Promotion Stories


When Is A Blue Jean Not A Blue Jean?

May 19, 2014

The recent influx of man-made fibers into blue jeans is not a good fit for many consumers, and could affect the care, wear and expected five-year longevity of their beloved blue jeans.


Supima Honored for Premium Fiber Branding by AAFA

May 7, 2014

The American Apparel and Footwear Association has awarded Supima the American Image Award for Premium Fiber Branding.


Cotton Council International Launches New COTTON USA Identity

May 1, 2014

Cotton Council International is revitalizing and re-launching its 25-year old flagship brand, COTTON USA.

Crop Inputs

Deltapine Supports Agri-Business Education with Proceeds from “Heroes” Song

April 30, 2014

Deltapine has donated proceeds from the iTunes sales of “Where Heroes Are Made” – a song written and produced as a tribute to America’s cotton producers – as a scholarship to the Agri-Business Educational Foundation.

Cotton Production

New Webcast, Search Tool Added to Focus on Cotton Website

April 30, 2014

A new webcast focusing on cotton nutrition and a one-stop search tool that targets Extension cotton information from 17 states have been added to the Focus on Cotton webpage.

Trade Mission to Promote U.S. Cotton Advantages to Indonesian Textile Executives

April 29, 2014

Executives from 12 Indonesian textile companies will get a close look at U.S. cotton production, processing, and marketing and meet with U.S. exporters during a COTTON USA Special Trade Mission to the U.S. in May.

Blue Jeans Go Green Goes to the Movies

April 16, 2014

Cotton Incorporated’s Blue Jeans Go Green denim recycling program may be coming soon to a movie theater near you.

Over 100 Textile Companies Now Partnering with Cotton LEADS

March 14, 2014

More than 100 retailers, brands and manufacturers – including Brooks Brothers – have now joined the Cotton LEADS program as partners.

Father and Son Team Honored as 2013 Marketers of the Year

February 18, 2014

Marcus D. Martin and his son, Marcus L. Martin, of Casa Grande, AZ, make it a point to have lunch

Lea Elected 2014 Cotton Council International President

February 11, 2014

Jordan Lea was elected the 2014 president of Cotton Council International (CCI) during the organization’s board meeting held during the

Bayer Seeks Entries for FiberMax One Ton Club for the 2013 Season

February 8, 2014

Bayer CropScience and FiberMax cotton invite growers to enter the FiberMax One Ton Club for 2013 to be recognized for

New Design and Functionality for Cotton Board Web Site

February 3, 2014

The Cotton Board has revamped the look and functionality of their consumer Web site, The redesigned Web site allows

Latest News

Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.


Cotton Board Recommends $76 Million for 2016 Research and Promotion

August 14, 2015

The Cotton Board has voted to recommend $76 million to fund the cotton industry’s Research and Promotion Program for 2016.


Blue Jeans Go Green Supports Habitat for Humanity Build-A-Thon

May 28, 2015

Cotton Incorporated’s Blue Jeans Go Green program turned 10,000 pairs of used blue jeans into UltraTouch Denim insulation for use in a Habitat For Humanity Build-A-Thon in New Orleans.


Organizers Gearing Up for Celebrate Cotton Game at Texas Tech

May 12, 2015

It’s not uncommon for universities to recognize the importance of agriculture. It is uncommon, however, for one to go to great lengths to highlight the importance of a single crop.


CCI to Host Pakistani Tour of U.S. Cotton Industry

April 30, 2015

Executives from 11 Pakistani textile companies will tour the U.S. Cotton Belt May 3-9 as part of the COTTON USA Pakistan Special Trade Mission.


Cotton Incorporated Launches New Television Commercials

April 17, 2015

Cotton Incorporated’s newest advertising program hopes to remind consumers “Cotton. It’s Your Favorite for a Reason.”


COTTON USA Kicks Off New Global Advertising Campaign

April 10, 2015

COTTON USA is rolling out a new global advertising campaign – “I Love My Cotton” – to help inspire consumer demand and spread the benefits of U.S. cotton to markets throughout the world.


Real Stories from Real People Highlight New Cotton Commercials

April 8, 2015

Look for a new approach to cotton promotion when Cotton Incorporated’s new national television commercials debut in mid-April.


New Cotton Board Appointments Announced

January 9, 2015

Agriculture Secretary Tom Vilsack has appointed 12 members and 12 alternate members to serve three-year terms on the Cotton Board.


Sourcing USA Summit Strengthens Global Partnerships

November 21, 2014

The recent COTTON USA Sourcing USA Summit brought representatives from global sourcing companies together with the U.S. cotton industry to discuss the advantages of U.S.-grown cotton.


Texas Tech Program Wins Cotton Inc. Grant

November 3, 2014

Students in Texas Tech’s Retail Management program will get an in-depth look at cotton in their curriculum, thanks to an educational grant from Cotton Incorporated.