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Promotion Stories

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Meeting The Objectives

February 11, 2009

Entering the 2007 season, Cotton Incorporated had six major objectives, said J. Berrye Worsham, President and CEO. Improve farm profitability

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Fulfilling Our Mission

February 11, 2009

As my staff and I began planning our 2007 research and promotion efforts, we narrowed down six major objectives that

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Click-Clack.

February 9, 2009

Many years and almost as many surgeries ago, I was a dedicated weekend tennis player. Note I said dedicated, not

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Differentiating U.S. Cotton

February 9, 2009

As U.S. cotton faces increased competition from not only synthetics, but from cottons produced in other countries, Cotton Incorporated is

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Cotton – The Natural Choice

February 5, 2009

April 22, was Earth Day. Founded to increase the focus of environmental awareness, Earth Day was a great opportunity to

From Boll to Bobbin, Field to Fabric

February 5, 2009

At an early age, I realized that you shouldn’t make any judgments or assumptions about anyone until you know what

A Firm Foothold for U.S. Cotton

February 3, 2009

As the cotton industry continues its expansion around the globe, Cotton Incorporated has taken a proactive step toward ensuring a

Just the Same, but Different

February 3, 2009

Once upon a time at another publication, a friend wrote the headline above and it stuck with me over the

Working The Runways

January 29, 2009

The industry is flooding with speculation about the emerging middle classes of China and India and how this will affect

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L.L. Bean Ties Sustainability Efforts to Cotton LEADS

January 8, 2018

L.L. Bean has signed on as the newest partner of the Cotton LEADS program.

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Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.

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Walmart Joins Cotton LEADS Program

November 30, 2017

Walmart is the newest member of the Cotton LEADS program.

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Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.

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Key Global Customers to See “The Cotton the World Trusts”

September 15, 2017

Textile manufacturing executives from 15 countries will visit the U.S. Cotton Belt September 25-29 for the 40th COTTON USA Orientation Tour sponsored by Cotton Council International.

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Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

September 7, 2017

Cotton Incorporated and Bloomingdale’s have teamed to launch the first 60-second, shoppable fashion show for cotton apparel.

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Cotton Board Ups Funding for Cottonseed Marketing

August 24, 2017

An additional $100,000 is being devoted to increasing demand for cottonseed in the dairy feeding industry.

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Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

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Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

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Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

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Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.