Fulfilling Our Mission

As my staff and I began planning our 2007 research and promotion efforts, we narrowed down six major objectives that we felt, when achieved, would most directly fulfill our stated mission of increasing the demand for and improving the profitability of cotton. Extensive and well thought-out plans accompany each of the following goals now being implemented on behalf of cotton.

Cotton Incorporated, CCI Win Top PR Award
Cotton Incorporated and their international promotion partnering organization Cotton Council International recently won top honors at the 2007 Asia Pacific PR Awards ceremony in Hong Kong for the “COTTON — BEYOND YOUR IMAGINATION” initiative.
The public relations initiative was designed to convey the benefits of cotton while building demand for cotton among Chinese consumers. “We are very proud and pleased this program has been so successful at strengthening demand for cotton in this region,” says J. Berrye Worsham, president & CEO, Cotton Incorporated. “Our association with Cotton Council International strengthens our international platform for implementing consumer-directed promotions abroad, and this award sustains the effectiveness and importance of this partnership.”
The multi-faceted PR campaign incorporated a tailor-made e-newsletter called E-Cotton, as well as a dedicated Chinese-language website that experienced a 299% increase in traffic from ’06 to ’07. Cotton Council International is the export promotion arm of the National Cotton Council of America.

The six goals are:

  1. improve farm profitability through agricultural research;
  2. develop programs to differentiate U.S. cotton in the world market;
  3. meet the challenges facing cotton by other fibers in some of our key markets;
  4. enhance the company’s global presence as a voice for cotton;
  5. continue our connection with the U.S. consumer with positive messages about cotton;
  6. greatly enhance our environmental (sustainability) research and communications to both consumers and the industry.

One area where I feel cotton has great opportunity against synthetics is in the development and implementation of new technologies for performance athletic apparel. New performance finishing processes created by our textile chemists not only improve cotton’s performance, but also exceed the performance of the competition. I look forward to sharing our accomplishments in this and other areas with you in the near future.

Captions (2):

Trading cotton futures in the trading pit at the New York Cotton Exchange.

Robin Merlo, Cotton Incorporated, and Karin Malstrom, CCI, China, accepting the PR award for promotion activity of the year.

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Promotion Stories

Marketing

First Class Selected for Cotton Research and Promotion Program Hall of Fame

September 8, 2014

Five honorees have been elected to the first class of Cotton Incorporated’s newly-established Cotton Research and Promotion Program Hall of Fame.

Marketing

CCI Tour to Showcase U.S. Yarn and Fabrics to Uniform Manufacturers

September 23, 2014

Apparel manufacturers from eight countries will get a good look at U.S. cotton yarn and fabric production during Cotton Council International’s 2014 COTTON USA Western Hemisphere Uniform Manufacturers Tour.

Marketing

Research Shows Polyester Athletic Wear Has an Odor Problem

September 16, 2014

When folks in the cotton industry say polyester stinks, they now have the research to back the statement up.

Marketing

Cotton Board Approves Funding for Cotton Incorporated, Elects New Officers

August 13, 2014

The Cotton Board voted to recommend Cotton Incorporated’s proposed 2015 budget of $80 million to the Secretary of Agriculture.

Marketing

Cotton LEADS Program Now Counts More Than 200 Partner Companies

July 24, 2014

More than 200 partner companies have now joined the Cotton LEADS program since its launch in October 2013.

Marketing

Alabama Voters Allow Cotton Growers to Determine Status of State Checkoff Fee

July 16, 2014

Based on the results of Alabama’s July 15 primary election, the state’s cotton growers now have the opportunity to determine if their current voluntary cotton checkoff fees for marketing and research should become mandatory.

Marketing

Automatic or Not? Alabama Voters to Determine Status of State Cotton Checkoff Fees.

July 9, 2014

On July 15, Alabama voters will have a say in determining if the state’s voluntary cotton checkoff program should become automatic rather than voluntary.

Around The Gin

Product News

PhytoGen Partners with Farmers to Aid Local Charities

October 17, 2014

Since becoming a partner in the Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year program three years ago, PhytoGen has made donations to 25 charities on behalf of state farmers of the year.

Product News

Enlist Duo Herbicide Approved; Enlist Weed Control System Now Cleared for Use

October 16, 2014

The Enlist Weed Control System from Dow AgroSciences has been approved for field use in corn and soybeans in 2015 by federal regulatory authorities, with introduction in cotton still scheduled for 2016.

News

Registration for 2015 Beltwide Cotton Conferences Opens as Program Takes Shape

October 3, 2014

Registration now is open for the 2015 Beltwide Cotton Conferences, set for January 5-7 at the Marriott Rivercenter in San Antonio, TX.

