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Marketing Stories

Marketing

2016: The Year in Cotton Demand

December 8, 2016

Cotton demand and synthetic fiber competition remain the keys to the current cotton market outlook.

Market Analysis

Prices Hold as U.S. Quality Cotton Moves to Market

December 2, 2016

U.S. crop quality is essentially the highest on record. While mills may be facing potentially higher prices, they are getting a bargain on their U.S. purchases.

Market Analysis

Market Set for Shift to March Contract

November 21, 2016

The market is expected to rally higher early in the week as shorts buy their way out. Grower prices will then be based on the March contract, as December will be its expiry period.

don shurley
Market Analysis

Shurley on Cotton: Closing Out 2016, First Look at 2017

November 21, 2016

The 2016 U.S. crop may still be somewhat of a question mark, but USDA’s November numbers provided clarity on a few things – the crop got smaller in some areas as expected, but still got bigger overall.

Marketing

Bed Sheets Furor Hits Cotton Industry

November 15, 2016

An ongoing scandal about the fiber content and marketing of Egyptian cotton sheets is causing big problems for the Indian textiles industry and some of the U.S. retailers it supplies.

Cotton Explores “Athleisurewear” Market

November 14, 2016

A recent article in the Lubbock Avalanche-Journal reviewed the moves that Cotton Incorporated is making to grow cotton’s share in the “athleisurewear” market.

CCI Touts Quality, Innovation during 2016 Sourcing USA Summit

November 11, 2016

Some 415 delegates from 31 counties gathered for Cotton Council International’s ninth biennial Sourcing USA Summit in early November.

Cleveland: Volatility Reinforces Market Fireworks

November 11, 2016

The cotton market continues to show extreme volatility, as mills and speculative funds attempt to fix prices before the expiry of the December contract. The same fireworks are predicted for the next two weeks.

Watch for Volatility as December Contract Period Ends

November 4, 2016

There are only a few trading days left before March becomes the lead spot month. The best remaining pricing opportunity for growers should be within this time frame, which could be active and volatile.

Potential Supply Squeeze Could Push Market Higher

October 31, 2016

With December first notice day only three weeks away, mill buying and other potential squeeze factors could push the December contract to 75 cents and beyond.

Cleveland: Prices Healthier; China’s Buying

October 21, 2016

After jumping higher on the heels of a bullish world supply demand report, the surge in cotton prices was halted at the 72 cent resistance level. But China is back in buying mode, snapping up nearly 200,000 bales.

Shurley on Cotton: Prices Showing Stability and Potential

October 17, 2016

Many growers want to know when and if the market will get back above 70 cents and provide options to enhance marketing positions. Several factors now in play could give them that opportunity.

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Market Analysis

Fluctuations and Cancellations Create Interesting Week

May 22, 2017

Despite price fluctuations and export sales cancellations over the past week, the cotton market hangs tough as U.S. planting continues.

Market Analysis

Shurley: Is This the Wake-Up Call We’ve Been Expecting?

May 15, 2017

Market movement in the past few weeks may be the wake-up call the industry has been expecting.

Market Analysis

Market Holding, but Lock in Prices Now

May 15, 2017

Cotton’s recent price surge is likely not done yet. But, growers who have not priced their 2017 crop should do so soon before the market softens.

Market Analysis

Cleveland: Is 80 Cents Within Reach?

May 5, 2017

The expiring May contract established a new high on the week, potentially setting the stage for July contracts to trickle higher.

Market Analysis

High Quality Cotton Bumps Export Demand and Prices

May 2, 2017

The 2016 U.S. cotton crop produced high yields and high-quality fiber, triggering a spike in export demand and higher market prices.

Market Analysis

Cleveland: Prices Holding in Face of Softening Exports

May 1, 2017

The bulls continue to push for higher prices, but the softening of exports are starting to lay the foundation for price slippage.

Promotion

COTTON USA Hosts Trade Mission from Bangladesh

April 24, 2017

Textile executives from 12 Bangladeshi companies will travel the U.S. Cotton Belt in early May to get a closer look why U.S. cotton is the world’s preferred fiber.

Promotion

Cotton Inc. Launches New Consumer Ad Campaign

April 24, 2017

Cotton Incorporated’s Consumer Marketing Division has launched a new consumer-directed advertising campaign titled "Leave Comfort to Clothes."

Market Analysis

Strong Market Support Pushes Prices Higher

April 21, 2017

Cotton prices made a run higher this past week, as export sales and inquiries continue to provide support to the market.

Market Analysis

Shurley on Cotton: Exports Continue Upward Trend

April 12, 2017

USDA’s April supply and demand estimates increased U.S. cotton exports for the 2016 crop year to 14 million bales – a surprising upward jump, but one that is certainly justified.

Market Analysis

Cleveland: Strong Exports Driving World Stocks Lower

April 10, 2017

Strong export sales and brisk shipments of U.S. cotton should continue for at least 2-4 more months, helping to lower world cotton stocks and maintain prices in the 70s.