Marketing | Cotton Grower

Endearing ‘Millennials’ to Cotton
February 26, 2009
Cotton Incorporated’s “The Fabric of Our Lives” television advertising campaign has successfully created an emotional bond between U.S. consumers and American cotton for more than three decades. Today, there is a new generation of consumers we must endear to cotton. To help accomplish that goal, in 2005 we launched Cotton’s Dirty Laundry Tour (CDLT) —
Cotton Benefits From Spike in Grain Price
February 26, 2009
The sharp increase in grain prices has “opened the door” for cotton growers to adjust acreage in line with export demand. The international market is using the U.S. as the primary residual supplier for foreign import demand. As a result, the U.S. cotton industry is funding most of the storage costs of excess world stocks.
Managing Price Risk
February 25, 2009
Price risk has increased substantially for cotton industry participants since the U.S. market became mainly dependent on export demand. The main objective in risk management is establishing a price level with flexibility of benefiting from favorable price moves. The 15-cent price rally in December ’08 futures from May to October came as a result of
Program Increases Demand, Profits
February 25, 2009
Back in the late 1960s, cotton producers recognized the need for a Research and Promotion Program. Since then, Cotton Incorporated has worked successfully to revitalize consumer demand for cotton apparel and also to improve the profitability of cotton production. Hake Joins Cotton Incorporated Dr. Kater Hake has accepted the position of vice president, Agricultural Research
Beyond Your Imagination
February 25, 2009
An important program to convince Chinese consumers to make cotton the fabric of their lives is being implemented, in part, through the efforts of Cotton Incorporated’s public relations team. The recent collaborative efforts with Cotton Council International included hosting key Chinese media through Cotton Incorporated’s World Headquarters and Research Center in Cary, NC. “By showcasing
A World Without Cotton Incorporated?
February 24, 2009
“I don’t want to live in a world without Cotton Incorporated. In 1973 when I was 13 years old, my parents made me wear a polyester leisure suit. It was terrible. That’s about the time Cotton Incorporated was established. If not for Cotton Incorporated, we could still be running around in polyester leisure suits.” Those
Tracking Cotton Demand Can Be Complicated
February 23, 2009
While much of the market’s attention is focused on the sharp drop in 2007 U.S. cotton acreage and a widely expected decline in 2008, we must not forget there is another side of the equation that determines prices. Ultimately, one can argue that demand is the more important side of the equation. There must be
The Trickle-Down Effect
February 12, 2009
If U.S. growers don’t think the quality of their cotton matters, there is something they should consider. Yes, it is true most international mills need certain middling grades, and they are looking for the lowest possible price. But now U.S. growers are the residual suppliers, and when you are in that situation, it pays to

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