Product News

October 10 Deadline for Public Comments on Roundup Ready Xtend Crop System Plants

September 25, 2014

The public comment period on the draft environmental impact statement for cotton and soybean plants for Monsanto’s Roundup Ready Xtend Crop System will remain open through October 10.

Cotton Production

New Cotton Webcasts Focus on Using Yield Monitor Data for Precision Planning

September 10, 2014

Two new webcasts to help growers successfully capture and use data from yield monitors have been added to the Focus on Cotton online webcast resource, developed by Cotton Incorporated and the Plant Management Network.

Marketing

First Class Selected for Cotton Research and Promotion Program Hall of Fame

September 8, 2014

Five honorees have been elected to the first class of Cotton Incorporated’s newly-established Cotton Research and Promotion Program Hall of Fame.

Crop Inputs

FMC to Acquire Cheminova

September 8, 2014

Auriga Industries has agreed to sell its wholly-owned subsidiary Cheminova to FMC Corporation.

Crop Inputs

Bayer CropScience Opens New Cotton Research Greenhouse in Memphis

September 4, 2014

Bayer CropScience has opened its newest cotton research facility – a $17 million, 76,000-square foot state-of-the-art greenhouse and headhouse addition to its existing site at Agricenter International in Memphis, TN.

Latest News

Marketing

CCI Tour to Showcase U.S. Yarn and Fabrics to Uniform Manufacturers

September 23, 2014

Apparel manufacturers from eight countries will get a good look at U.S. cotton yarn and fabric production during Cotton Council International’s 2014 COTTON USA Western Hemisphere Uniform Manufacturers Tour.

Marketing

Research Shows Polyester Athletic Wear Has an Odor Problem

September 16, 2014

When folks in the cotton industry say polyester stinks, they now have the research to back the statement up.

Marketing

Cotton LEADS Program Now Counts More Than 200 Partner Companies

July 24, 2014

More than 200 partner companies have now joined the Cotton LEADS program since its launch in October 2013.

Marketing

Alabama Voters Allow Cotton Growers to Determine Status of State Checkoff Fee

July 16, 2014

Based on the results of Alabama’s July 15 primary election, the state’s cotton growers now have the opportunity to determine if their current voluntary cotton checkoff fees for marketing and research should become mandatory.

Marketing

Automatic or Not? Alabama Voters to Determine Status of State Cotton Checkoff Fees.

July 9, 2014

On July 15, Alabama voters will have a say in determining if the state’s voluntary cotton checkoff program should become automatic rather than voluntary.

International

CCI Urges India Consumers to “Check the Label” Bollywood-Style

July 9, 2014

To promote cotton usage in India, Cotton Council International is urging consumers to “Check the Label” in a new Bollywood-style video campaign.

Marketing

Mid-South Cotton Producers to See San Joaquin Valley Agriculture

July 6, 2014

Thirteen Mid-South cotton producers will observe cotton and other agricultural operations in California’s San Joaquin Valley the week of July 13 as part of the National Cotton Council’s 2014 Producer Information Exchange Program.

International

CCI Promotes Textile Industry Dialogue during Events in China and Turkey

June 30, 2014

Cotton Council International recently completed programs in China and Turkey designed to increase dialogue between COTTON USA and the countries’ textile industries and buyers.

Marketing

Cotton Board Confirms $80 Million for Cotton Research and Promotion

June 13, 2014

The Cotton Board’s Executive Committee has confirmed $80 million for funding of the 2015 Research and Promotion Program.

Marketing

USDA Seeking Nominations for The Cotton Board

June 13, 2014

USDA is seeking nominations for candidates to serve on The Cotton Board.

Marketing

When Is A Blue Jean Not A Blue Jean?

May 19, 2014

The recent influx of man-made fibers into blue jeans is not a good fit for many consumers, and could affect the care, wear and expected five-year longevity of their beloved blue jeans.

International

Supima Honored for Premium Fiber Branding by AAFA

May 7, 2014

The American Apparel and Footwear Association has awarded Supima the American Image Award for Premium Fiber Branding.

International

Cotton Council International Launches New COTTON USA Identity

May 1, 2014

Cotton Council International is revitalizing and re-launching its 25-year old flagship brand, COTTON USA.

Crop Inputs

Deltapine Supports Agri-Business Education with Proceeds from “Heroes” Song

April 30, 2014

Deltapine has donated proceeds from the iTunes sales of “Where Heroes Are Made” – a song written and produced as a tribute to America’s cotton producers – as a scholarship to the Agri-Business Educational Foundation.

Cotton Production

New Webcast, Search Tool Added to Focus on Cotton Website

April 30, 2014

A new webcast focusing on cotton nutrition and a one-stop search tool that targets Extension cotton information from 17 states have been added to the Focus on Cotton webpage.