Marketing Stories

Market Analysis

Shurley on Cotton: Lackluster Week Closes on a High Note

October 27, 2014

An end of week uptick closed the market up 81 points from the previous week. But the longer-term direction is still sideways, with a range of mostly 62 to 67 cents.

Market Analysis

Same Song, Same Tune – Market Sings the Low-to-Mid 60s Blues

October 24, 2014

The same record that has been spinning for weeks is still playing. The 61 to 62 cent price resistance holds firm, attempts to close above 65 cents continue to be thwarted, and the potential for a short covering rally lingers strong in the background.

Market Analysis

Plexus: Market “Boxed In” Between Support and Resistance

October 24, 2014

Volatility dropped this week, as the market is discounting a scenario in which prices are not expected to change significantly over the coming months. Once all harvest is complete and sorted out, we may see renewed pressure on cash prices.

News

Cotton’s 24 Hour Runway Show Returns for Third Year

October 23, 2014

Cotton Incorporated will again host Cotton’s 24 Hour Runway Show – a fashion marathon featuring a different cotton look every minute – in early November.

Market Analysis

Sleepy Market Hiding Potential Volatility

October 20, 2014

Cotton trading remains locked in a rather wide ten cent trading channel, but actively trading only a four cent band around 63 cents – 61 to 65 cents, that is. In other words, maybe we are being lulled to sleep.

Plexus: Market on Firm Footing Through Harvest

October 17, 2014

December prices should remain on firm footing until the bulk of the U.S. crop has been harvested and the quality is known. But the massive global inventory probably means a sideways-to-lower market going forward.

Demand for Quality Cotton Keeps Market Positive

October 11, 2014

The market spent most of the week in positive territory, as its ability to close higher continues to voice the immediate need for quality cotton.

Shurley on Cotton: Fragile Market Shows Improvement, Outlook Still Cautious

October 11, 2014

After recently falling to the 61-cent level, prices have made a modest, but still welcomed, recovery.

U.S. Loan Program Could Take Price Pressure Off of Cotton Farmers

October 7, 2014

With cotton prices sitting below the threshold that triggers government loan repayment assistance, the pressure for growers to move their cotton to market after harvest may be reduced.

Chinese Government Now a Marketplace Fundamental

October 6, 2014

The more things change, the more they stay the same. But through their recent actions, the primary fundamental in the marketplace has now become the Chinese government.

Plexus: Market Still Has More Questions than Answers

October 3, 2014

Recent news from China has left the market cautiously bearish, mindful of the fact that there is still a lot of harvest time weather to negotiate.

ICAC – Lower World Cotton Prices to Persist in 2014/15

October 3, 2014

Noting the predicted 1.8 million tons of surplus cotton production and changes in China's cotton policy, a recent report from International Cotton Advisory Committee says prices are unlikely to rise to the levels of the last two seasons.

Latest News
Market Analysis

Is the Cotton Market Showing Longer Legs?

May 1, 2015

The stars seemed to align for the cotton market this past week, as prices moved to highs not seen in almost nine months.

Promotion

CCI to Host Pakistani Tour of U.S. Cotton Industry

April 30, 2015

Executives from 11 Pakistani textile companies will tour the U.S. Cotton Belt May 3-9 as part of the COTTON USA Pakistan Special Trade Mission.

Market Analysis

Shurley on Cotton: So Far, Prices Fail To Advance

April 28, 2015

To date, there has been little, if any, incentive for producers to do much with regard to pricing this year’s crop.

Market Analysis

Cotton Inc. Resets Risk Management Seminar in Maricopa for May 19

April 28, 2015

May 19 is the new date for Cotton Incorporated’s Cotton Price Risk Management Seminar in Maricopa, AZ.

Market Analysis

Market Bumps Upward as the Weather Watch Begins

April 27, 2015

The cotton market jumped higher this week, finding price support from the litany of pre-plant weather problems around the globe.

Market Analysis

Market Lows Remain Higher, Even With Recent Price Dip

April 20, 2015

Cotton futures gave up three weeks of gains last week as the market lost some 200 points. Yet the market continues to see higher and higher lows, which generally points to an uptrend.

Promotion

Cotton Incorporated Launches New Television Commercials

April 17, 2015

Cotton Incorporated’s newest advertising program hopes to remind consumers “Cotton. It’s Your Favorite for a Reason.”

International

COTTON USA Kicks Off New Global Advertising Campaign

April 10, 2015

COTTON USA is rolling out a new global advertising campaign – “I Love My Cotton” – to help inspire consumer demand and spread the benefits of U.S. cotton to markets throughout the world.

Market Analysis

Shurley on Cotton: Prices Heading Toward “Testing Ground”

April 10, 2015

Now that old crop has clearly broken through 65 cent ceiling, there is belief that prices will continue to trek higher toward a new “testing ground.”

Promotion

Real Stories from Real People Highlight New Cotton Commercials

April 8, 2015

Look for a new approach to cotton promotion when Cotton Incorporated’s new national television commercials debut in mid-April.

Market Analysis

Tight Supplies of Quality Cotton Poised to Drive Market Higher

April 5, 2015

A very tight quality shortage that only gets tighter will drive cotton prices higher. This market has 70 cents, basis December, written all over it.