Fulfilling Our Mission

As my staff and I began planning our 2007 research and promotion efforts, we narrowed down six major objectives that we felt, when achieved, would most directly fulfill our stated mission of increasing the demand for and improving the profitability of cotton. Extensive and well thought-out plans accompany each of the following goals now being implemented on behalf of cotton.

The six goals are:

  1. improve farm profitability through agricultural research;
  2. develop programs to differentiate U.S. cotton in the world market;
  3. meet the challenges facing cotton by other fibers in some of our key markets;
  4. enhance the company’s global presence as a voice for cotton;
  5. continue our connection with the U.S. consumer with positive messages about cotton;
  6. greatly enhance our environmental (sustainability) research and communications to both consumers and the industry.

One area where I feel cotton has great opportunity against synthetics is in the development and implementation of new technologies for performance athletic apparel. New performance finishing processes created by our textile chemists not only improve cotton’s performance, but also exceed the performance of the competition. I look forward to sharing our accomplishments in this and other areas with you in the near future.

Captions (2):

Trading cotton futures in the trading pit at the New York Cotton Exchange.

Robin Merlo, Cotton Incorporated, and Karin Malstrom, CCI, China, accepting the PR award for promotion activity of the year.

Leave a Reply

Promotion Stories
Promotion

2016: The Year in International Marketing

December 21, 2016

CCI continues vital international promotion activities for U.S. cotton.

Promotion

Cotton Explores “Athleisurewear” Market

November 14, 2016

A recent article in the Lubbock Avalanche-Journal reviewed the moves that Cotton Incorporated is making to grow cotton’s share in the “athleisurewear” market.

Promotion

Cotton Board Announces Cotton Calendar Photo Contest

September 19, 2016

The Cotton Board is looking for a top cotton photo to feature in their 2017 Industry Calendar. But act quickly. The contest ends October 5.

Promotion

The Cotton Board Recommends 2017 Funding for Cotton Inc. Programs

August 29, 2016

During its recent annual meeting, The Cotton Board voted to recommend Cotton Incorporated’s 2017 budget of $70 million and elected new officers for the 2016/2017 program year.

Promotion

Cotton Inc Debunks Food Babe Cotton Claims

May 31, 2016

Cotton Incorporated recently took on the Food Babe to debunk her unfounded statements about cotton and cottonseed. Forbes magazine applauded those efforts.

Promotion

Building Demand Bale by Bale

April 13, 2016

New technologies and innovations developed for cotton are helping grow usage for the fiber, strategically and methodically.

Promotion

Cotton Incorporated Responds to Sustainability Report

April 11, 2016

Cotton Incorporated has responded to a report pitting sustainable cotton production against conventional cotton, providing facts to fill gaps in the document.

Around The Gin
Product News

Enlist Duo Herbicide Registered for Use on Enlist Cotton

January 13, 2017

The U.S. EPA has registered Enlist Duo herbicide for use on Enlist cotton varieties, beginning in 2017.

Product News

Data Show Yield Gains from Indigo Cotton in 2016

January 9, 2017

Data collected from 2016 trials show that Indigo Cotton – a seed treatment based on naturally occurring, in-plant microbes to help increase water use efficiency – led to yield improvements on testing acres, including an 11% average yield increase in West Texas.

Product News

FiberMax and Stoneville Release New Varieties for 2017

January 9, 2017

Cotton growers searching to match the right variety the right field now have two new FiberMax varieties and two new Stoneville varieties to consider for 2017.

Product News

PhytoGen Rolls Out Seven New Enlist Varieties for 2017

January 5, 2017

PhytoGen is releasing seven new cotton varieties with the Enlist cotton trait and WideStrike 3 Insect Protection for the 2017 growing season.

Product News

Do You Qualify for the Stoneville Legacy Club?

January 3, 2017

Signup is now open for the new Stoneville Legacy Club, celebrating both the rich history of Stoneville and the generational wisdom of the growers who make 3-plus bales.

