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Cotton LEADS Adds HUGO BOSS to Partner Ranks

Cotton LEADS Adds HUGO BOSS to Partner Ranks

Global luxury fashion house HUGO BOSS has joined the Cotton LEADS program, becoming the latest of more than 460 partners from across the global supply chain to show support for the sustainability credentials of Australian and U.S. cotton.

The German-based HUGO BOSS group includes the BOSS and HUGO brands.

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In welcoming the company to the Cotton LEADS program, Cotton Australia CEO Adam Kay says that brands and retailers are increasingly demonstrating a genuine desire to deliver products made from responsibly-produced raw materials.

“The interest in sustainable cotton in the world textile market continues to grow at an ever-increasing pace, and Cotton LEADS is one of many great programs delivering assurances to brands about their use of responsible cotton,” Kay says. “HUGO BOSS joins a growing number of Cotton LEADS partners that recognize cotton growers in Australia and the U.S. have a strong track record of positive continuous improvement, operate in robust regulatory environments that set rigorous social and environmental standards, and have national plans for ongoing gains.”

The Cotton LEADS program aims to influence cotton supply chain strategies by raising awareness of characteristics common to the Australian and U.S. cotton industries – responsible production practices; strict regulations that protect the environment and people, the ability to affect positive change nationally, nationwide cotton research and development programs, and sustainability benchmarking.

HUGO BOSS Head of Sustainability and Logistics Heinz Zeller says, “Cotton is one of the most important raw materials for the high quality products of HUGO BOSS. Cotton LEADS enables HUGO BOSS to source sustainable cotton matching high quality standards with a guaranteed availability.”

Cotton Incorporated Senior Vice President, Global Supply Chain Marketing Mark Messura says, “Just as HUGO BOSS is a leading global fashion brand, the Cotton LEADS program leads the way in both responsible cotton production and the sharing of best practices and other educational resources with the global cotton community.”

Cotton LEADS is a joint effort of the Australian and U.S. cotton industries. Its founding members are Cotton Australia, the Australian Cotton Shippers Association, the Cotton Foundation, the National Cotton Council of America, Cotton Council International and Cotton Incorporated. The program aims to influence cotton supply chain strategies by raising awareness of characteristics common to the Australian and U.S. cotton industries – responsible production practices; strict regulations that protect the environment and people, the ability to affect positive change nationally, nationwide cotton research and development programs, and sustainability benchmarking.

 

Source – Cotton LEADS