Marketing Stories


High and Dry

March 31, 2010

The fast pace of today’s busy lifestyles require active wear with form-and-function features that deliver at the office and in


A Big Day for Acreage, and Cotton Prices Too

March 30, 2010

I don’t know if I’ve mentioned it here before, but this past fall the company sent me over to Liverpool,


USDA Unveils Cotton Board Appointments

March 30, 2010

Agriculture Secretary Tom Vilsack today announced the appointment of 9 members and 10 alternate members to the Cotton Board. The


India Will Allow Duty-Free Market Access to LDCs

March 25, 2010

Press Trust of India India has informed the World Trade Organization (WTO) that it will ensure that the least-developed countries


India Will Allow Duty-Free Market Access to LDCs

March 24, 2010

Press Trust of India India has informed the World Trade Organization (WTO) that it will ensure that the least-developed countries

Right Choices Now Mean High Plains Cotton Profit Later

March 23, 2010

Steve Byrns It’s cold, wet and rainy across the Texas High Plains, but armchair decisions made now by cotton farmers

All Grown Up?

March 23, 2010

We’re fast approaching an anniversary for Cotton247.com, and I’d be remiss if I didn’t tell you about it. In April,

Brooks Brothers Launches Supima Promotions

March 22, 2010

For nearly 20 years, Brooks Brothers has relied on Supima as the fiber of choice for many of its most

Building Demand Enhancement Vehicles

March 16, 2010

Sometimes the hardest part of developing a cotton demand enhancement program is determining the proper starting point, and taking the

Cotton Incorporated Teams with Gap for Denim Drive

March 8, 2010

Cotton Incorporated announced recently that they will be working with Gap to launch the COTTON. FROM BLUE TO GREEN. denim

Indian Brands and Retailers Licensed to Use Seal of Cotton Trademark

March 3, 2010

Brands and retailers in India can now become licensed to use the Seal of Cotton trademark to draw attention to

Cotton Futures Jump to Highest Price in Two Years

March 1, 2010

Sonja Elmquist BusinessWeek.com Cotton futures jumped to the highest price in almost two years, extending a rally that began three

Latest News
Market Analysis

All Eyes on the Southwest as Contract Periods Shift

April 20, 2018

Mother Nature’s willingness to drop water on the Southwest plains will dictate price movement, as the May futures contract expires and July becomes the spot month.


USDA Announces 2018 Loan Rate Differentials

April 17, 2018

USDA’s Farm Service Agency has announced the 2018-crop loan rate differentials for upland and extra-long staple cotton.

Market Analysis

Strong Demand, Drought Concerns Pushing Prices

April 14, 2018

Thanks to mill demand, shrinking quality stocks and increased drought concerns in the Southwest, cotton continues to post gains in spite of the selling pressure created by rolling positions to the July contract.


Branding is Key Marketing Tool for U.S. Cotton

April 10, 2018

Brands mean trust, which sells products, and cotton is no exception.

Market Analysis

Shurley on Cotton: More Tariff Talk

April 9, 2018

The jury is still out on whether or not the “verbal war” between the U.S. and China will actually result in tariffs, and what the impact on cotton will be.

Market Analysis

Market Holds in Face of Tariff Rumblings

April 8, 2018

World consumption continues to support prices, but the mere suggestion of tariffs makes speculative fund managers nervous and increases market volatility.

Market Analysis

Cleveland: Prices Rally on USDA Acreage Report

April 1, 2018

USDA’s annual Prospective Plantings report pleasantly surprised the market, as seen by the price rally for cotton following the report’s release.

Market Analysis

Shurley: This is Now USDA’s Number for Cotton

April 1, 2018

In my opinion, USDA’s March 30 Prospective Plantings report gets us much closer to what will eventually be the acres planted number.

Market Analysis

Cleveland: Start Pricing This Year’s Crop

March 24, 2018

Plant, plant, plant continues to be the motto. But it’s also time to add price, price, price to the discussion.


JCPenney Joins Cotton LEADS Program

March 22, 2018

JCPenney is demonstrating its commitment to sustainability by joining the Cotton LEADS program.

Market Analysis

Demand, Weather Concerns Driving Strong Trade

March 16, 2018

The market seldom sees a three-year price stream so favorable.