A World Without Cotton Incorporated?

“I don’t want to live in a world without Cotton Incorporated. In 1973 when I was 13 years old, my parents made me wear a polyester leisure suit. It was terrible. That’s about the time Cotton Incorporated was established. If not for Cotton Incorporated, we could still be running around in polyester leisure suits.”

Those are the words of Drayton Mayers, new President and CEO of the Memphis-based Cotton Board. Mayers was named to the position on October 19, and began his duties on November 26. Mayers comes to the Cotton Board from Cotton Council International (CCI) — the export promotion arm of the National Cotton Council — where he served for the last 15 years. He replaces Bill Crawford, who resigned in January.

Through check-off dollars, the Cotton Board funds Cotton Incorporated’s research and development programs.

Mayers says his goals for the next six months to a year will be rudimentary: “I’d like to get my feet on steady ground and climb up the learning curve. I’d like to take stock of all the great things Cotton Incorporated has done while getting to know their staff and the staff of the Cotton Board. I’d like to establish a positive rapport with my board of directors and the board of Cotton Incorporated to ensure that I understand the role, the purpose and the mission of the Cotton Board and the Research & Promotion Program in general. I will make sure the Cotton Board continues its excellent record of collecting the funds that are being invested into this program by producers and importers of cotton and cotton products. I am aware of and want to continue the important oversight responsibilities of the Cotton Board as they pertain to Cotton Incorporated – filtering the right advice, making sure that Cotton Incorporated is investing that money in a manner that meets the needs, goals and objectives that cumulatively will lead to increased demand for and profitability of cotton.”

Return on Investment

Mayers says growers and importers are making a wise investment in Cotton Incorporated, and points to a 2006 study done by Texas A&M showing just how wise. “It showed that the producer is receiving a 5.7:1 return on investment, and the importer is getting a 14.4:1 return on investment,” he explains. “That’s a tremendous return. That tells me that Cotton Incorporated specifically, and the Research & Promotion Program in general, is doing a good job.”

Of the many projects Cotton Incorporated is involved in, two of the most important in today’s market are cementing the United States’ reputation as the premier producer and supplier of cotton to the world, and taking on chemical-based synthetic fibers.

“U.S. cotton still commands respect,” Mayers says. “U.S. cotton farmers can take pride in the cotton they grow.”

The United States also continues to have one of the best contract-sanctity reputations, which includes not only fiber quality, but reliability of just-in-time delivery. “Does the world see us as the most reliable supplier of cotton? I think so,” says Mayers. “But that was yesterday. We have to do that every day – today, tomorrow and for years to come.”

Taking Back Athletic-Wear Market

For the past few years, synthetic athletic wear has gained market share. Synthetics are light, and displace moisture well. Those characteristics have not been lost within Cotton Incorporated. “The consumer is interested in the performance and value of cotton products,” says Mayers. “One of the things I respect about Cotton Incorporated is their ability to improve those performance capabilities of cotton apparel. … There are new innovations being developed by Cotton Incorporated that will position cotton very competitively against chemical-based synthetic fibers.”

One well-known company working with Cotton Incorporated is Izod. Izod burst onto the sportswear scene in 1953, with its 100% cotton products. But recently Izod has been supplanted by companies using synthetic blends — Nike, adidas and Under Armour.

“Izod has adopted some of the new technologies and is rolling it out in some of its sports apparel,” Mayers says. “The consumer likes cotton’s naturalness, its feeling against the skin, its durability and its ability to give them comfort. Consumers tell us that they want performance capabilities, but they want them in 100% cotton products.”

Caption:
Cotton Incorporated’s Seal of Cotton is one of America’s most visible and well-respected trademarks.

Caption for photo:
Drayton Mayers

Leave a Reply

Promotion Stories
Promotion

The Cotton Board Recommends 2017 Funding for Cotton Inc. Programs

August 29, 2016

During its recent annual meeting, The Cotton Board voted to recommend Cotton Incorporated’s 2017 budget of $70 million and elected new officers for the 2016/2017 program year.

Promotion

Cotton Incorporated Responds to Sustainability Report

April 11, 2016

Cotton Incorporated has responded to a report pitting sustainable cotton production against conventional cotton, providing facts to fill gaps in the document.

Promotion

Tour Seeks To Boost Korean Mills’ Desire for U.S. Cotton

April 11, 2016

Textile executives from 10 Korean companies are touring the Cotton Belt to observe U.S. cotton production, processing and marketing as part of the COTTON USA Korean Special Trade Mission.

Promotion

Mississippi Women’s Group Coordinates Large Denim Donation

March 15, 2016

The Mississippi Farm Bureau Federation Women’s Leadership Committee recently collected over 2,000 pairs of jeans for the Blue Jeans Go Green denim recycling program.

Promotion

Watte Elected Cotton Incorporated Chairman

February 16, 2016

Mark Watte, a Tulare, CA, cotton producer, is the new chairman of Cotton Incorporated.

Promotion

Lucas to Head Cotton Council International for 2016

February 8, 2016

Keith Lucas, a cooperative official from Garner, NC, will serve as president of Cotton Council International for 2016.