Product News

FiberMax Celebrates Growers Who Maximize Dryland Production

December 30, 2016

The new FiberMax Maximizer Club celebrates growers who produce great dryland cotton yields, and signup for the club is now open.

Product News

EPA Registers Engenia Herbicide from BASF

December 21, 2016

The EPA has registered Engenia herbicide for control of more than 200 broadleaf weeds, including glyphosate-resistant weeds, in dicamba-tolerant cotton and soybeans.

Product News

Growers Impressed with First PhytoGen WideStrike 3 Enlist Variety

December 19, 2016

The first growers to plant PhytoGen brand PHY 490 W3FE say the germplasm and technology combination helped them work smarter and increase cotton production.

Latest News
Promotion

2016: The Year in International Marketing

December 21, 2016

CCI continues vital international promotion activities for U.S. cotton.

Promotion

2016: The Year in Domestic Marketing

December 16, 2016

Celebrating fifty years of Cotton Research and Promotion during 2016.

Promotion

Cotton Explores “Athleisurewear” Market

November 14, 2016

A recent article in the Lubbock Avalanche-Journal reviewed the moves that Cotton Incorporated is making to grow cotton’s share in the “athleisurewear” market.

Promotion

CCI Touts Quality, Innovation during 2016 Sourcing USA Summit

November 11, 2016

Some 415 delegates from 31 counties gathered for Cotton Council International’s ninth biennial Sourcing USA Summit in early November.

Promotion

Cotton Board Announces Cotton Calendar Photo Contest

September 19, 2016

The Cotton Board is looking for a top cotton photo to feature in their 2017 Industry Calendar. But act quickly. The contest ends October 5.

Promotion

The Cotton Board Recommends 2017 Funding for Cotton Inc. Programs

August 29, 2016

During its recent annual meeting, The Cotton Board voted to recommend Cotton Incorporated’s 2017 budget of $70 million and elected new officers for the 2016/2017 program year.

Promotion

Cotton Inc Debunks Food Babe Cotton Claims

May 31, 2016

Cotton Incorporated recently took on the Food Babe to debunk her unfounded statements about cotton and cottonseed. Forbes magazine applauded those efforts.

Promotion

Building Demand Bale by Bale

April 13, 2016

New technologies and innovations developed for cotton are helping grow usage for the fiber, strategically and methodically.

Promotion

Cotton Incorporated Responds to Sustainability Report

April 11, 2016

Cotton Incorporated has responded to a report pitting sustainable cotton production against conventional cotton, providing facts to fill gaps in the document.

Promotion

Tour Seeks To Boost Korean Mills’ Desire for U.S. Cotton

April 11, 2016

Textile executives from 10 Korean companies are touring the Cotton Belt to observe U.S. cotton production, processing and marketing as part of the COTTON USA Korean Special Trade Mission.

Promotion

Mississippi Women’s Group Coordinates Large Denim Donation

March 15, 2016

The Mississippi Farm Bureau Federation Women’s Leadership Committee recently collected over 2,000 pairs of jeans for the Blue Jeans Go Green denim recycling program.

Promotion

Watte Elected Cotton Incorporated Chairman

February 16, 2016

Mark Watte, a Tulare, CA, cotton producer, is the new chairman of Cotton Incorporated.

Promotion

Lucas to Head Cotton Council International for 2016

February 8, 2016

Keith Lucas, a cooperative official from Garner, NC, will serve as president of Cotton Council International for 2016.

Promotion

Georgia Cotton Growers to Vote on State Market Assessment

January 28, 2016

Over the next six weeks, Georgia cotton growers will have the opportunity to vote on renewing the $1 bale assessment that funds the Georgia Cotton Commission.

Promotion

Brandix Textiles First COTTON USA Licensee in Sri Lanka

January 6, 2016

Brandix Textiles Limited is the first COTTON USA licensee in Sri Lanka, a developing market for U.S. cotton exports.