Marketing Stories

Market Analysis

Shurley on Cotton: Prices Struggle as New Round of Weakness Sets In

January 26, 2015

For the fourth time since last spring, prices have again failed to hold support as new negative forces overtake the market. The decline in prices is concerning, but is offset somewhat by a strong basis and premiums for quality and an increasing LDP/MLG.

Market Analysis

Market Struggles with Black Swans and Bears

January 26, 2015

Although the bears have finally pulled prices into the 50s, the ability of old crop cotton to hold near the 60 cent level is phenomenal, given the current “Black Swan” financial market.

Market Analysis

Plexus: Get Ready for a Few Weeks of Volatility

January 23, 2015

While the market situation for U.S. cotton may seem friendly, it is being overshadowed by the negative outlook for commodities stemming from a strong dollar, lower economic growth and fears of another financial meltdown.

OA Cleveland
Market Analysis

Bears Are Growling, but Market Holds Firm

January 19, 2015

The fifty-centers are still out there and are beginning to beat their drums louder and louder, but the current trading range has proven to be most resilient.

Market Analysis

Plexus: Price Reacting to Non-Cotton Issues

January 16, 2015

Negative vibes from outside markets are overshadowing fairly constructive developments on the cotton front.

Shurley on Cotton: Prices Just Treading Water

January 13, 2015

Recent activity has simply solidified the sideways pattern this market has been in for quite a while.

Cotton Holds Its Own Amid Call for Lower Prices

January 11, 2015

Despite spending the week in positive territory, the market was thinly traded, but closed slightly higher and withstood the increasing value of the U.S. dollar. That’s a win for cotton, as it held its own despite a widespread call for lower prices.

New Cotton Board Appointments Announced

January 9, 2015

Agriculture Secretary Tom Vilsack has appointed 12 members and 12 alternate members to serve three-year terms on the Cotton Board.

Plexus: Price Drop Pushes Market Back Into Sideways Mode

January 5, 2015

Recent price drops erased all gains from the previous nine sessions in one fell swoop, moving the market back into the 58-61 cents sideways range from which it tried to escape.

Shurley on Cotton: Looking Back and Looking Ahead

December 24, 2014

It’s not news that 2014 turned out to be a disappointing year for many growers. I’m somewhat optimistic on the price outlook for 2015, but I don’t see much reason to start contracting for anything yet.

Current Market Level Holding Its Ground

December 19, 2014

The market’s ability to hold its current level has overshadowed the fact that cash prices around the world have firmed a bit, signaling a stronger basis position for most growths.

Plexus: Slight Upward Bias in a Sideways Market

December 19, 2014

The market appears to be holding in a sideways to slightly higher range between 59 and 63 cents. But don’t rule out spikes to higher levels on spec short covering.

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Market Analysis

Market Determined to Defend 60 Cent Mark

October 2, 2015

Cotton prices had another lousy week, a poor month and a miserable third quarter. But the market is still working hard to protect the 60 cent mark.


Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.

Market Analysis

Cleveland: Quality Will Push Market in Due Time

September 28, 2015

The market continues to suffer. But the availability of suitable supplies is very limited, and the market must come to quality in due time.

Market Analysis

Shurley on Cotton: Have Prices Reached Yogi’s Fork in the Road?

September 25, 2015

The late New York Yankee great Yogi Berra once said, “When you get to a fork in the road, take it.” Undoubtedly, cotton prices may have reached Yogi’s fork.

Market Analysis

Weak Demand Drops Heavy Hand on Cotton Market

September 21, 2015

A heavy hand hit the cotton market on the weekly close, forcing prices to the absolute bottom of the long-term trading range.

Market Analysis

Shurley on Cotton: September Numbers Unlikely to Move Needle

September 14, 2015

USDA’s September numbers are not likely to help move prices out of the 62 to 67 cent range they’ve been in for the past 11 months.

Market Analysis

Cleveland: Market Still Searching for Quality Cotton

September 14, 2015

The more things change, the more they stay the same. But tight supplies of quality cotton will support prices in the 60’s and eventually pull the spot futures above 70 cents.

Market Analysis

Cleveland: Cotton Demand and Markets Trending Up

September 8, 2015

The cotton market is going higher – in fact, higher to the extent that U.S. planted acreage will expand in 2016.

Market Analysis

Cleveland: “Pickable” Bolls Unlikely from Late Texas Blooms

August 31, 2015

The time has passed to expect any of today’s blooms to make a “pickable” boll on the High Plains. While I hope every single one of them will be picked, do not expect many to make it to the basket.

Market Analysis

Shurley on Cotton: Where Does This Wild Season Go From Here?

August 27, 2015

Cotton’s wild ride continues, thanks to a constant barrage of economic and policy forces.

Market Analysis

Cleveland: Amid Turmoil, Quality Still Drives the Market

August 24, 2015

Cotton had a remarkably positive week, considering its gains in the wake of a global meltdown of commodities and equities.