Demand Enhancement
September 15, 2009 The International Forum for Cotton Promotion (IFCP) will host a demand enhancement breakout session at the 68th Plenary Meeting of the International Cotton Advisory Committee in Cape Town, South Africa.
The program is meant to communicate promotion techniques that can be of use to the cotton textile supply chain, and will include segments that focus on textile products and project development, and ways to work with higher education to secure cotton’s role in future fabric development. It will explore putting sustainability into action ― specifically the role of sustainability in cotton demand enhancement.
The session will also introduce the IFCP Speakers Bureau, a new IFCP program meant to demonstrate other inexpensive ways to promote cotton in a challenging economy, and will include time to discuss and plan for future efforts.
The last few years have been a period of considerable change in the cotton industry. Both cotton production and consumption are persistently shifting to Asia. Europe and the U.S. must conform to this changing trend. Such changes result in a modified flow of goods, but they also accelerate the new phenomena of companies shifting eastward. Countries such as China, India and Pakistan are growing in importance as their markets now dominate global demand and supply numbers. African countries are also fighting for their place in this evolving system. With growing demand, the cotton industry is confronted with an important opportunity for development and marketing in these countries.
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