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Marketing Stories

Market Analysis

78 Cent Cotton? The Opportunities are There.

February 6, 2017

Titanic bullishness has captured the cotton market, providing opportunities for nearby cotton futures prices to top 78 cents.

Market Analysis

Strengthening Prices, Strong Demand and Bon Jovi Jeans

January 30, 2017

The narrow three cent trading range – 72.50 to 75.50 cents – remains in play, but pressure is building for cotton prices to move higher. Maybe Jon Bon Jovi’s new line of denim jeans will help.

Market Analysis

Market Remains Strong as The Limited Bows Out

January 20, 2017

The market consolidated gains of the past few weeks, just as The Limited – a primary supplier of cotton to women – closes its doors.

don shurley
Market Analysis

Shurley on Cotton: Opportunities in Improved Market

January 16, 2017

March futures have improved, and January is looking like a good month. The big question and the uncertainty is whether or not this will last.

Market Analysis

Market Holds in Face of USDA Report Adjustments

January 16, 2017

From now likely into the mid-March trading period, the very bullish call sales ratio will continue to carry the ball for the bulls.

Bull Market Pushes Prices to Five Month High

January 9, 2017

Prices reached a five-month high, as cotton demand flexed its muscles and pushed the market up.

Could the Market Drift into the Mid-70s? It’s Possible.

December 28, 2016

The 70-73 cent price range remains very firm, with a good chance that the market could drift into the mid-70s.

2016: The Year in International Marketing

December 21, 2016

CCI continues vital international promotion activities for U.S. cotton.

Export Sales Drive Market as Potential for Explosive Growth Builds

December 19, 2016

U.S. export sales continue to lead trading. But conditions are growing for a potential “explosive fire” under the market.

2016: The Year in Domestic Marketing

December 16, 2016

Celebrating fifty years of Cotton Research and Promotion during 2016.

Shurley: December Numbers May Contain Hidden Stocking Stuffers

December 12, 2016

USDA’s December production and supply/demand estimates were as expected in some respects. But it also contained a few unexpected and positive surprises.

Is Market Opening Window for “Made in U.S.” Revival?

December 12, 2016

USDA’s seemingly bearish December supply demand report failed to break cotton’s upside momentum, presenting a small window to potentially revive the “Made in U.S.” theme.

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Market Analysis

Fluctuations and Cancellations Create Interesting Week

May 22, 2017

Despite price fluctuations and export sales cancellations over the past week, the cotton market hangs tough as U.S. planting continues.

Market Analysis

Shurley: Is This the Wake-Up Call We’ve Been Expecting?

May 15, 2017

Market movement in the past few weeks may be the wake-up call the industry has been expecting.

Market Analysis

Market Holding, but Lock in Prices Now

May 15, 2017

Cotton’s recent price surge is likely not done yet. But, growers who have not priced their 2017 crop should do so soon before the market softens.

Market Analysis

Cleveland: Is 80 Cents Within Reach?

May 5, 2017

The expiring May contract established a new high on the week, potentially setting the stage for July contracts to trickle higher.

Market Analysis

High Quality Cotton Bumps Export Demand and Prices

May 2, 2017

The 2016 U.S. cotton crop produced high yields and high-quality fiber, triggering a spike in export demand and higher market prices.

Market Analysis

Cleveland: Prices Holding in Face of Softening Exports

May 1, 2017

The bulls continue to push for higher prices, but the softening of exports are starting to lay the foundation for price slippage.

Promotion

COTTON USA Hosts Trade Mission from Bangladesh

April 24, 2017

Textile executives from 12 Bangladeshi companies will travel the U.S. Cotton Belt in early May to get a closer look why U.S. cotton is the world’s preferred fiber.

Promotion

Cotton Inc. Launches New Consumer Ad Campaign

April 24, 2017

Cotton Incorporated’s Consumer Marketing Division has launched a new consumer-directed advertising campaign titled "Leave Comfort to Clothes."

Market Analysis

Strong Market Support Pushes Prices Higher

April 21, 2017

Cotton prices made a run higher this past week, as export sales and inquiries continue to provide support to the market.

Market Analysis

Shurley on Cotton: Exports Continue Upward Trend

April 12, 2017

USDA’s April supply and demand estimates increased U.S. cotton exports for the 2016 crop year to 14 million bales – a surprising upward jump, but one that is certainly justified.

Market Analysis

Cleveland: Strong Exports Driving World Stocks Lower

April 10, 2017

Strong export sales and brisk shipments of U.S. cotton should continue for at least 2-4 more months, helping to lower world cotton stocks and maintain prices in the 70s.