# Cotton Companion: Meet CCI’s Liz Hershfield

Author: thatch
Published: 2025-05-19
Canonical URL: https://www.cottongrower.com/companion/cotton-companion-meet-ccis-liz-hershfield/

---

![](https://www.cottongrower.com/wp-content/uploads/2025/05/CCpageheader-ASCA-and-Corteva.jpg)

Cotton Council International’s new Executive Director Liz Hershfield joins the podcast to discuss the programs and potential for marketing U.S. cotton around the world. Plus, Beck shares his experience with [The Big Fib](https://podcasts.apple.com/us/podcast/can-you-cotton-on-to-who-is-lying-about-cotton/id1348469682?i=1000706771391).

[![Cotton Companion #52 – Market Facilitation Payments!](https://www.cottongrower.com/wp-content/uploads/2018/10/apple-50px.png)](https://itunes.apple.com/us/podcast/cotton-companion/id1003900020?mt=2) [![Cotton Companion #92](https://www.cottongrower.com/wp-content/uploads/2018/10/Spodify-50px.png)](https://open.spotify.com/show/2VVvVXQizfND8stXzeJW77)