Marketing Stories

Market Analysis

Plexus: Time for the Market to Rest and Regroup?

February 20, 2015

Look for the market pull back a bit and regroup over the coming weeks. But don’t worry. It’s just taking a breather.

Market Analysis

Plexus: Buying Pressure Should Keep Cotton Moving Up

February 18, 2015

Buying pressure over the coming months should help maintain the current upward move for cotton.

OA Cleveland
Market Analysis

Market Faces Long and Crooked Row to Higher Prices

February 17, 2015

The market has a very long and crooked row to hoe on its path to higher prices. However, it is sending multiple signals that the 57 cent resistance level did hold, and prices can now begin to ease higher.

don shurley
Market Analysis

Shurley on Cotton: Upward Progress Finally Being Made

February 11, 2015

Prices should be nearer the bottom end of their likely range. If you’re going to plant cotton in 2015, be patient and wait for possible rallies this summer.

Market Analysis

Plexus: Market in Perfect Shape for a Short Squeeze

February 10, 2015

Since starting to move higher, the March contract has gained more than 450 points and has moved through some key resistance levels. Buyers are now firmly in control of the market.

Market is Scrambling for Quality Cotton

February 7, 2015

The market is plowing new territory each week as mills search for quality cotton. And they’re starting to get desperate.

Plexus: Market Maneuvering Into an “Interesting Position”

February 3, 2015

Continued strong demand for U.S. cotton has lifted the futures market to a two-week high, helping to maneuver the market into an interesting position.

Cotton Inc. Sets Schedule for Risk Management Seminars

February 2, 2015

Cotton Incorporated will begin its series of Cotton Price Risk Management Seminars on February 10 in Memphis, TN, with other sessions scheduled for Maricopa, AZ and Lubbock, TX.

Will the U.S. Sell Out of Cotton?

February 2, 2015

World consumption is trending up, and the market is suggesting that the U.S. will “sell out” of cotton this year if prices do not increase.

The Passing of Dukes Wooters

January 30, 2015

J. Dukes Wooters, Jr., retired chairman of Cotton Incorporated and the driving force behind the Seal of Cotton and the industry’s branded marketing efforts, passed away following a short illness. He was 97.

Blake Lauritsen Is 2014 Marketer of the Year

January 30, 2015

Blake Lauritsen’s attention to commodity markets, the global cotton industry, and good business sense – plus a bit of luck, he’ll admit – earned him the 2014 Marketer of the Year award.

Shurley on Cotton: Prices Struggle as New Round of Weakness Sets In

January 26, 2015

For the fourth time since last spring, prices have again failed to hold support as new negative forces overtake the market. The decline in prices is concerning, but is offset somewhat by a strong basis and premiums for quality and an increasing LDP/MLG.

Latest News
Market Analysis

Is the Cotton Market Showing Longer Legs?

May 1, 2015

The stars seemed to align for the cotton market this past week, as prices moved to highs not seen in almost nine months.

Promotion

CCI to Host Pakistani Tour of U.S. Cotton Industry

April 30, 2015

Executives from 11 Pakistani textile companies will tour the U.S. Cotton Belt May 3-9 as part of the COTTON USA Pakistan Special Trade Mission.

Market Analysis

Shurley on Cotton: So Far, Prices Fail To Advance

April 28, 2015

To date, there has been little, if any, incentive for producers to do much with regard to pricing this year’s crop.

Market Analysis

Cotton Inc. Resets Risk Management Seminar in Maricopa for May 19

April 28, 2015

May 19 is the new date for Cotton Incorporated’s Cotton Price Risk Management Seminar in Maricopa, AZ.

Market Analysis

Market Bumps Upward as the Weather Watch Begins

April 27, 2015

The cotton market jumped higher this week, finding price support from the litany of pre-plant weather problems around the globe.

Market Analysis

Market Lows Remain Higher, Even With Recent Price Dip

April 20, 2015

Cotton futures gave up three weeks of gains last week as the market lost some 200 points. Yet the market continues to see higher and higher lows, which generally points to an uptrend.

Promotion

Cotton Incorporated Launches New Television Commercials

April 17, 2015

Cotton Incorporated’s newest advertising program hopes to remind consumers “Cotton. It’s Your Favorite for a Reason.”

International

COTTON USA Kicks Off New Global Advertising Campaign

April 10, 2015

COTTON USA is rolling out a new global advertising campaign – “I Love My Cotton” – to help inspire consumer demand and spread the benefits of U.S. cotton to markets throughout the world.

Market Analysis

Shurley on Cotton: Prices Heading Toward “Testing Ground”

April 10, 2015

Now that old crop has clearly broken through 65 cent ceiling, there is belief that prices will continue to trek higher toward a new “testing ground.”

Promotion

Real Stories from Real People Highlight New Cotton Commercials

April 8, 2015

Look for a new approach to cotton promotion when Cotton Incorporated’s new national television commercials debut in mid-April.

Market Analysis

Tight Supplies of Quality Cotton Poised to Drive Market Higher

April 5, 2015

A very tight quality shortage that only gets tighter will drive cotton prices higher. This market has 70 cents, basis December, written all over it.