Marketing Stories

Market Analysis

‘Passport’ To Global Success

March 2, 2009

This country is going to hell in a handbasket. I wish I had a dime from every person that ever


2007 Cotton Market Outlook

March 2, 2009

He said they were big shoes to fill. He said it was a tough act to follow. Then he went

Market Analysis

Paradigm Shift Changes Market For The U.S. Cotton Grower

March 2, 2009

Even during trying times and with challenges ahead, the United States cotton industry is well positioned to maintain its leadership


Endearing ‘Millennials’ to Cotton

February 26, 2009

Cotton Incorporated’s “The Fabric of Our Lives” television advertising campaign has successfully created an emotional bond between U.S. consumers and


Cotton Benefits From Spike in Grain Price

February 26, 2009

The sharp increase in grain prices has “opened the door” for cotton growers to adjust acreage in line with export

The Fabric Of Your Lives

February 26, 2009

If you’ve been following the exploits of our associate editor Drew Harris as he gets deep into planting a half-acre

Program Increases Demand, Profits

February 25, 2009

Back in the late 1960s, cotton producers recognized the need for a Research and Promotion Program. Since then, Cotton Incorporated

Beyond Your Imagination

February 25, 2009

An important program to convince Chinese consumers to make cotton the fabric of their lives is being implemented, in part,

Managing Price Risk

February 25, 2009

Price risk has increased substantially for cotton industry participants since the U.S. market became mainly dependent on export demand. The

A World Without Cotton Incorporated?

February 24, 2009

“I don’t want to live in a world without Cotton Incorporated. In 1973 when I was 13 years old, my

Tracking Cotton Demand Can Be Complicated

February 23, 2009

While much of the market’s attention is focused on the sharp drop in 2007 U.S. cotton acreage and a widely

The Trickle-Down Effect

February 12, 2009

If U.S. growers don’t think the quality of their cotton matters, there is something they should consider. Yes, it is

Latest News
Market Analysis

Mother Nature Now in Charge of the Market

July 24, 2016

At this point in the crop production year, be assured that Mother Nature will still have the major say with respect to cotton prices.

Market Analysis

Cleveland: USDA Turns the Bulls Loose

July 18, 2016

Say it again: Technicals are the leading indicator of fundamentals; they kept telling us higher prices were coming.

Market Analysis

Shurley on Cotton: It’s Christmas in July!

July 13, 2016

The calendar says July. But for cotton growers, it may as well be “Merry Christmas.”

Market Analysis

Watching Bulls, Bears and Fundamentals

July 11, 2016

Fundamentals rule in the long run, but technicals provide the roadmap. Just be sure to keep an eye on the bulls and bears.

Market Analysis

Cleveland: A Fun Week of Bulls, Bears and Brexit

July 5, 2016

The cotton market experienced a fun, exciting week as trading focused on strong bullish and bearish fundamentals – and little to no impact from Brexit.

Market Analysis

Shurley: Acreage Numbers Could Challenge Range-Bound Prices

July 1, 2016

In light of the June 30 USDA acres planted numbers, it would have to be considered good news if cotton’s “range bound” prices can remain at or above 64 cents.

Market Analysis

Market Fundamentals Positive, but Not Yet Bullish

June 20, 2016

July prices are still bumping into resistance. But there are enough positive fundamentals in the market to provide a bit of bullish hope.

Market Analysis

Shurley on Cotton: Thoughts Ahead of the Acreage Report

June 16, 2016

There’s usually speculation on the June USDA Acreage number and how it might compare to the March Prospective Plantings number. So far, it's all quiet.

Market Analysis

Commodity and Mill Actions Pushing Cotton Higher

June 10, 2016

It was a pretty good week for cotton, as fund money continued to flow to all commodities, and mills began to ease their price expectations higher.

Market Analysis

Mills, Speculators and Weather Driving Cotton Prices

June 7, 2016

Mother Nature’s recent whims are driving new money into cotton, as mills come to grips with rising prices and price fixations, which fuel buying by hedge fund long speculators.

Market Analysis

Shurley on Cotton: A Watchful Summer Lies Ahead

June 7, 2016

As planting season ends and summer approaches, the challenge for growers will be if, and when, to take price protection – and, if so, how to do it.