. cotton is a premium fashion ingredient, pushing the COTTON USA logo to the forefront and encouraging the growth of U.S. cotton worldwide.
Produced in-studio in New York City in July 2014, the campaign has a limitless quality and flexibility that allows it to be used in any market in any medium. Shot by renowned photographer Paola Kudacki and styled by the talented Karen Kaiser, cotton garments ranging from T-shirts to dress pants and jeans to towels are worn effortlessly by models Julia Hafstrom, Lais Oliveira, Gaspard Menier, Bregje Heinen, and young Caitlin Espirtu.
Source – Cotton Council International
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