Marketing Stories

Market Analysis

Shurley on Cotton: Have Prices Reached Yogi’s Fork in the Road?

September 25, 2015

The late New York Yankee great Yogi Berra once said, “When you get to a fork in the road, take it.” Undoubtedly, cotton prices may have reached Yogi’s fork.

Market Analysis

Weak Demand Drops Heavy Hand on Cotton Market

September 21, 2015

A heavy hand hit the cotton market on the weekly close, forcing prices to the absolute bottom of the long-term trading range.

Market Analysis

Shurley on Cotton: September Numbers Unlikely to Move Needle

September 14, 2015

USDA’s September numbers are not likely to help move prices out of the 62 to 67 cent range they’ve been in for the past 11 months.

OA Cleveland
Market Analysis

Cleveland: Market Still Searching for Quality Cotton

September 14, 2015

The more things change, the more they stay the same. But tight supplies of quality cotton will support prices in the 60’s and eventually pull the spot futures above 70 cents.

Market Analysis

Cleveland: Cotton Demand and Markets Trending Up

September 8, 2015

The cotton market is going higher – in fact, higher to the extent that U.S. planted acreage will expand in 2016.

Cleveland: “Pickable” Bolls Unlikely from Late Texas Blooms

August 31, 2015

The time has passed to expect any of today’s blooms to make a “pickable” boll on the High Plains. While I hope every single one of them will be picked, do not expect many to make it to the basket.

Shurley on Cotton: Where Does This Wild Season Go From Here?

August 27, 2015

Cotton’s wild ride continues, thanks to a constant barrage of economic and policy forces.

Cleveland: Amid Turmoil, Quality Still Drives the Market

August 24, 2015

Cotton had a remarkably positive week, considering its gains in the wake of a global meltdown of commodities and equities.

Plexus: Market Still Promising, But Keep an Eye on Global Financial Issues

August 21, 2015

Since August 12, the market has gained nearly 600 points, which is impressive considering what is going on in other commodities. But financial problems in key emerging markets could dampen demand – and prices.

Cleveland: Bullish USDA Report Paints Brighter Price Outlook

August 17, 2015

Market gains of the past week announce another charge at 70 cents, leaving behind a life-of-contract low in December and painting a rosier price outlook for the out months.

Cotton Board Recommends $76 Million for 2016 Research and Promotion

August 14, 2015

The Cotton Board has voted to recommend $76 million to fund the cotton industry’s Research and Promotion Program for 2016.

Shurley on Cotton: On the Ropes, But Trying to Hold On

August 12, 2015

The past few weeks have not been kind to cotton. But new USDA crop reports may act like the referee stepping in to stop the damage just in time.

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Market Analysis

Shurley on Cotton: Prices Finding More Support and Momentum

November 30, 2015

Prices are finding increasing support around the 62-cent level. That may not be exciting, but firming up the floor in a very volatile and uncertain market is a good thing.

Market Analysis

Shurley on Cotton: Prices Need Something to Grab Hold Of

November 16, 2015

Cotton prices desperately need something to grab hold of to help build momentum.

Market Analysis

World Production and Carryover Drops, But No Change in Prices

November 13, 2015

The absence of almost anything resembling demand continues to keep cotton prices locked in a near 10-cent trading range.

Market Analysis

Shurley on Cotton: Looking Once Again for 4-Wheel Drive

November 2, 2015

U.S. fiber quality has been at a premium, especially for the last two crop seasons. This is expected to continue, but it is uncertain for how long and for what price.

Market Analysis

Treats, Not Tricks, Appearing in Cotton Market

November 2, 2015

The bottom is in. The year-long 61-69 cent trading range should remain strongly entrenched at least through March, based on growing demand.

Market Analysis

Bumpy Week for Cotton as the Market Waits for Quality

October 26, 2015

The shortage of quality cotton becomes more pronounced every week, evidenced by the market’s inability to hold 64 cents in last week’s trading.

Market Analysis

Market Starting to Look a Bit Bullish

October 19, 2015

The cotton market has moved to a technically bullish position, although it’s still not considered a strong bullish contender.

Market Analysis

Shurley on Cotton: Rocky Top and a Rocky Road

October 14, 2015

It’s been a disappointing and frustrating year price-wise. Upside price potential is still out there, but growers have to carefully evaluate the available alternatives and the potential outcome of each if prices go up – or down.

Market Analysis

Market Underpriced, as USDA Drops Production Estimates

October 11, 2015

The much-awaited October supply demand report was released with much enlightenment, including reduced estimates for the U.S. and global cotton crops.

Market Analysis

Market Determined to Defend 60 Cent Mark

October 2, 2015

Cotton prices had another lousy week, a poor month and a miserable third quarter. But the market is still working hard to protect the 60 cent mark.


Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.