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Fulfilling Our Mission

As my staff and I began planning our 2007 research and promotion efforts, we narrowed down six major objectives that we felt, when achieved, would most directly fulfill our stated mission of increasing the demand for and improving the profitability of cotton. Extensive and well thought-out plans accompany each of the following goals now being implemented on behalf of cotton.

The six goals are:

  1. improve farm profitability through agricultural research;
  2. develop programs to differentiate U.S. cotton in the world market;
  3. meet the challenges facing cotton by other fibers in some of our key markets;
  4. enhance the company’s global presence as a voice for cotton;
  5. continue our connection with the U.S. consumer with positive messages about cotton;
  6. greatly enhance our environmental (sustainability) research and communications to both consumers and the industry.

One area where I feel cotton has great opportunity against synthetics is in the development and implementation of new technologies for performance athletic apparel. New performance finishing processes created by our textile chemists not only improve cotton’s performance, but also exceed the performance of the competition. I look forward to sharing our accomplishments in this and other areas with you in the near future.

Captions (2):

Trading cotton futures in the trading pit at the New York Cotton Exchange.

Robin Merlo, Cotton Incorporated, and Karin Malstrom, CCI, China, accepting the PR award for promotion activity of the year.

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Promotion Stories
Promotion

Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.

Promotion

Key Global Customers to See “The Cotton the World Trusts”

September 15, 2017

Textile manufacturing executives from 15 countries will visit the U.S. Cotton Belt September 25-29 for the 40th COTTON USA Orientation Tour sponsored by Cotton Council International.

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Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

September 7, 2017

Cotton Incorporated and Bloomingdale’s have teamed to launch the first 60-second, shoppable fashion show for cotton apparel.

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Cotton Board Ups Funding for Cottonseed Marketing

August 24, 2017

An additional $100,000 is being devoted to increasing demand for cottonseed in the dairy feeding industry.

Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

white ripe cotton field ready for harvest
Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

Around The Gin
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Seven New Varieties in Deltapine Class of 18

December 11, 2017

Seven new varieties – including five Bollgard 3 XtendFlex offerings – join the Deltapine product lineup as the Class of 18.

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Special Roundup Ready PLUS Incentives for Arkansas

December 7, 2017

Monsanto is offering a special Roundup Ready PLUS Crop Management Solutions platform in Arkansas for 2018 for growers planting XtendFlex cotton and Roundup Ready 2 Xtend soybean varieties.

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Monsanto Sets 2018 Crop Protection Incentives

December 5, 2017

Monsanto will provide multiple tools, resources and products to help cotton and soybean growers maximize weed control in 2018.

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Praxidyn’s Mixmate Named a 2018 AE50 Award Winner

November 27, 2017

The American Society of Agricultural and Biological Engineers has recognized Praxidyn's Mixmate portable ag chemical blending and recordkeeping system with a 2018 AE50 award.

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Bayer Looking for FiberMax One Ton Club Growers for 2017

November 16, 2017

Cotton growers who produce an average of 2,000 lb/A on 20 or more acres planted to FiberMax varieties in 2017 are eligible to be part of the 13th annual FiberMax One Ton Club.

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Monsanto Delays NemaStrike for Additional Review

November 2, 2017

After finding cases of skin irritation, Monsanto is pulling its nematode seed treatment NemaStrike for further product review.

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Intrepid Trio: Naturally Balanced Nutrition in Every Granule

November 1, 2017

Intrepid Trio contains three essential nutrients for cotton plants.

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Save Time, Increase Efficiencies with Mixmate

November 1, 2017

Mixmate from Praxidyn is a precision chemical mixing system for small farms to large enterprises.

Latest News
Promotion

Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.

Promotion

Walmart Joins Cotton LEADS Program

November 30, 2017

Walmart is the newest member of the Cotton LEADS program.

Promotion

Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.

Promotion

Key Global Customers to See “The Cotton the World Trusts”

September 15, 2017

Textile manufacturing executives from 15 countries will visit the U.S. Cotton Belt September 25-29 for the 40th COTTON USA Orientation Tour sponsored by Cotton Council International.

Promotion

Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

September 7, 2017

Cotton Incorporated and Bloomingdale’s have teamed to launch the first 60-second, shoppable fashion show for cotton apparel.

Promotion

Cotton Board Ups Funding for Cottonseed Marketing

August 24, 2017

An additional $100,000 is being devoted to increasing demand for cottonseed in the dairy feeding industry.

Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

Promotion

Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.

Promotion

USDA Seeks Cotton Board Nominees

June 15, 2017

USDA is seeking nominations for candidates to fill 13 member and 13 alternate positions on the Cotton Board.

Promotion

Analysis Shows Value of Cotton Research & Promotion Program

June 7, 2017

A recent analysis of the Cotton Research & Promotion Program has shown that the Program provides strong, positive returns to cotton producers and importers.

Promotion

Wrangler Launches Pilot Program for Sustainable U.S. Cotton Supply

May 26, 2017

Wrangler is partnering with a family of Alabama cotton growers on a pilot program to help U.S. cotton farmers achieve greater sustainable growing practices.

Promotion

COTTON USA Hosts Trade Mission from Bangladesh

April 24, 2017

Textile executives from 12 Bangladeshi companies will travel the U.S. Cotton Belt in early May to get a closer look why U.S. cotton is the world’s preferred fiber.

Promotion

Cotton Inc. Launches New Consumer Ad Campaign

April 24, 2017

Cotton Incorporated’s Consumer Marketing Division has launched a new consumer-directed advertising campaign titled "Leave Comfort to Clothes."