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Promotion Stories

Promotion

Wrangler Launches Pilot Program for Sustainable U.S. Cotton Supply

May 26, 2017

Wrangler is partnering with a family of Alabama cotton growers on a pilot program to help U.S. cotton farmers achieve greater sustainable growing practices.

Promotion

COTTON USA Hosts Trade Mission from Bangladesh

April 24, 2017

Textile executives from 12 Bangladeshi companies will travel the U.S. Cotton Belt in early May to get a closer look why U.S. cotton is the world’s preferred fiber.

Promotion

Cotton Inc. Launches New Consumer Ad Campaign

April 24, 2017

Cotton Incorporated’s Consumer Marketing Division has launched a new consumer-directed advertising campaign titled "Leave Comfort to Clothes."

Promotion

Esteve to Lead Cotton Council International in 2017

February 11, 2017

Eduardo (Eddy) Esteve, a cotton merchant from Dallas, TX, will serve as president of Cotton Council International for 2017.

Promotion

2016: The Year in International Marketing

December 21, 2016

CCI continues vital international promotion activities for U.S. cotton.

2016: The Year in Domestic Marketing

December 16, 2016

Celebrating fifty years of Cotton Research and Promotion during 2016.

Cotton Explores “Athleisurewear” Market

November 14, 2016

A recent article in the Lubbock Avalanche-Journal reviewed the moves that Cotton Incorporated is making to grow cotton’s share in the “athleisurewear” market.

CCI Touts Quality, Innovation during 2016 Sourcing USA Summit

November 11, 2016

Some 415 delegates from 31 counties gathered for Cotton Council International’s ninth biennial Sourcing USA Summit in early November.

Cotton Board Announces Cotton Calendar Photo Contest

September 19, 2016

The Cotton Board is looking for a top cotton photo to feature in their 2017 Industry Calendar. But act quickly. The contest ends October 5.

The Cotton Board Recommends 2017 Funding for Cotton Inc. Programs

August 29, 2016

During its recent annual meeting, The Cotton Board voted to recommend Cotton Incorporated’s 2017 budget of $70 million and elected new officers for the 2016/2017 program year.

Cotton Inc Debunks Food Babe Cotton Claims

May 31, 2016

Cotton Incorporated recently took on the Food Babe to debunk her unfounded statements about cotton and cottonseed. Forbes magazine applauded those efforts.

Building Demand Bale by Bale

April 13, 2016

New technologies and innovations developed for cotton are helping grow usage for the fiber, strategically and methodically.

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Promotion

Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.

Promotion

Walmart Joins Cotton LEADS Program

November 30, 2017

Walmart is the newest member of the Cotton LEADS program.

Promotion

Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.

Promotion

Key Global Customers to See “The Cotton the World Trusts”

September 15, 2017

Textile manufacturing executives from 15 countries will visit the U.S. Cotton Belt September 25-29 for the 40th COTTON USA Orientation Tour sponsored by Cotton Council International.

Promotion

Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

September 7, 2017

Cotton Incorporated and Bloomingdale’s have teamed to launch the first 60-second, shoppable fashion show for cotton apparel.

Promotion

Cotton Board Ups Funding for Cottonseed Marketing

August 24, 2017

An additional $100,000 is being devoted to increasing demand for cottonseed in the dairy feeding industry.

Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

Promotion

Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.

Promotion

USDA Seeks Cotton Board Nominees

June 15, 2017

USDA is seeking nominations for candidates to fill 13 member and 13 alternate positions on the Cotton Board.