facebook_pixel

Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

To help make buying new cotton fashion looks easier and right off the runway, Cotton Incorporated and Bloomingdale’s have teamed up to launch the first ever 60-second, shoppable digital fashion show.

The 60 Second Fashion Show site – available from September 7 through October 19 – allows consumers to watch the interactive fashion show video, select outfits, and purchase the cotton clothing featured with just a few clicks.

“Consumers today are seeking style and comfort in their clothing and convenience in their shopping experience – a combination that’s not always easy to find,” said Kim Kitchings, senior vice president of consumer marketing at Cotton Incorporated. “In collaboration with iconic retailer Bloomingdale’s, we’re making quality fabric and fashion accessible in seconds.”

Shoppers can select from more than 80 cotton pieces for both men and women, including items from contemporary brands such as J. Brand, Adidas, Rag & Bone, Theory, Michael Kors, Burberry, Paige and more. Items are available online and at participating Bloomingdale’s department stores across the country.

Cotton Board Chairman and Louisiana cotton producer George LaCour Jr., said “A core function of Cotton Incorporated is to create consumer demand for the cotton we grow. I am encouraged to see Cotton Incorporated leading the industry in innovating how consumers find and shop for cotton.”

 

Source – The Cotton Board

Topics: , , ,

Leave a Reply

Promotion Stories
Promotion

Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.

Promotion

Cotton Board Ups Funding for Cottonseed Marketing

August 24, 2017

An additional $100,000 is being devoted to increasing demand for cottonseed in the dairy feeding industry.

Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

white ripe cotton field ready for harvest
Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

Promotion

Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.

white ripe cotton field ready for harvest
Promotion

USDA Seeks Cotton Board Nominees

June 15, 2017

USDA is seeking nominations for candidates to fill 13 member and 13 alternate positions on the Cotton Board.

Around The Gin
Product News

Americot Adds Three to Regional Sales Force

September 20, 2017

Americot, Inc. has added three new regional representatives to the company’s sales force.

Product News

Enlist One Herbicide Added to Enlist System

September 13, 2017

Dow AgroSciences adds a straight-goods 2,4-D choline herbicide for additional tank-mix flexibility in Enlist crops.

Product News

Elevore Herbicide Registered for Burndown Use

August 30, 2017

Dow AgroSciences’ Elevore herbicide has received federal registration for use in fall and spring burndown programs for cotton, soybeans and corn.

Product News

Stoneville Legacy Club Honors Charter Members

August 24, 2017

The new Stoneville Legacy Club honored 129 growers who recorded average yields of 1,794 lbs/A or higher on at least 20 acres with Stoneville cotton varieties.

Product News

Improved Bollworm Management Expected in 2018

August 23, 2017

Southeast Texas cotton farmers should have new tools available in 2018 to better manage bollworms and other potentially damaging pests.

Product News

Maximizer Club Honors Top FiberMax Dryland Growers

August 17, 2017

The FiberMax Maximizer Club honored 121 growers who yielded at least 1,000 lb/A on dryland acres with FiberMax varieties in 2016.

Product News

Monsanto, Valent Expand Roundup Ready PLUS Partnership

August 7, 2017

Monsanto and Valent U.S.A. are expanding their crop protection partnership for the 2018 Roundup Ready PLUS Crop Management Solutions platform.

Product News

New Broadleaf Burndown Option Coming from Dow AgroSciences

July 31, 2017

A new burndown option for tough broadleaf weeds has shown excellent promise in trials across the Mid-South and Midwest.

Latest News
Promotion

Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.

Promotion

Key Global Customers to See “The Cotton the World Trusts”

September 15, 2017

Textile manufacturing executives from 15 countries will visit the U.S. Cotton Belt September 25-29 for the 40th COTTON USA Orientation Tour sponsored by Cotton Council International.

Promotion

Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

September 7, 2017

Cotton Incorporated and Bloomingdale’s have teamed to launch the first 60-second, shoppable fashion show for cotton apparel.

Promotion

Cotton Board Ups Funding for Cottonseed Marketing

August 24, 2017

An additional $100,000 is being devoted to increasing demand for cottonseed in the dairy feeding industry.

Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

Promotion

Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.

Promotion

USDA Seeks Cotton Board Nominees

June 15, 2017

USDA is seeking nominations for candidates to fill 13 member and 13 alternate positions on the Cotton Board.

Promotion

Analysis Shows Value of Cotton Research & Promotion Program

June 7, 2017

A recent analysis of the Cotton Research & Promotion Program has shown that the Program provides strong, positive returns to cotton producers and importers.

Promotion

Wrangler Launches Pilot Program for Sustainable U.S. Cotton Supply

May 26, 2017

Wrangler is partnering with a family of Alabama cotton growers on a pilot program to help U.S. cotton farmers achieve greater sustainable growing practices.

Promotion

COTTON USA Hosts Trade Mission from Bangladesh

April 24, 2017

Textile executives from 12 Bangladeshi companies will travel the U.S. Cotton Belt in early May to get a closer look why U.S. cotton is the world’s preferred fiber.

Promotion

Cotton Inc. Launches New Consumer Ad Campaign

April 24, 2017

Cotton Incorporated’s Consumer Marketing Division has launched a new consumer-directed advertising campaign titled "Leave Comfort to Clothes."

Promotion

Esteve to Lead Cotton Council International in 2017

February 11, 2017

Eduardo (Eddy) Esteve, a cotton merchant from Dallas, TX, will serve as president of Cotton Council International for 2017.

Promotion

2016: The Year in International Marketing

December 21, 2016

CCI continues vital international promotion activities for U.S. cotton.