The cotton industry is rich with tradition. But it’s also a dynamic and challenging market that requires dedicated coverage and attention. For decades, that role has been filled by the Cotton Media Group of Meister Media Worldwide.
Cotton Grower is a time-honored brand among growers, allied crop consultants, ginners, suppliers, researchers and others who help make the U.S. one of the world’s leading cotton producing nations. It provides a unique mix of content geared to help today’s sophisticated cotton growers achieve high yields, production efficiency and marketing success.
CottonGrower.com provides timely insight into the news and issues impacting the industry right now, including features on production, new technologies, weed and insect management, marketing, legislation, global trade issues, events and in-depth cotton coverage that goes beyond just the news.
The Cotton Media Group also publishes a weekly e-newsletter and provides custom print and online content, special events and other industry initiatives to help keep U.S. cotton growers up to date and globally competitive.
Cotton Grower and CottonGrower.com are based in the Cotton Media Group offices – 8000 Centerview Parkway, Suite 114, Cordova, Tennessee 38018.
Beck Barnes – Publisher/Editor
Beck Barnes is Publisher and Editor of the Cotton Grower® media brand. Cotton Grower serves the U.S. cotton industry, with coverage from farm to retail shelf, and special emphasis on America’s on-farm producers. He graduated from the University of Mississippi in 2005 and joined Cotton Grower in 2008 as an Associate Editor. In 2016, Beck transitioned into the Publisher role, although he still covers and comments upon the cotton industry in an editorial capacity.
Jim Steadman – Senior Editor
Jim Steadman is Senior Editor for MMW’s Cotton brands, managing editorial content for Cotton Grower® magazine, CottonGrower.com, and other online activities. A graduate of the University of Tennessee, he has worked in the cotton industry for more than 40 years, starting as an Extension writer/editor, then working in product marketing within the cotton industry. He joined MMW in 2006 in sales and marketing before returning to his editorial roots in 2013.
Sal Settecase – Senior Account Manager
Sal Settecase is Senior Account Manager within Meister Media Worldwide’s Agribusiness Group, serving the following brands; CropLife®, CropLife IRON®, PrecisionAg® Professional, and Cotton Grower®. He is responsible for helping clients develop marketing plans that get their message to the right person at the right time. Sal has more than 30 years of marketing experience, with the last four at Meister Media Worldwide. He is a graduate of Ashland University.
Diane Hart – Client Development Manager
Diane Hart serves as Meister Media’s Client Development Manager, overseeing the newly formed Client Development Group, which covers all MMW brands. This department advises clients who are either new to the advertising world, or are not familiar with our offerings, to help them grow their business and get in front of more than 141,000 readers.
Scott McMurray – National Accounts Manager
Scott McMurray is the National Accounts Manager across all of Meister Media’s crop brands. He has responsibilities for large accounts within row crop, diversified, and specialty crops, as well as the influencer market of retailers, distributors, consultants, and advisors. Scott has a Bachelor of Science degree from The Citadel and a master’s degree from NC State University. He joined MMW in 2017 with 10 years in agricultural marketing and 20 years of advertising experience.
Sue Betteley – Business Coordinator
Sue Betteley has been with Meister Media Worldwide since 1989 and is currently the Business Coordinator for the AgriBusiness Group, serving the CropLife®, CropLife IRON®, AgriBusiness Global™, PrecisionAg®, and Cotton Grower® brands. She coordinates the PACE Program and the domestic portion of the ERA program. Sue attended Lakeland Community College and is on the Boards of the Lake County Salvation Army, Birthright Lake Inc., and the United Way Feed Lake County Executive Committee.