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Marketing Stories

Promotion

Funding Cotton Incorporated Is Money Well Spent

March 3, 2009

Each year when cotton producers are charged their per bale assessment to fund research and promotion at Cotton Incorporated, they

Marketing

Strengthening American Cotton’s Marketability

March 2, 2009

Cotton Incorporated designs research and promotion projects to strengthen the market position of American cotton at every stop along cotton’s

Marketing

2007 Cotton Market Outlook

March 2, 2009

He said they were big shoes to fill. He said it was a tough act to follow. Then he went

Market Analysis

‘Passport’ To Global Success

March 2, 2009

This country is going to hell in a handbasket. I wish I had a dime from every person that ever

Promotion

Working For You

March 2, 2009

Information dissemination and the development and implementation of innovative consumer products are two very important strategies for increasing cotton demand.

Paradigm Shift Changes Market For The U.S. Cotton Grower

March 2, 2009

Even during trying times and with challenges ahead, the United States cotton industry is well positioned to maintain its leadership

Endearing ‘Millennials’ to Cotton

February 26, 2009

Cotton Incorporated’s “The Fabric of Our Lives” television advertising campaign has successfully created an emotional bond between U.S. consumers and

The Fabric Of Your Lives

February 26, 2009

If you’ve been following the exploits of our associate editor Drew Harris as he gets deep into planting a half-acre

Cotton Benefits From Spike in Grain Price

February 26, 2009

The sharp increase in grain prices has “opened the door” for cotton growers to adjust acreage in line with export

Program Increases Demand, Profits

February 25, 2009

Back in the late 1960s, cotton producers recognized the need for a Research and Promotion Program. Since then, Cotton Incorporated

Beyond Your Imagination

February 25, 2009

An important program to convince Chinese consumers to make cotton the fabric of their lives is being implemented, in part,

Managing Price Risk

February 25, 2009

Price risk has increased substantially for cotton industry participants since the U.S. market became mainly dependent on export demand. The

Latest News
Market Analysis

Shurley: Demand Is Key to Price Strength and Stability

November 21, 2017

Demand is the key to cotton's future. We still have a way to go, but the outlook has certainly improved.

Market Analysis

U.S. Sales Booming to Meet Bullish Demand

November 17, 2017

Cotton appears to be caught in a battle between supply and supply. And that keeps prices well positioned to stay where they are.

Market Analysis

Increased Cotton Demand Moving the Market

November 11, 2017

A bullish supply demand report for November proves that demand moves markets. And demand for cotton has resurfaced.

Market Analysis

Cleveland: Yields, Quality, Consumption Still Rising

November 4, 2017

Reports of high yields, premium quality and growing consumption are keeping prices at the higher end of the trading range.

Market Analysis

India and Frost Combine to Prop Up Market

October 27, 2017

India’s plan to keep more of its cotton for domestic use, plus a potential freeze in West Texas, propped up the market during the past week.

Market Analysis

Bears Growling on Harvest and Demand Challenges

October 22, 2017

Although current trading activity represents a bearish price outlook, Dr. O.A. Cleveland still believes the 65 cent price support will hold. . .even though more experts are abandoning that position.

Market Analysis

Shurley: October Numbers Not As Expected, But Prices Hold

October 18, 2017

USDA’s October production and supply and demand estimates are like apples – pick and choose and you’ll find some numbers you like...and some you won’t.

Market Analysis

Trying to Read the Market: Bearish, Neutral or Bullish?

October 13, 2017

After finding USDA’s October WASDE report initially bearish and somewhat neutral, cotton prices went mildly bullish thinking about stronger demand and the real size of the U.S. and foreign crops.

Market Analysis

Examining Loan Program and Rate Changes for 2017

October 9, 2017

Dr. Don Shurley provides an analysis of what changes in the marketing assistance loan for 2017 could mean for cotton growers.

Market Analysis

Prices Still Sideways as Bearish Moods Grow

October 6, 2017

The market is watching weather and waiting for USDA’s October report. But bearish signs are starting to surface in some segments.

Market Analysis

Cleveland: Market in Hang On and Wait Mode

October 1, 2017

Cotton prices are holding without clear direction right now, as the market continues to watch USDA projections and harvest conditions for answers.