Marketing Stories

don shurley
Market Analysis

Shurley on Cotton: Looking Once Again for 4-Wheel Drive

November 2, 2015

U.S. fiber quality has been at a premium, especially for the last two crop seasons. This is expected to continue, but it is uncertain for how long and for what price.

Market Analysis

Treats, Not Tricks, Appearing in Cotton Market

November 2, 2015

The bottom is in. The year-long 61-69 cent trading range should remain strongly entrenched at least through March, based on growing demand.

Market Analysis

Bumpy Week for Cotton as the Market Waits for Quality

October 26, 2015

The shortage of quality cotton becomes more pronounced every week, evidenced by the market’s inability to hold 64 cents in last week’s trading.

OA Cleveland
Market Analysis

Market Starting to Look a Bit Bullish

October 19, 2015

The cotton market has moved to a technically bullish position, although it’s still not considered a strong bullish contender.

Market Analysis

Shurley on Cotton: Rocky Top and a Rocky Road

October 14, 2015

It’s been a disappointing and frustrating year price-wise. Upside price potential is still out there, but growers have to carefully evaluate the available alternatives and the potential outcome of each if prices go up – or down.

Market Underpriced, as USDA Drops Production Estimates

October 11, 2015

The much-awaited October supply demand report was released with much enlightenment, including reduced estimates for the U.S. and global cotton crops.

Market Determined to Defend 60 Cent Mark

October 2, 2015

Cotton prices had another lousy week, a poor month and a miserable third quarter. But the market is still working hard to protect the 60 cent mark.

Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.

Cleveland: Quality Will Push Market in Due Time

September 28, 2015

The market continues to suffer. But the availability of suitable supplies is very limited, and the market must come to quality in due time.

Shurley on Cotton: Have Prices Reached Yogi’s Fork in the Road?

September 25, 2015

The late New York Yankee great Yogi Berra once said, “When you get to a fork in the road, take it.” Undoubtedly, cotton prices may have reached Yogi’s fork.

Weak Demand Drops Heavy Hand on Cotton Market

September 21, 2015

A heavy hand hit the cotton market on the weekly close, forcing prices to the absolute bottom of the long-term trading range.

Shurley on Cotton: September Numbers Unlikely to Move Needle

September 14, 2015

USDA’s September numbers are not likely to help move prices out of the 62 to 67 cent range they’ve been in for the past 11 months.

Latest News
Market Analysis

Mother Nature Now in Charge of the Market

July 24, 2016

At this point in the crop production year, be assured that Mother Nature will still have the major say with respect to cotton prices.

Market Analysis

Cleveland: USDA Turns the Bulls Loose

July 18, 2016

Say it again: Technicals are the leading indicator of fundamentals; they kept telling us higher prices were coming.

Market Analysis

Shurley on Cotton: It’s Christmas in July!

July 13, 2016

The calendar says July. But for cotton growers, it may as well be “Merry Christmas.”

Market Analysis

Watching Bulls, Bears and Fundamentals

July 11, 2016

Fundamentals rule in the long run, but technicals provide the roadmap. Just be sure to keep an eye on the bulls and bears.

Market Analysis

Cleveland: A Fun Week of Bulls, Bears and Brexit

July 5, 2016

The cotton market experienced a fun, exciting week as trading focused on strong bullish and bearish fundamentals – and little to no impact from Brexit.

Market Analysis

Shurley: Acreage Numbers Could Challenge Range-Bound Prices

July 1, 2016

In light of the June 30 USDA acres planted numbers, it would have to be considered good news if cotton’s “range bound” prices can remain at or above 64 cents.

Market Analysis

Market Fundamentals Positive, but Not Yet Bullish

June 20, 2016

July prices are still bumping into resistance. But there are enough positive fundamentals in the market to provide a bit of bullish hope.

Market Analysis

Shurley on Cotton: Thoughts Ahead of the Acreage Report

June 16, 2016

There’s usually speculation on the June USDA Acreage number and how it might compare to the March Prospective Plantings number. So far, it's all quiet.

Market Analysis

Commodity and Mill Actions Pushing Cotton Higher

June 10, 2016

It was a pretty good week for cotton, as fund money continued to flow to all commodities, and mills began to ease their price expectations higher.

Market Analysis

Mills, Speculators and Weather Driving Cotton Prices

June 7, 2016

Mother Nature’s recent whims are driving new money into cotton, as mills come to grips with rising prices and price fixations, which fuel buying by hedge fund long speculators.

Market Analysis

Shurley on Cotton: A Watchful Summer Lies Ahead

June 7, 2016

As planting season ends and summer approaches, the challenge for growers will be if, and when, to take price protection – and, if so, how to do it.