Promotion Stories


Q&A with Monica Forti – Director of International Trading at The Seam

March 24, 2009

Could you describe your position at The Seam? My responsibility is to direct the international trading. Our International Marketplace includes


Funding Cotton Incorporated Is Money Well Spent

March 3, 2009

Each year when cotton producers are charged their per bale assessment to fund research and promotion at Cotton Incorporated, they


Working For You

March 2, 2009

Information dissemination and the development and implementation of innovative consumer products are two very important strategies for increasing cotton demand.


The Fabric Of Your Lives

February 26, 2009

If you’ve been following the exploits of our associate editor Drew Harris as he gets deep into planting a half-acre


Endearing ‘Millennials’ to Cotton

February 26, 2009

Cotton Incorporated’s “The Fabric of Our Lives” television advertising campaign has successfully created an emotional bond between U.S. consumers and

Beyond Your Imagination

February 25, 2009

An important program to convince Chinese consumers to make cotton the fabric of their lives is being implemented, in part,

A World Without Cotton Incorporated?

February 24, 2009

“I don’t want to live in a world without Cotton Incorporated. In 1973 when I was 13 years old, my

Meeting The Objectives

February 11, 2009

Entering the 2007 season, Cotton Incorporated had six major objectives, said J. Berrye Worsham, President and CEO. Improve farm profitability

Fulfilling Our Mission

February 11, 2009

As my staff and I began planning our 2007 research and promotion efforts, we narrowed down six major objectives that


February 9, 2009

Many years and almost as many surgeries ago, I was a dedicated weekend tennis player. Note I said dedicated, not

Differentiating U.S. Cotton

February 9, 2009

As U.S. cotton faces increased competition from not only synthetics, but from cottons produced in other countries, Cotton Incorporated is

Cotton – The Natural Choice

February 5, 2009

April 22, was Earth Day. Founded to increase the focus of environmental awareness, Earth Day was a great opportunity to

Latest News

Branding is Key Marketing Tool for U.S. Cotton

April 10, 2018

Brands mean trust, which sells products, and cotton is no exception.


JCPenney Joins Cotton LEADS Program

March 22, 2018

JCPenney is demonstrating its commitment to sustainability by joining the Cotton LEADS program.


Cotton Inc. Technologies at Play in Kids’ Clothing

March 8, 2018

Several well-known brands and retailers are offering new product lines featuring technologies developed by Cotton Incorporated.


USDA Announces New Cotton Board Appointments

February 12, 2018

Agriculture Secretary Sonny Perdue has appointed 13 members, 13 alternate members and one advisor to serve three-year terms on The Cotton Board.


Schneider to Head Cotton Council International in 2018

February 10, 2018

Ted Schneider, a producer from Lake Providence, LA, will serve as president of Cotton Council International (CCI) for 2018.


CottonWorks Provides Updated Resource for Textile Professionals

January 24, 2018

CottonWorks – a newly redesigned website managed by Cotton Incorporated – offers a broad array of information, assistance and leading-edge information to textile professionals.


Cotton Groups Pledge Funding for CCI Activities

January 22, 2018

Ten U.S. cotton organizations have pledged industry contributions in 2018 to support the demand-building activities of Cotton Council International.


L.L. Bean Ties Sustainability Efforts to Cotton LEADS

January 8, 2018

L.L. Bean has signed on as the newest partner of the Cotton LEADS program.


Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.


Walmart Joins Cotton LEADS Program

November 30, 2017

Walmart is the newest member of the Cotton LEADS program.


Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.