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Promotion Stories

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Lucas to Head Cotton Council International for 2016

February 8, 2016

Keith Lucas, a cooperative official from Garner, NC, will serve as president of Cotton Council International for 2016.

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Georgia Cotton Growers to Vote on State Market Assessment

January 28, 2016

Over the next six weeks, Georgia cotton growers will have the opportunity to vote on renewing the $1 bale assessment that funds the Georgia Cotton Commission.

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Brandix Textiles First COTTON USA Licensee in Sri Lanka

January 6, 2016

Brandix Textiles Limited is the first COTTON USA licensee in Sri Lanka, a developing market for U.S. cotton exports.

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Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.

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Cotton Board Recommends $76 Million for 2016 Research and Promotion

August 14, 2015

The Cotton Board has voted to recommend $76 million to fund the cotton industry’s Research and Promotion Program for 2016.

Blue Jeans Go Green Supports Habitat for Humanity Build-A-Thon

May 28, 2015

Cotton Incorporated’s Blue Jeans Go Green program turned 10,000 pairs of used blue jeans into UltraTouch Denim insulation for use in a Habitat For Humanity Build-A-Thon in New Orleans.

Organizers Gearing Up for Celebrate Cotton Game at Texas Tech

May 12, 2015

It’s not uncommon for universities to recognize the importance of agriculture. It is uncommon, however, for one to go to great lengths to highlight the importance of a single crop.

CCI to Host Pakistani Tour of U.S. Cotton Industry

April 30, 2015

Executives from 11 Pakistani textile companies will tour the U.S. Cotton Belt May 3-9 as part of the COTTON USA Pakistan Special Trade Mission.

Cotton Incorporated Launches New Television Commercials

April 17, 2015

Cotton Incorporated’s newest advertising program hopes to remind consumers “Cotton. It’s Your Favorite for a Reason.”

COTTON USA Kicks Off New Global Advertising Campaign

April 10, 2015

COTTON USA is rolling out a new global advertising campaign – “I Love My Cotton” – to help inspire consumer demand and spread the benefits of U.S. cotton to markets throughout the world.

Real Stories from Real People Highlight New Cotton Commercials

April 8, 2015

Look for a new approach to cotton promotion when Cotton Incorporated’s new national television commercials debut in mid-April.

New Cotton Board Appointments Announced

January 9, 2015

Agriculture Secretary Tom Vilsack has appointed 12 members and 12 alternate members to serve three-year terms on the Cotton Board.

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Branding is Key Marketing Tool for U.S. Cotton

April 10, 2018

Brands mean trust, which sells products, and cotton is no exception.

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JCPenney Joins Cotton LEADS Program

March 22, 2018

JCPenney is demonstrating its commitment to sustainability by joining the Cotton LEADS program.

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Cotton Inc. Technologies at Play in Kids’ Clothing

March 8, 2018

Several well-known brands and retailers are offering new product lines featuring technologies developed by Cotton Incorporated.

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USDA Announces New Cotton Board Appointments

February 12, 2018

Agriculture Secretary Sonny Perdue has appointed 13 members, 13 alternate members and one advisor to serve three-year terms on The Cotton Board.

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Schneider to Head Cotton Council International in 2018

February 10, 2018

Ted Schneider, a producer from Lake Providence, LA, will serve as president of Cotton Council International (CCI) for 2018.

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CottonWorks Provides Updated Resource for Textile Professionals

January 24, 2018

CottonWorks – a newly redesigned website managed by Cotton Incorporated – offers a broad array of information, assistance and leading-edge information to textile professionals.

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Cotton Groups Pledge Funding for CCI Activities

January 22, 2018

Ten U.S. cotton organizations have pledged industry contributions in 2018 to support the demand-building activities of Cotton Council International.

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L.L. Bean Ties Sustainability Efforts to Cotton LEADS

January 8, 2018

L.L. Bean has signed on as the newest partner of the Cotton LEADS program.

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Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.

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Walmart Joins Cotton LEADS Program

November 30, 2017

Walmart is the newest member of the Cotton LEADS program.

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Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.