Parents Prefer Cotton for Back-to-School Apparel

Parents Prefer Cotton for Back-to-School Apparel

According to responses to the Cotton Incorporated Lifestyle Monitor Surveycotton is the fiber parents prefer for their children’s back-to-school apparel.

The majority of parents (85%) prefer their children to be dressed in cotton, and a majority (53%) say that they usually or always check the garment label to be sure the garments are made of cotton. And, parents should also know that, according to experts, both students and adults can get a better night’s sleep on cotton sheets and in cotton sleepwear.


“There are a lot of reasons why cotton is a comfortable choice for back-to-school wardrobes,” says Dr. Mikhail Varshavski. “Cotton fabrics have unique characteristics such as breathability and a more rapid release of bacteria in a laundry load, compared to synthetics. Some synthetics can actually encourage the growth of bacteria, which can create health issues and smell unpleasant.”

Varshavski points out that cotton can also contribute to a good night’s sleep. “Studies have demonstrated that the breathability of cotton sheets and sleepwear keep the body comfortable, which leads to uninterrupted sleep,” he points out. “A good night’s sleep can do a lot for mental focus and general good health.”

Varshavski, better known to his patients and social media followers as “Doctor Mike,” recently partnered with Cotton Incorporated to raise awareness about the benefits of cotton for sleep and personal health.

The Monitor Survey showed that back-to-school clothing shoppers plan to spend about $277 per person. Performance is of key interest to parents, who want quality clothing that is durable. Nearly two-thirds of back-to-school clothing shoppers say they would be willing to pay more for their child/children’s clothing based on:

  • Shrink resistance (72%)
  • Stain resistance (70%)
  • Fade resistance (68%)
  • Odor resistance (64%)
  • Durability enhancement (64%) performance technologies, compared to clothing without those features.


Information provided by Cotton Incorporated