Cotton Incorporated Teams with Gap for Denim Drive
March 8, 2010 Cotton Incorporated announced recently that they will be working with Gap to launch the COTTON. FROM BLUE TO GREEN. denim drive in about 1,000 Gap stores across the United States.
Beginning March 5 and ending March 14, consumers across the country can donate used denim at their local Gap. All donated denim will then be given a “new life” by being converted into UltraTouch Natural Cotton Fiber Insulation, and donated to help build houses for communities in need. Consumers who donate their denim will receive a 30% discount off new denim purchases at Gap.
“Cotton Incorporated is delighted to team with Gap on the COTTON. FROM BLUE TO GREEN. nationwide denim drive,” said J. Berrye Worsham, President, and CEO, Cotton Incorporated. “Year over year, this program continues to gain momentum, building positive consumer impressions for cotton, and this collaboration with Gap will build on the program’s success over the past five years.” Since the program began, the COTTON. FROM BLUE TO GREEN. denim drive has recycled enough denim to create natural cotton fiber insulation for over 540 homes.
The two-week denim drive is part of Gap’s “Recycle Your Blues” event, where customers who donate denim will receive 30 percent off new denim purchases from Gap, GapKids or babyGap through March 14.
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