Going Mobile

Cotton Incorporated’s consumer-directed advertising target audience is women ages 18-34.

According to ComScore MobiLens, a leader in mobile media consumer information, 66% of this demographic owns a smart phone and 92% browse the Web from mobile devices. To better communicate with them, Cotton Incorporated last month launched TheFabricOfOurLives.com, the consumer mobile site for smart phones and tablets.

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“This site is designed for the mobile phone screen and more effectively delivers information to this growing segment of our target audience,” says J. Berrye Worsham, President & CEO of Cotton Incorporated.

Users can watch commercials from Cotton Incorporated’s current campaign, explore behind-the-scenes footage and interviews – as well as listen to different singers’ full-length renditions of “The Fabric of Our Lives” theme song.

Since the launch of the site in early October, nearly 20,000 visitors have logged on, with the average user spending approximately 1.5 minutes engaging with the content.

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