Promotion

Georgia Cotton Growers to Vote on State Market Assessment

January 28, 2016

Over the next six weeks, Georgia cotton growers will have the opportunity to vote on renewing the $1 bale assessment that funds the Georgia Cotton Commission.

Around The Gin
Product News

ChemChina/Syngenta Deal Gets U.S. Foreign Investment Approval

August 22, 2016

ChemChina and Syngenta have received a key clearance for the proposed consolidation of the companies.

Product News

Enlist Cotton Trait Earns Full Export Approval

August 10, 2016

Cotton varieties containing Dow AgroSciences’ Enlist trait now have full export approval in key countries.

Product News

Spray Equipment Offer Helps Maximize On-Target Applications

August 3, 2016

A new spray technology equipment offer can help growers participating in Roundup Ready PLUS Crop Management Solutions upgrade their sprayers to maximize on-target applications.

Product News

EPA Allows Sale and Use of Existing Belt Inventory

August 2, 2016

The U.S. EPA’s Environmental Appeals Board has upheld an earlier decision to cancel registration for Bayer's insecticide Belt, but is allowing sales of existing stocks to growers for use.

Product News

Indigo Launches Water Efficiency Product for Cotton

July 26, 2016

Boston-based research firm Indigo has launched its first commercial product – Indigo Cotton – which helps improve the cotton plant’s water use efficiency.

Product News

Enlist Technology Provides Tolerance to Three Key Herbicides

July 13, 2016

The Enlist weed control system will give growers the ability to use three modes of action postemergence in both cotton and soybeans.

Product News

Providing Upland Varieties with Acala-like Quality

July 13, 2016

PhytoGen offers growers several upland cotton varieties with Acala-like fiber quality for added premiums and higher profitability.

Product News

PhytoGen Names Winners in Best Yielder Club Sweepstakes

June 29, 2016

A North Carolina cotton grower was named grand prize winner in the 2016 PhytoGen Best Yielder Club sweepstakes.

Latest News
Promotion

The Cotton Board Recommends 2017 Funding for Cotton Inc. Programs

August 29, 2016

During its recent annual meeting, The Cotton Board voted to recommend Cotton Incorporated’s 2017 budget of $70 million and elected new officers for the 2016/2017 program year.

Promotion

Cotton Inc Debunks Food Babe Cotton Claims

May 31, 2016

Cotton Incorporated recently took on the Food Babe to debunk her unfounded statements about cotton and cottonseed. Forbes magazine applauded those efforts.

Promotion

Building Demand Bale by Bale

April 13, 2016

New technologies and innovations developed for cotton are helping grow usage for the fiber, strategically and methodically.

Promotion

Cotton Incorporated Responds to Sustainability Report

April 11, 2016

Cotton Incorporated has responded to a report pitting sustainable cotton production against conventional cotton, providing facts to fill gaps in the document.

Promotion

Tour Seeks To Boost Korean Mills’ Desire for U.S. Cotton

April 11, 2016

Textile executives from 10 Korean companies are touring the Cotton Belt to observe U.S. cotton production, processing and marketing as part of the COTTON USA Korean Special Trade Mission.

Promotion

Mississippi Women’s Group Coordinates Large Denim Donation

March 15, 2016

The Mississippi Farm Bureau Federation Women’s Leadership Committee recently collected over 2,000 pairs of jeans for the Blue Jeans Go Green denim recycling program.

Promotion

Watte Elected Cotton Incorporated Chairman

February 16, 2016

Mark Watte, a Tulare, CA, cotton producer, is the new chairman of Cotton Incorporated.

Promotion

Lucas to Head Cotton Council International for 2016

February 8, 2016

Keith Lucas, a cooperative official from Garner, NC, will serve as president of Cotton Council International for 2016.

Promotion

Georgia Cotton Growers to Vote on State Market Assessment

January 28, 2016

Over the next six weeks, Georgia cotton growers will have the opportunity to vote on renewing the $1 bale assessment that funds the Georgia Cotton Commission.

Promotion

Brandix Textiles First COTTON USA Licensee in Sri Lanka

January 6, 2016

Brandix Textiles Limited is the first COTTON USA licensee in Sri Lanka, a developing market for U.S. cotton exports.

Promotion

Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.

Promotion

Cotton Board Recommends $76 Million for 2016 Research and Promotion

August 14, 2015

The Cotton Board has voted to recommend $76 million to fund the cotton industry’s Research and Promotion Program for 2016.

Promotion

Blue Jeans Go Green Supports Habitat for Humanity Build-A-Thon

May 28, 2015

Cotton Incorporated’s Blue Jeans Go Green program turned 10,000 pairs of used blue jeans into UltraTouch Denim insulation for use in a Habitat For Humanity Build-A-Thon in New Orleans.

Promotion

Organizers Gearing Up for Celebrate Cotton Game at Texas Tech

May 12, 2015

It’s not uncommon for universities to recognize the importance of agriculture. It is uncommon, however, for one to go to great lengths to highlight the importance of a single crop.

Promotion

CCI to Host Pakistani Tour of U.S. Cotton Industry

April 30, 2015

Executives from 11 Pakistani textile companies will tour the U.S. Cotton Belt May 3-9 as part of the COTTON USA Pakistan Special Trade Mission.