The Power of Information
September 12, 2009 In today’s ultra competitive world, information is power. This is especially true when it comes to cotton and using information on cotton’s behalf.
Within our Global Product Supply Chain division, Cotton Incorporated researches and distributes a wide range of invaluable information we use to leverage cotton’s position throughout the entire global supply chain.
Multiple publications, designed to cover cotton from the farm through retail, are readily available for download from Cotton Incorporated’s consumer website: www.cottoninc.com.
Supply Chain Insights describes important developments throughout the supply chain and covers pertinent topics, ranging from macroeconomic influences on apparel spending, to implications of consumer laundering habits. The Monthly Economic Letter provides timely analysis of the cotton market, detailing the latest updates to world supply and demand and trade figures, while offering potential implications for cotton prices.
An overarching goal of these publications, as with all of our market research initiatives, is to give cotton a competitive advantage over other fibers by providing strategic insight regarding consumer preferences for cotton, and then suggesting how this information could be used to increase cotton sales. Please visit our website today to see all of the information we have to keep you informed about cotton.
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