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Marketing Stories

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The Fabric Of Your Lives

February 26, 2009

If you’ve been following the exploits of our associate editor Drew Harris as he gets deep into planting a half-acre

Promotion

Endearing ‘Millennials’ to Cotton

February 26, 2009

Cotton Incorporated’s “The Fabric of Our Lives” television advertising campaign has successfully created an emotional bond between U.S. consumers and

Marketing

Cotton Benefits From Spike in Grain Price

February 26, 2009

The sharp increase in grain prices has “opened the door” for cotton growers to adjust acreage in line with export

Marketing

Program Increases Demand, Profits

February 25, 2009

Back in the late 1960s, cotton producers recognized the need for a Research and Promotion Program. Since then, Cotton Incorporated

Marketing

Managing Price Risk

February 25, 2009

Price risk has increased substantially for cotton industry participants since the U.S. market became mainly dependent on export demand. The

Beyond Your Imagination

February 25, 2009

An important program to convince Chinese consumers to make cotton the fabric of their lives is being implemented, in part,

A World Without Cotton Incorporated?

February 24, 2009

“I don’t want to live in a world without Cotton Incorporated. In 1973 when I was 13 years old, my

Tracking Cotton Demand Can Be Complicated

February 23, 2009

While much of the market’s attention is focused on the sharp drop in 2007 U.S. cotton acreage and a widely

The Trickle-Down Effect

February 12, 2009

If U.S. growers don’t think the quality of their cotton matters, there is something they should consider. Yes, it is

Improving Your Risk Management and Pricing Strategies

February 12, 2009

Long-term cotton market forecasts are indicating stronger prices. While that optimism is needed and welcomed by many cotton growers across

Meeting The Objectives

February 11, 2009

Entering the 2007 season, Cotton Incorporated had six major objectives, said J. Berrye Worsham, President and CEO. Improve farm profitability

Cotton Marketers of the Year – Wayne and Ed Teal

February 11, 2009

Maybe what we have here is E. F. Hutton on both sides. “We listen to people who are world-class economists

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Market Analysis

December Futures Prices? Ask Mother Nature.

July 23, 2017

Opinions differ on where December futures prices may go. But there’s no doubt that Mother Nature holds the key to forthcoming price activity.

Market Analysis

With Market Oversold, Is Bullish Return Near?

July 14, 2017

The cotton invert continues, as both the U.S. and Australian crops are oversold.

Market Analysis

Shurley: Prices Continue to Flounder in Lower Range

July 14, 2017

The July USDA crop production and supply and demand estimates report was not bad, but prices continue to show no improvement.

Market Analysis

Rain in India, U.S. Keeps Pressure on Prices

July 7, 2017

Beneficial rains in the U.S. and India kept pressure on cotton prices, as the December futures contract settled the past week unchanged.

Market Analysis

Shurley on Cotton: Where Did the Acres Go?

July 6, 2017

Dr. Don Shurley says the recent USDA Planted Acreage report did not deliver as expected, making times a bit confusing for producers looking to manage risk.

Market Analysis

Bulls Push Market on Heels of USDA Planting Report

July 5, 2017

Smaller than expected U.S. cotton plantings – and the potential smaller crop – caught the bulls’ attention in the market.

Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

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Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.

Market Analysis

Market Catching Its Breath After 10-Day Slide

June 23, 2017

After an unprecedented 10-day drop in prices, the market is trying to catch its breath.

Market Analysis

Mother Nature, Not Bulls, Managing the Market

June 16, 2017

Cotton prices took a big hit, and bullish signals are hard to find. Mother Nature is now in charge.

Promotion

USDA Seeks Cotton Board Nominees

June 15, 2017

USDA is seeking nominations for candidates to fill 13 member and 13 alternate positions on the Cotton Board.