Marketing Stories

Market Analysis

Unchanged Variables Keep Market Moving Nowhere Fast

June 22, 2015

It’s the lull before the storm, and nothing in the cotton market will change until Mother Nature makes her decisions.

Market Analysis

Marking Time Thanks to USDA, China and Mother Nature

June 14, 2015

The cotton market marked time this past week, thanks to USDA, China and Mother Nature.

Market Analysis

Shurley on Cotton: June Numbers Leave Bulls in the Corral for Now

June 12, 2015

Cotton growers are optimistically waiting for prices to break to the upside. But patience is wearing thin.

OA Cleveland
Market Analysis

Cotton Market Poised to Respond to Mother Nature

June 8, 2015

The range bound trading continues for cotton without any change in sight until time passes and Mother Nature does what

Market Analysis

Mother Nature Now Controls the Market

June 1, 2015

Mother Nature has taken control of the market, thanks to weather-related acreage losses in the U.S., India and China.

Blue Jeans Go Green Supports Habitat for Humanity Build-A-Thon

May 28, 2015

Cotton Incorporated’s Blue Jeans Go Green program turned 10,000 pairs of used blue jeans into UltraTouch Denim insulation for use in a Habitat For Humanity Build-A-Thon in New Orleans.

Shurley on Cotton: Prices Steady, But Tempting Downside Support

May 27, 2015

Amid the volatility and unknowns of the cotton market, this much we know – cotton production in 2015 will require patience, a clear understanding of the risks and careful evaluation of marketing tools and choices.

Weather Worries Put Cotton Market on the Defensive

May 26, 2015

The cotton market found itself on the defensive this past week, as weather issues in all cotton-producing countries helped drive the dollar higher and prices lower.

Plexus: Look for Tight, Long-Term Trading Range

May 22, 2015

The market has encountered both strong support and resistance to keep prices confined to narrow trading ranges for both July and December cotton.

Despite Bearish Reports, Cotton Continues to Hold the Higher Ground

May 16, 2015

The cotton market continues to defy the onslaught of bearish shots across its bow.

Shurley on Cotton: No Surprises in May USDA Numbers, Sideways Market Continues

May 13, 2015

USDA’s May WASDE report contains the first U.S. and World estimates for the 2015 crop year, and the numbers are about as expected – some better than expected.

Organizers Gearing Up for Celebrate Cotton Game at Texas Tech

May 12, 2015

It’s not uncommon for universities to recognize the importance of agriculture. It is uncommon, however, for one to go to great lengths to highlight the importance of a single crop.

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Market Analysis

Market Determined to Defend 60 Cent Mark

October 2, 2015

Cotton prices had another lousy week, a poor month and a miserable third quarter. But the market is still working hard to protect the 60 cent mark.


Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.

Market Analysis

Cleveland: Quality Will Push Market in Due Time

September 28, 2015

The market continues to suffer. But the availability of suitable supplies is very limited, and the market must come to quality in due time.

Market Analysis

Shurley on Cotton: Have Prices Reached Yogi’s Fork in the Road?

September 25, 2015

The late New York Yankee great Yogi Berra once said, “When you get to a fork in the road, take it.” Undoubtedly, cotton prices may have reached Yogi’s fork.

Market Analysis

Weak Demand Drops Heavy Hand on Cotton Market

September 21, 2015

A heavy hand hit the cotton market on the weekly close, forcing prices to the absolute bottom of the long-term trading range.

Market Analysis

Shurley on Cotton: September Numbers Unlikely to Move Needle

September 14, 2015

USDA’s September numbers are not likely to help move prices out of the 62 to 67 cent range they’ve been in for the past 11 months.

Market Analysis

Cleveland: Market Still Searching for Quality Cotton

September 14, 2015

The more things change, the more they stay the same. But tight supplies of quality cotton will support prices in the 60’s and eventually pull the spot futures above 70 cents.

Market Analysis

Cleveland: Cotton Demand and Markets Trending Up

September 8, 2015

The cotton market is going higher – in fact, higher to the extent that U.S. planted acreage will expand in 2016.

Market Analysis

Cleveland: “Pickable” Bolls Unlikely from Late Texas Blooms

August 31, 2015

The time has passed to expect any of today’s blooms to make a “pickable” boll on the High Plains. While I hope every single one of them will be picked, do not expect many to make it to the basket.

Market Analysis

Shurley on Cotton: Where Does This Wild Season Go From Here?

August 27, 2015

Cotton’s wild ride continues, thanks to a constant barrage of economic and policy forces.

Market Analysis

Cleveland: Amid Turmoil, Quality Still Drives the Market

August 24, 2015

Cotton had a remarkably positive week, considering its gains in the wake of a global meltdown of commodities and equities.