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Promotion Stories

Marketing

Cotton LEADS Program Now Counts More Than 200 Partner Companies

July 24, 2014

More than 200 partner companies have now joined the Cotton LEADS program since its launch in October 2013.

Marketing

Alabama Voters Allow Cotton Growers to Determine Status of State Checkoff Fee

July 16, 2014

Based on the results of Alabama’s July 15 primary election, the state’s cotton growers now have the opportunity to determine if their current voluntary cotton checkoff fees for marketing and research should become mandatory.

Marketing

Automatic or Not? Alabama Voters to Determine Status of State Cotton Checkoff Fees.

July 9, 2014

On July 15, Alabama voters will have a say in determining if the state’s voluntary cotton checkoff program should become automatic rather than voluntary.

International

CCI Urges India Consumers to “Check the Label” Bollywood-Style

July 9, 2014

To promote cotton usage in India, Cotton Council International is urging consumers to “Check the Label” in a new Bollywood-style video campaign.

Marketing

Mid-South Cotton Producers to See San Joaquin Valley Agriculture

July 6, 2014

Thirteen Mid-South cotton producers will observe cotton and other agricultural operations in California’s San Joaquin Valley the week of July 13 as part of the National Cotton Council’s 2014 Producer Information Exchange Program.

CCI Promotes Textile Industry Dialogue during Events in China and Turkey

June 30, 2014

Cotton Council International recently completed programs in China and Turkey designed to increase dialogue between COTTON USA and the countries’ textile industries and buyers.

Cotton Board Confirms $80 Million for Cotton Research and Promotion

June 13, 2014

The Cotton Board’s Executive Committee has confirmed $80 million for funding of the 2015 Research and Promotion Program.

USDA Seeking Nominations for The Cotton Board

June 13, 2014

USDA is seeking nominations for candidates to serve on The Cotton Board.

When Is A Blue Jean Not A Blue Jean?

May 19, 2014

The recent influx of man-made fibers into blue jeans is not a good fit for many consumers, and could affect the care, wear and expected five-year longevity of their beloved blue jeans.

Supima Honored for Premium Fiber Branding by AAFA

May 7, 2014

The American Apparel and Footwear Association has awarded Supima the American Image Award for Premium Fiber Branding.

Cotton Council International Launches New COTTON USA Identity

May 1, 2014

Cotton Council International is revitalizing and re-launching its 25-year old flagship brand, COTTON USA.

Deltapine Supports Agri-Business Education with Proceeds from “Heroes” Song

April 30, 2014

Deltapine has donated proceeds from the iTunes sales of “Where Heroes Are Made” – a song written and produced as a tribute to America’s cotton producers – as a scholarship to the Agri-Business Educational Foundation.

Latest News
Promotion

L.L. Bean Ties Sustainability Efforts to Cotton LEADS

January 8, 2018

L.L. Bean has signed on as the newest partner of the Cotton LEADS program.

Promotion

Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.

Promotion

Walmart Joins Cotton LEADS Program

November 30, 2017

Walmart is the newest member of the Cotton LEADS program.

Promotion

Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.

Promotion

Key Global Customers to See “The Cotton the World Trusts”

September 15, 2017

Textile manufacturing executives from 15 countries will visit the U.S. Cotton Belt September 25-29 for the 40th COTTON USA Orientation Tour sponsored by Cotton Council International.

Promotion

Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

September 7, 2017

Cotton Incorporated and Bloomingdale’s have teamed to launch the first 60-second, shoppable fashion show for cotton apparel.

Promotion

Cotton Board Ups Funding for Cottonseed Marketing

August 24, 2017

An additional $100,000 is being devoted to increasing demand for cottonseed in the dairy feeding industry.

Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

Promotion

Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.