Marketing Stories

OA Cleveland
Market Analysis

Market Faces Long and Crooked Row to Higher Prices

February 17, 2015

The market has a very long and crooked row to hoe on its path to higher prices. However, it is sending multiple signals that the 57 cent resistance level did hold, and prices can now begin to ease higher.

don shurley
Market Analysis

Shurley on Cotton: Upward Progress Finally Being Made

February 11, 2015

Prices should be nearer the bottom end of their likely range. If you’re going to plant cotton in 2015, be patient and wait for possible rallies this summer.

Market Analysis

Plexus: Market in Perfect Shape for a Short Squeeze

February 10, 2015

Since starting to move higher, the March contract has gained more than 450 points and has moved through some key resistance levels. Buyers are now firmly in control of the market.

OA Cleveland
Market Analysis

Market is Scrambling for Quality Cotton

February 7, 2015

The market is plowing new territory each week as mills search for quality cotton. And they’re starting to get desperate.

Market Analysis

Plexus: Market Maneuvering Into an “Interesting Position”

February 3, 2015

Continued strong demand for U.S. cotton has lifted the futures market to a two-week high, helping to maneuver the market into an interesting position.

Cotton Inc. Sets Schedule for Risk Management Seminars

February 2, 2015

Cotton Incorporated will begin its series of Cotton Price Risk Management Seminars on February 10 in Memphis, TN, with other sessions scheduled for Maricopa, AZ and Lubbock, TX.

Will the U.S. Sell Out of Cotton?

February 2, 2015

World consumption is trending up, and the market is suggesting that the U.S. will “sell out” of cotton this year if prices do not increase.

The Passing of Dukes Wooters

January 30, 2015

J. Dukes Wooters, Jr., retired chairman of Cotton Incorporated and the driving force behind the Seal of Cotton and the industry’s branded marketing efforts, passed away following a short illness. He was 97.

Blake Lauritsen Is 2014 Marketer of the Year

January 30, 2015

Blake Lauritsen’s attention to commodity markets, the global cotton industry, and good business sense – plus a bit of luck, he’ll admit – earned him the 2014 Marketer of the Year award.

Shurley on Cotton: Prices Struggle as New Round of Weakness Sets In

January 26, 2015

For the fourth time since last spring, prices have again failed to hold support as new negative forces overtake the market. The decline in prices is concerning, but is offset somewhat by a strong basis and premiums for quality and an increasing LDP/MLG.

Market Struggles with Black Swans and Bears

January 26, 2015

Although the bears have finally pulled prices into the 50s, the ability of old crop cotton to hold near the 60 cent level is phenomenal, given the current “Black Swan” financial market.

Plexus: Get Ready for a Few Weeks of Volatility

January 23, 2015

While the market situation for U.S. cotton may seem friendly, it is being overshadowed by the negative outlook for commodities stemming from a strong dollar, lower economic growth and fears of another financial meltdown.

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Market Analysis

Shurley on Cotton: Prices Finding More Support and Momentum

November 30, 2015

Prices are finding increasing support around the 62-cent level. That may not be exciting, but firming up the floor in a very volatile and uncertain market is a good thing.

Market Analysis

Shurley on Cotton: Prices Need Something to Grab Hold Of

November 16, 2015

Cotton prices desperately need something to grab hold of to help build momentum.

Market Analysis

World Production and Carryover Drops, But No Change in Prices

November 13, 2015

The absence of almost anything resembling demand continues to keep cotton prices locked in a near 10-cent trading range.

Market Analysis

Shurley on Cotton: Looking Once Again for 4-Wheel Drive

November 2, 2015

U.S. fiber quality has been at a premium, especially for the last two crop seasons. This is expected to continue, but it is uncertain for how long and for what price.

Market Analysis

Treats, Not Tricks, Appearing in Cotton Market

November 2, 2015

The bottom is in. The year-long 61-69 cent trading range should remain strongly entrenched at least through March, based on growing demand.

Market Analysis

Bumpy Week for Cotton as the Market Waits for Quality

October 26, 2015

The shortage of quality cotton becomes more pronounced every week, evidenced by the market’s inability to hold 64 cents in last week’s trading.

Market Analysis

Market Starting to Look a Bit Bullish

October 19, 2015

The cotton market has moved to a technically bullish position, although it’s still not considered a strong bullish contender.

Market Analysis

Shurley on Cotton: Rocky Top and a Rocky Road

October 14, 2015

It’s been a disappointing and frustrating year price-wise. Upside price potential is still out there, but growers have to carefully evaluate the available alternatives and the potential outcome of each if prices go up – or down.

Market Analysis

Market Underpriced, as USDA Drops Production Estimates

October 11, 2015

The much-awaited October supply demand report was released with much enlightenment, including reduced estimates for the U.S. and global cotton crops.

Market Analysis

Market Determined to Defend 60 Cent Mark

October 2, 2015

Cotton prices had another lousy week, a poor month and a miserable third quarter. But the market is still working hard to protect the 60 cent mark.


Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.