Fulfilling Our Mission

As my staff and I began planning our 2007 research and promotion efforts, we narrowed down six major objectives that we felt, when achieved, would most directly fulfill our stated mission of increasing the demand for and improving the profitability of cotton. Extensive and well thought-out plans accompany each of the following goals now being implemented on behalf of cotton.

Cotton Incorporated, CCI Win Top PR Award
Cotton Incorporated and their international promotion partnering organization Cotton Council International recently won top honors at the 2007 Asia Pacific PR Awards ceremony in Hong Kong for the “COTTON — BEYOND YOUR IMAGINATION” initiative.
The public relations initiative was designed to convey the benefits of cotton while building demand for cotton among Chinese consumers. “We are very proud and pleased this program has been so successful at strengthening demand for cotton in this region,” says J. Berrye Worsham, president & CEO, Cotton Incorporated. “Our association with Cotton Council International strengthens our international platform for implementing consumer-directed promotions abroad, and this award sustains the effectiveness and importance of this partnership.”
The multi-faceted PR campaign incorporated a tailor-made e-newsletter called E-Cotton, as well as a dedicated Chinese-language website that experienced a 299% increase in traffic from ’06 to ’07. Cotton Council International is the export promotion arm of the National Cotton Council of America.

The six goals are:

  1. improve farm profitability through agricultural research;
  2. develop programs to differentiate U.S. cotton in the world market;
  3. meet the challenges facing cotton by other fibers in some of our key markets;
  4. enhance the company’s global presence as a voice for cotton;
  5. continue our connection with the U.S. consumer with positive messages about cotton;
  6. greatly enhance our environmental (sustainability) research and communications to both consumers and the industry.

One area where I feel cotton has great opportunity against synthetics is in the development and implementation of new technologies for performance athletic apparel. New performance finishing processes created by our textile chemists not only improve cotton’s performance, but also exceed the performance of the competition. I look forward to sharing our accomplishments in this and other areas with you in the near future.

Captions (2):

Trading cotton futures in the trading pit at the New York Cotton Exchange.

Robin Merlo, Cotton Incorporated, and Karin Malstrom, CCI, China, accepting the PR award for promotion activity of the year.

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Promotion Stories
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Sourcing USA Summit Strengthens Global Partnerships

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The recent COTTON USA Sourcing USA Summit brought representatives from global sourcing companies together with the U.S. cotton industry to discuss the advantages of U.S.-grown cotton.

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CCI Tour to Showcase U.S. Yarn and Fabrics to Uniform Manufacturers

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USDA Deregulates Dicamba-Tolerant Technologies for Cotton and Soybeans

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New FiberMax and Stoneville Varieties for 2015 Feature GLT Technology

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Monsanto and FMC Renew and Broaden Crop Protection Agreement

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NORAC Hybrid Mode Receives U.S. and European Patent Approval

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New Cotton Board Appointments Announced

January 9, 2015

Agriculture Secretary Tom Vilsack has appointed 12 members and 12 alternate members to serve three-year terms on the Cotton Board.

Promotion

Sourcing USA Summit Strengthens Global Partnerships

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The recent COTTON USA Sourcing USA Summit brought representatives from global sourcing companies together with the U.S. cotton industry to discuss the advantages of U.S.-grown cotton.

News

Texas Tech Program Wins Cotton Inc. Grant

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Students in Texas Tech’s Retail Management program will get an in-depth look at cotton in their curriculum, thanks to an educational grant from Cotton Incorporated.

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Marketing

CCI Tour to Showcase U.S. Yarn and Fabrics to Uniform Manufacturers

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Apparel manufacturers from eight countries will get a good look at U.S. cotton yarn and fabric production during Cotton Council International’s 2014 COTTON USA Western Hemisphere Uniform Manufacturers Tour.

Marketing

Research Shows Polyester Athletic Wear Has an Odor Problem

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When folks in the cotton industry say polyester stinks, they now have the research to back the statement up.

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Cotton LEADS Program Now Counts More Than 200 Partner Companies

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More than 200 partner companies have now joined the Cotton LEADS program since its launch in October 2013.

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Alabama Voters Allow Cotton Growers to Determine Status of State Checkoff Fee

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Based on the results of Alabama’s July 15 primary election, the state’s cotton growers now have the opportunity to determine if their current voluntary cotton checkoff fees for marketing and research should become mandatory.

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Automatic or Not? Alabama Voters to Determine Status of State Cotton Checkoff Fees.

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CCI Urges India Consumers to “Check the Label” Bollywood-Style

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