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Differentiating U.S. Cotton

As U.S. cotton faces increased competition from not only synthetics, but from cottons produced in other countries, Cotton Incorporated is influencing key decision-makers throughout cotton’s global pipeline showcasing the benefits and advantages that accompany the purchase of U.S. cotton.

U.S. cotton has an excellent reputation among the world buying community. Our quality factors have steadily improved to meet the needs of overseas mills. Our industry’s reputation for delivery and sanctity of contract is second to none, as is our reputation for contamination-free cotton.

Since 1982, when Cotton Incorporated introduced the first Engineered Fiber Selection (EFS) cotton fiber management computer software program, we have been improving and expanding EFS while simultaneously, through our annual EFS Systems Conference, educating the global textile community about how EFS can improve mill/manufacturing efficiencies and their end products. Maximizing High Volume Instrument (HVI) data, the EFS System is one of the most influential tools we use to increase demand for U.S. cotton.

In addition, Cotton Incorporated and Cotton Council International work cooperatively promoting cotton and U.S. cotton to consumers around the world through advertising, PR and other marketing programs. This is a powerful tool to differentiate cotton from synthetics and U.S. cotton from other cottons.

Unique Fabric, Unique Apparel

One way Cotton Incorporated increases demand for cotton is by creating unique fabric and apparel finishing technologies.
Then they work with key decision-makers in cotton’s pipeline to get those innovations adopted into product lines which ultimately appear on store shelves.
One Cotton Incorporated innovation, STORM DENIM technology, was recently adopted by fashion designer Alexander Wang and retailer Mark’s Work Wearhouse.
“These two adoptions are a perfect example of how our company divisions work cooperatively to advance cotton’s position in the market,” says J. Berrye Worsham, president & CEO, Cotton Incorporated.
STORM DENIM technology provides water-repellency, protection from the cold and damp, and the breathability of denim. “Its fashionability and functionality were obviously recognized by these two diverse adoptors,” adds Worsham.
The technology is applied in garment form, the last step in the apparel production process. Doing so allows more marketability for specific end uses and with that, more sales of cotton.

Caption for sidebar (Women’s History Month):
Larkin Martin

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