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Marketing Stories

Market Analysis

Export Sales Drive Market as Potential for Explosive Growth Builds

December 19, 2016

U.S. export sales continue to lead trading. But conditions are growing for a potential “explosive fire” under the market.

Promotion

2016: The Year in Domestic Marketing

December 16, 2016

Celebrating fifty years of Cotton Research and Promotion during 2016.

Market Analysis

Shurley: December Numbers May Contain Hidden Stocking Stuffers

December 12, 2016

USDA’s December production and supply/demand estimates were as expected in some respects. But it also contained a few unexpected and positive surprises.

Market Analysis

Is Market Opening Window for “Made in U.S.” Revival?

December 12, 2016

USDA’s seemingly bearish December supply demand report failed to break cotton’s upside momentum, presenting a small window to potentially revive the “Made in U.S.” theme.

Marketing

2016: The Year in Cotton Demand

December 8, 2016

Cotton demand and synthetic fiber competition remain the keys to the current cotton market outlook.

Prices Hold as U.S. Quality Cotton Moves to Market

December 2, 2016

U.S. crop quality is essentially the highest on record. While mills may be facing potentially higher prices, they are getting a bargain on their U.S. purchases.

Market Set for Shift to March Contract

November 21, 2016

The market is expected to rally higher early in the week as shorts buy their way out. Grower prices will then be based on the March contract, as December will be its expiry period.

Shurley on Cotton: Closing Out 2016, First Look at 2017

November 21, 2016

The 2016 U.S. crop may still be somewhat of a question mark, but USDA’s November numbers provided clarity on a few things – the crop got smaller in some areas as expected, but still got bigger overall.

Bed Sheets Furor Hits Cotton Industry

November 15, 2016

An ongoing scandal about the fiber content and marketing of Egyptian cotton sheets is causing big problems for the Indian textiles industry and some of the U.S. retailers it supplies.

Cotton Explores “Athleisurewear” Market

November 14, 2016

A recent article in the Lubbock Avalanche-Journal reviewed the moves that Cotton Incorporated is making to grow cotton’s share in the “athleisurewear” market.

CCI Touts Quality, Innovation during 2016 Sourcing USA Summit

November 11, 2016

Some 415 delegates from 31 counties gathered for Cotton Council International’s ninth biennial Sourcing USA Summit in early November.

Cleveland: Volatility Reinforces Market Fireworks

November 11, 2016

The cotton market continues to show extreme volatility, as mills and speculative funds attempt to fix prices before the expiry of the December contract. The same fireworks are predicted for the next two weeks.

Latest News
Market Analysis

Strong Market Support Pushes Prices Higher

April 21, 2017

Cotton prices made a run higher this past week, as export sales and inquiries continue to provide support to the market.

Market Analysis

Shurley on Cotton: Exports Continue Upward Trend

April 12, 2017

USDA’s April supply and demand estimates increased U.S. cotton exports for the 2016 crop year to 14 million bales – a surprising upward jump, but one that is certainly justified.

Market Analysis

Cleveland: Strong Exports Driving World Stocks Lower

April 10, 2017

Strong export sales and brisk shipments of U.S. cotton should continue for at least 2-4 more months, helping to lower world cotton stocks and maintain prices in the 70s.

Market Analysis

Shurley on Cotton: How Do Increased Acres Impact Prices?

April 3, 2017

The market anticipated an acreage increase for cotton, and USDA says the number is roughly 350,000 acres more than most expected. How does this impact the market and why?

Market Analysis

No Surprises When It Comes to Acreage or Exports

March 31, 2017

U.S. cotton acreage predictions in USDA’s 2017 Prospective Plantings report were not surprising. Neither were the export sale and delivery numbers that the U.S. continues to enjoy.

Market Analysis

Cleveland: Market Still Looking for Its Top

March 26, 2017

The market is now showing a tendency to sell off and lose daily gains as the trading day ends. It’s really doing nothing more than still trying to pick its top.

Market Analysis

Cotton Prices Reach Upper Third of Historical Range

March 17, 2017

The cotton bull made another impressive stand on the past week, as cotton prices continue to hold in the upper one-third of its historical price range.

Market Analysis

Shurley on Cotton: New Crop Strength and Outlook

March 13, 2017

Four factors are driving the new crop strength and outlook for cotton in 2017.

Market Analysis

It Bears Repeating – Price New Crop Now!

March 13, 2017

Two things to keep in mind: If you like the price enough to plant cotton, then like the price enough to sell some of it. And, December futures are expected to move 10-15 cents lower.

Market Analysis

Grab Hold. The Bulls Are Running!

March 6, 2017

The cotton bull, with freshly sharpened and longer horns, has broken out and is trying to push old crop May and July contracts above 80 cents.

Market Analysis

Cleveland: Of Export Sales, USDA Numbers and BCI

February 27, 2017

Dr. O.A. Cleveland praises U.S. cotton exports, muses about USDA predictions and calculations, and ponders the role of Better Cotton Initiative in the U.S.