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Fulfilling Our Mission

As my staff and I began planning our 2007 research and promotion efforts, we narrowed down six major objectives that we felt, when achieved, would most directly fulfill our stated mission of increasing the demand for and improving the profitability of cotton. Extensive and well thought-out plans accompany each of the following goals now being implemented on behalf of cotton.

The six goals are:

  1. improve farm profitability through agricultural research;
  2. develop programs to differentiate U.S. cotton in the world market;
  3. meet the challenges facing cotton by other fibers in some of our key markets;
  4. enhance the company’s global presence as a voice for cotton;
  5. continue our connection with the U.S. consumer with positive messages about cotton;
  6. greatly enhance our environmental (sustainability) research and communications to both consumers and the industry.

One area where I feel cotton has great opportunity against synthetics is in the development and implementation of new technologies for performance athletic apparel. New performance finishing processes created by our textile chemists not only improve cotton’s performance, but also exceed the performance of the competition. I look forward to sharing our accomplishments in this and other areas with you in the near future.

Captions (2):

Trading cotton futures in the trading pit at the New York Cotton Exchange.

Robin Merlo, Cotton Incorporated, and Karin Malstrom, CCI, China, accepting the PR award for promotion activity of the year.

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Promotion Stories
Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.

white ripe cotton field ready for harvest
Promotion

USDA Seeks Cotton Board Nominees

June 15, 2017

USDA is seeking nominations for candidates to fill 13 member and 13 alternate positions on the Cotton Board.

Promotion

Analysis Shows Value of Cotton Research & Promotion Program

June 7, 2017

A recent analysis of the Cotton Research & Promotion Program has shown that the Program provides strong, positive returns to cotton producers and importers.

Promotion

Wrangler Launches Pilot Program for Sustainable U.S. Cotton Supply

May 26, 2017

Wrangler is partnering with a family of Alabama cotton growers on a pilot program to help U.S. cotton farmers achieve greater sustainable growing practices.

Promotion

COTTON USA Hosts Trade Mission from Bangladesh

April 24, 2017

Textile executives from 12 Bangladeshi companies will travel the U.S. Cotton Belt in early May to get a closer look why U.S. cotton is the world’s preferred fiber.

Promotion

Cotton Inc. Launches New Consumer Ad Campaign

April 24, 2017

Cotton Incorporated’s Consumer Marketing Division has launched a new consumer-directed advertising campaign titled "Leave Comfort to Clothes."

Around The Gin
Product News

Maximizer Club Honors Top FiberMax Dryland Growers

August 17, 2017

The FiberMax Maximizer Club honored 121 growers who yielded at least 1,000 lb/A on dryland acres with FiberMax varieties in 2016.

Product News

Monsanto, Valent Expand Roundup Ready PLUS Partnership

August 7, 2017

Monsanto and Valent U.S.A. are expanding their crop protection partnership for the 2018 Roundup Ready PLUS Crop Management Solutions platform.

Product News

New Broadleaf Burndown Option Coming from Dow AgroSciences

July 31, 2017

A new burndown option for tough broadleaf weeds has shown excellent promise in trials across the Mid-South and Midwest.

Product News

Protect Cotton Potential from Weeds, Worms and Diseases

July 12, 2017

Southeast cotton producers say latest technologies from PhytoGen help protect yield and quality.

Product News

Monsanto “Troubled” by Arkansas Dicamba Decision

June 26, 2017

Monsanto has weighed in on the Arkansas Plant Board’s proposed ban of dicamba use in the state.

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Drexel Adds Two Regional Sales Reps

June 16, 2017

Kyle Herring and David Davis have joined Drexel Chemical Company as regional sales representatives.

Product News

Dow AgroSciences Launching Enlist Corn in 2018

June 16, 2017

Following the launch of Enlist cotton, Dow AgroSciences will make Enlist corn commercially available for 2018 after receiving Chinese import approvals.

Product News

Transform Earns Section 18 Exemptions for Cotton, Sorghum

May 4, 2017

Transform WG insecticide has received Section 18 emergency use exemptions for use in cotton and sorghum in select states for the 2017 production season.

Latest News
Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

Promotion

Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.

Promotion

USDA Seeks Cotton Board Nominees

June 15, 2017

USDA is seeking nominations for candidates to fill 13 member and 13 alternate positions on the Cotton Board.

Promotion

Analysis Shows Value of Cotton Research & Promotion Program

June 7, 2017

A recent analysis of the Cotton Research & Promotion Program has shown that the Program provides strong, positive returns to cotton producers and importers.

Promotion

Wrangler Launches Pilot Program for Sustainable U.S. Cotton Supply

May 26, 2017

Wrangler is partnering with a family of Alabama cotton growers on a pilot program to help U.S. cotton farmers achieve greater sustainable growing practices.

Promotion

COTTON USA Hosts Trade Mission from Bangladesh

April 24, 2017

Textile executives from 12 Bangladeshi companies will travel the U.S. Cotton Belt in early May to get a closer look why U.S. cotton is the world’s preferred fiber.

Promotion

Cotton Inc. Launches New Consumer Ad Campaign

April 24, 2017

Cotton Incorporated’s Consumer Marketing Division has launched a new consumer-directed advertising campaign titled "Leave Comfort to Clothes."

Promotion

Esteve to Lead Cotton Council International in 2017

February 11, 2017

Eduardo (Eddy) Esteve, a cotton merchant from Dallas, TX, will serve as president of Cotton Council International for 2017.

Promotion

2016: The Year in International Marketing

December 21, 2016

CCI continues vital international promotion activities for U.S. cotton.

Promotion

2016: The Year in Domestic Marketing

December 16, 2016

Celebrating fifty years of Cotton Research and Promotion during 2016.

Promotion

Cotton Explores “Athleisurewear” Market

November 14, 2016

A recent article in the Lubbock Avalanche-Journal reviewed the moves that Cotton Incorporated is making to grow cotton’s share in the “athleisurewear” market.

Promotion

CCI Touts Quality, Innovation during 2016 Sourcing USA Summit

November 11, 2016

Some 415 delegates from 31 counties gathered for Cotton Council International’s ninth biennial Sourcing USA Summit in early November.

Promotion

Cotton Board Announces Cotton Calendar Photo Contest

September 19, 2016

The Cotton Board is looking for a top cotton photo to feature in their 2017 Industry Calendar. But act quickly. The contest ends October 5.