Fulfilling Our Mission

As my staff and I began planning our 2007 research and promotion efforts, we narrowed down six major objectives that we felt, when achieved, would most directly fulfill our stated mission of increasing the demand for and improving the profitability of cotton. Extensive and well thought-out plans accompany each of the following goals now being implemented on behalf of cotton.

Cotton Incorporated, CCI Win Top PR Award
Cotton Incorporated and their international promotion partnering organization Cotton Council International recently won top honors at the 2007 Asia Pacific PR Awards ceremony in Hong Kong for the “COTTON — BEYOND YOUR IMAGINATION” initiative.
The public relations initiative was designed to convey the benefits of cotton while building demand for cotton among Chinese consumers. “We are very proud and pleased this program has been so successful at strengthening demand for cotton in this region,” says J. Berrye Worsham, president & CEO, Cotton Incorporated. “Our association with Cotton Council International strengthens our international platform for implementing consumer-directed promotions abroad, and this award sustains the effectiveness and importance of this partnership.”
The multi-faceted PR campaign incorporated a tailor-made e-newsletter called E-Cotton, as well as a dedicated Chinese-language website that experienced a 299% increase in traffic from ’06 to ’07. Cotton Council International is the export promotion arm of the National Cotton Council of America.

The six goals are:

  1. improve farm profitability through agricultural research;
  2. develop programs to differentiate U.S. cotton in the world market;
  3. meet the challenges facing cotton by other fibers in some of our key markets;
  4. enhance the company’s global presence as a voice for cotton;
  5. continue our connection with the U.S. consumer with positive messages about cotton;
  6. greatly enhance our environmental (sustainability) research and communications to both consumers and the industry.

One area where I feel cotton has great opportunity against synthetics is in the development and implementation of new technologies for performance athletic apparel. New performance finishing processes created by our textile chemists not only improve cotton’s performance, but also exceed the performance of the competition. I look forward to sharing our accomplishments in this and other areas with you in the near future.

Captions (2):

Trading cotton futures in the trading pit at the New York Cotton Exchange.

Robin Merlo, Cotton Incorporated, and Karin Malstrom, CCI, China, accepting the PR award for promotion activity of the year.

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Promotion Stories

Promotion

Sourcing USA Summit Strengthens Global Partnerships

November 21, 2014

The recent COTTON USA Sourcing USA Summit brought representatives from global sourcing companies together with the U.S. cotton industry to discuss the advantages of U.S.-grown cotton.

News

Texas Tech Program Wins Cotton Inc. Grant

November 3, 2014

Students in Texas Tech’s Retail Management program will get an in-depth look at cotton in their curriculum, thanks to an educational grant from Cotton Incorporated.

Marketing

CCI Tour to Showcase U.S. Yarn and Fabrics to Uniform Manufacturers

September 23, 2014

Apparel manufacturers from eight countries will get a good look at U.S. cotton yarn and fabric production during Cotton Council International’s 2014 COTTON USA Western Hemisphere Uniform Manufacturers Tour.

Marketing

Research Shows Polyester Athletic Wear Has an Odor Problem

September 16, 2014

When folks in the cotton industry say polyester stinks, they now have the research to back the statement up.

Marketing

Cotton Board Approves Funding for Cotton Incorporated, Elects New Officers

August 13, 2014

The Cotton Board voted to recommend Cotton Incorporated’s proposed 2015 budget of $80 million to the Secretary of Agriculture.

Marketing

Cotton LEADS Program Now Counts More Than 200 Partner Companies

July 24, 2014

More than 200 partner companies have now joined the Cotton LEADS program since its launch in October 2013.

Marketing

Alabama Voters Allow Cotton Growers to Determine Status of State Checkoff Fee

July 16, 2014

Based on the results of Alabama’s July 15 primary election, the state’s cotton growers now have the opportunity to determine if their current voluntary cotton checkoff fees for marketing and research should become mandatory.

