Marketing Stories

Market Analysis

Mother Nature Now Controls the Market

June 1, 2015

Mother Nature has taken control of the market, thanks to weather-related acreage losses in the U.S., India and China.


Blue Jeans Go Green Supports Habitat for Humanity Build-A-Thon

May 28, 2015

Cotton Incorporated’s Blue Jeans Go Green program turned 10,000 pairs of used blue jeans into UltraTouch Denim insulation for use in a Habitat For Humanity Build-A-Thon in New Orleans.

Market Analysis

Shurley on Cotton: Prices Steady, But Tempting Downside Support

May 27, 2015

Amid the volatility and unknowns of the cotton market, this much we know – cotton production in 2015 will require patience, a clear understanding of the risks and careful evaluation of marketing tools and choices.

Market Analysis

Weather Worries Put Cotton Market on the Defensive

May 26, 2015

The cotton market found itself on the defensive this past week, as weather issues in all cotton-producing countries helped drive the dollar higher and prices lower.

Market Analysis

Plexus: Look for Tight, Long-Term Trading Range

May 22, 2015

The market has encountered both strong support and resistance to keep prices confined to narrow trading ranges for both July and December cotton.

Despite Bearish Reports, Cotton Continues to Hold the Higher Ground

May 16, 2015

The cotton market continues to defy the onslaught of bearish shots across its bow.

Shurley on Cotton: No Surprises in May USDA Numbers, Sideways Market Continues

May 13, 2015

USDA’s May WASDE report contains the first U.S. and World estimates for the 2015 crop year, and the numbers are about as expected – some better than expected.

Organizers Gearing Up for Celebrate Cotton Game at Texas Tech

May 12, 2015

It’s not uncommon for universities to recognize the importance of agriculture. It is uncommon, however, for one to go to great lengths to highlight the importance of a single crop.

Market Up and Down, But Not Down and Out

May 11, 2015

With some exceptions, cotton prices spent time backing and filling the entire week. Yet the market is still attempting to flex its arms and muscles a bit to the top side.

Is the Cotton Market Showing Longer Legs?

May 1, 2015

The stars seemed to align for the cotton market this past week, as prices moved to highs not seen in almost nine months.

CCI to Host Pakistani Tour of U.S. Cotton Industry

April 30, 2015

Executives from 11 Pakistani textile companies will tour the U.S. Cotton Belt May 3-9 as part of the COTTON USA Pakistan Special Trade Mission.

Shurley on Cotton: So Far, Prices Fail To Advance

April 28, 2015

To date, there has been little, if any, incentive for producers to do much with regard to pricing this year’s crop.

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Market Analysis

Shurley on Cotton: Prices Need Something to Grab Hold Of

November 16, 2015

Cotton prices desperately need something to grab hold of to help build momentum.

Market Analysis

World Production and Carryover Drops, But No Change in Prices

November 13, 2015

The absence of almost anything resembling demand continues to keep cotton prices locked in a near 10-cent trading range.

Market Analysis

Shurley on Cotton: Looking Once Again for 4-Wheel Drive

November 2, 2015

U.S. fiber quality has been at a premium, especially for the last two crop seasons. This is expected to continue, but it is uncertain for how long and for what price.

Market Analysis

Treats, Not Tricks, Appearing in Cotton Market

November 2, 2015

The bottom is in. The year-long 61-69 cent trading range should remain strongly entrenched at least through March, based on growing demand.

Market Analysis

Bumpy Week for Cotton as the Market Waits for Quality

October 26, 2015

The shortage of quality cotton becomes more pronounced every week, evidenced by the market’s inability to hold 64 cents in last week’s trading.

Market Analysis

Market Starting to Look a Bit Bullish

October 19, 2015

The cotton market has moved to a technically bullish position, although it’s still not considered a strong bullish contender.

Market Analysis

Shurley on Cotton: Rocky Top and a Rocky Road

October 14, 2015

It’s been a disappointing and frustrating year price-wise. Upside price potential is still out there, but growers have to carefully evaluate the available alternatives and the potential outcome of each if prices go up – or down.

Market Analysis

Market Underpriced, as USDA Drops Production Estimates

October 11, 2015

The much-awaited October supply demand report was released with much enlightenment, including reduced estimates for the U.S. and global cotton crops.

Market Analysis

Market Determined to Defend 60 Cent Mark

October 2, 2015

Cotton prices had another lousy week, a poor month and a miserable third quarter. But the market is still working hard to protect the 60 cent mark.


Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.

Market Analysis

Cleveland: Quality Will Push Market in Due Time

September 28, 2015

The market continues to suffer. But the availability of suitable supplies is very limited, and the market must come to quality in due time.