Marketing Stories

Market Analysis

What Would a Change in Chinese Cotton Policy Mean?

April 11, 2014

A change in Chinese cotton policy could set global stocks on the right path. But at what cost?


Recent Investment Spells Good News for U.S. Textile Mills

April 10, 2014

The U.S. textile industry has quietly attracted a noteworthy amount in foreign investments, and U.S. cotton producers are one of the primary reasons why.

Market Analysis

“Dramatic” Market Difficult to Nail Down

March 28, 2014

Last week's market moves were little more than panic trading. One is tempted to call this a roller coaster, but that phrase does not conjure up enough drama for the current market.

Market Analysis

Old Crop Prices Remain Volatile; Weather Holds the Key for New Crop

March 24, 2014

The market is looking to move above 94 cents, then jump to 96 cents. Yet, I would not hold my breath looking for 98 cents. As to how much the new crop December might tag along with the May contract, the new crop will be led by weather developments, not old crop prices.

Cotton Production

More U.S. Acres, Possible Changes in China’s Cotton Policy Will Drive Market in 2014

March 20, 2014

Following a better than anticipated 2013 crop, some softening in grain prices and more concrete answers about the future thanks to a new farm bill, optimism in the cotton market seems a bit brighter than a year ago. But there are some trends that bear watching.


Demand for Quality Cotton Supporting Bull Market

March 14, 2014

The cotton market caught a few sparks this week as the May contract climbed to near 93 cents. Yet, the struggle of the new crop December contract to climb to 80 cents continues.

Over 100 Textile Companies Now Partnering with Cotton LEADS

March 14, 2014

More than 100 retailers, brands and manufacturers – including Brooks Brothers – have now joined the Cotton LEADS program as partners.

Market Roller Coaster Heads Up, But 90 Cent Cotton Still Elusive

March 6, 2014

The cotton market recaptured most of last week’s losses. Yet, while bullish signals persist, scaling and holding the 90 cent barrier continues to elude the bulls.

Market Volatility Has Arrived; If You Snooze, You May Lose

March 3, 2014

There are certainly no dull moments in the cotton ring as bulls and bears constantly face the threat of triple digit price moves.

Bulls Continue to Run the Cotton Market; Short Term Rallies Possible

February 21, 2014

Cotton prices flirted with 90 cents all week as the New York nearby May contract battled to climb above that mark. Speculators were on both sides of the battle, as hedgers stayed clear of the skirmish. Yet, mill call sales

Father and Son Team Honored as 2013 Marketers of the Year

February 18, 2014

Marcus D. Martin and his son, Marcus L. Martin, of Casa Grande, AZ, make it a point to have lunch together nearly every day. It gives them time to talk about what’s happening on the farm. But it also gives

Cleveland: Cotton Prices Rally to Point of Likely Resistance

February 18, 2014

Cotton prices moved higher on the week, reaching a six month high as the March contract gave way to the May contract as the spot month. Attempting again to climb above 90 cents, the market – while remaining strong –

Lea Elected 2014 Cotton Council International President

February 11, 2014

Jordan Lea was elected the 2014 president of Cotton Council International (CCI) during the organization’s board meeting held during the National Cotton Council’s (NCC) recent annual meeting. CCI is the export promotions arm of the NCC and carries out programs

Latest News

Market Analysis

With WTO Brazil Settled, Cotton Casts a Wary Eye on Chinese Policy

October 31, 2014

With the conclusion of the WTO Brazil case, the U.S. cotton industry can bring a renewed focus to the challenges ahead, coming from a familiar source.

Market Analysis

Shurley on Cotton: Lackluster Week Closes on a High Note

October 27, 2014

An end of week uptick closed the market up 81 points from the previous week. But the longer-term direction is still sideways, with a range of mostly 62 to 67 cents.

Market Analysis

Same Song, Same Tune – Market Sings the Low-to-Mid 60s Blues

October 24, 2014

The same record that has been spinning for weeks is still playing. The 61 to 62 cent price resistance holds firm, attempts to close above 65 cents continue to be thwarted, and the potential for a short covering rally lingers strong in the background.

Market Analysis

Plexus: Market “Boxed In” Between Support and Resistance

October 24, 2014

Volatility dropped this week, as the market is discounting a scenario in which prices are not expected to change significantly over the coming months. Once all harvest is complete and sorted out, we may see renewed pressure on cash prices.


Cotton’s 24 Hour Runway Show Returns for Third Year

October 23, 2014

Cotton Incorporated will again host Cotton’s 24 Hour Runway Show – a fashion marathon featuring a different cotton look every minute – in early November.

Market Analysis

Sleepy Market Hiding Potential Volatility

October 20, 2014

Cotton trading remains locked in a rather wide ten cent trading channel, but actively trading only a four cent band around 63 cents – 61 to 65 cents, that is. In other words, maybe we are being lulled to sleep.

Market Analysis

Plexus: Market on Firm Footing Through Harvest

October 17, 2014

December prices should remain on firm footing until the bulk of the U.S. crop has been harvested and the quality is known. But the massive global inventory probably means a sideways-to-lower market going forward.

Market Analysis

Demand for Quality Cotton Keeps Market Positive

October 11, 2014

The market spent most of the week in positive territory, as its ability to close higher continues to voice the immediate need for quality cotton.

Market Analysis

Shurley on Cotton: Fragile Market Shows Improvement, Outlook Still Cautious

October 11, 2014

After recently falling to the 61-cent level, prices have made a modest, but still welcomed, recovery.


U.S. Loan Program Could Take Price Pressure Off of Cotton Farmers

October 7, 2014

With cotton prices sitting below the threshold that triggers government loan repayment assistance, the pressure for growers to move their cotton to market after harvest may be reduced.

Market Analysis

Chinese Government Now a Marketplace Fundamental

October 6, 2014

The more things change, the more they stay the same. But through their recent actions, the primary fundamental in the marketplace has now become the Chinese government.