# Better Cotton Initiative Launches Product Mark

Author: Jim Steadman
Published: 2015-09-29
Canonical URL: https://www.cottongrower.com/market-analysis/promotion/better-cotton-initiative-launches-product-mark/

---

The [Better Cotton Initiative](http://bettercotton.org/) is launching a new on-product mark, which will allow BCI members to visibly show their commitment to responsibly-sourced Better Cotton directly on the products they sell.

**[Read more about the program](http://www.fibre2fashion.com/news/textile-news/bci-launches-on-product-mark-174912-newsdetails.htm)** from Fibre2Fashion.com.