Around The Gin

Product News

Deltapine Announces Class of 15 Cotton Varieties

December 16, 2014

Deltapine has announced two new high-yielding cotton varieties for its Class of 15, with several potential varieties awaiting regulatory approvals of the Bollgard II XtendFlex technologies.

Precision Technology

NORAC Hybrid Mode Receives U.S. and European Patent Approval

December 8, 2014

NORAC Systems International Inc.’s Hybrid Mode in-crop spraying feature has received patent approval in the U.S. and Europe.

Product News

Americot Adds Another High Yielder for 2015

November 24, 2014

Americot rode to success on the performance of two top varieties in 2014. For 2015, the company is adding another workhorse variety to the stable.

Product News

CROPLAN a Brand to Watch for 2015

November 21, 2014

Growers familiar with CROPLAN corn and soybean varieties in the South may want to keep an eye on the company’s cotton program, too.

Product News

Deltapine Focused on Raising the Yield Bar in 2015

November 17, 2014

No brand of cotton seed was planted on more acres in 2014 than Deltapine. So it stands to reason that the company’s variety researchers are preparing to introduce monumental changes to their seed lineup in 2015.

Product News

Growth Continues for Dyna-Gro and All-Tex

November 13, 2014

Crop Production Services has put a two brand approach in place for its Dyna-Gro and All-Tex brands of cotton. And their varieties are getting stronger each year.

Product News

PhytoGen Gaining Foothold in West Texas Market

November 12, 2014

In a year that saw PhytoGen introduce several new varieties to the Cotton Belt, an old standard once again stole the headlines as the company looks to gain more of the Southwest market.

Product News

Monsanto, Sumitomo and Valent Extend Crop Protection Partnership

November 10, 2014

Monsanto, Sumitomo Chemical and Valent U.S.A. have agreed to extend their strategic partnership in Monsanto’s Roundup Ready PLUS Crop Management Solutions platform for U.S. cotton and soybeans.

Latest News

Promotion

Sourcing USA Summit Strengthens Global Partnerships

November 21, 2014

The recent COTTON USA Sourcing USA Summit brought representatives from global sourcing companies together with the U.S. cotton industry to discuss the advantages of U.S.-grown cotton.

News

Texas Tech Program Wins Cotton Inc. Grant

November 3, 2014

Students in Texas Tech’s Retail Management program will get an in-depth look at cotton in their curriculum, thanks to an educational grant from Cotton Incorporated.

News

Cotton’s 24 Hour Runway Show Returns for Third Year

October 23, 2014

Cotton Incorporated will again host Cotton’s 24 Hour Runway Show – a fashion marathon featuring a different cotton look every minute – in early November.

Marketing

CCI Tour to Showcase U.S. Yarn and Fabrics to Uniform Manufacturers

September 23, 2014

Apparel manufacturers from eight countries will get a good look at U.S. cotton yarn and fabric production during Cotton Council International’s 2014 COTTON USA Western Hemisphere Uniform Manufacturers Tour.

Marketing

Research Shows Polyester Athletic Wear Has an Odor Problem

September 16, 2014

When folks in the cotton industry say polyester stinks, they now have the research to back the statement up.

Marketing

Cotton LEADS Program Now Counts More Than 200 Partner Companies

July 24, 2014

More than 200 partner companies have now joined the Cotton LEADS program since its launch in October 2013.

Marketing

Alabama Voters Allow Cotton Growers to Determine Status of State Checkoff Fee

July 16, 2014

Based on the results of Alabama’s July 15 primary election, the state’s cotton growers now have the opportunity to determine if their current voluntary cotton checkoff fees for marketing and research should become mandatory.

Marketing

Automatic or Not? Alabama Voters to Determine Status of State Cotton Checkoff Fees.

July 9, 2014

On July 15, Alabama voters will have a say in determining if the state’s voluntary cotton checkoff program should become automatic rather than voluntary.

International

CCI Urges India Consumers to “Check the Label” Bollywood-Style

July 9, 2014

To promote cotton usage in India, Cotton Council International is urging consumers to “Check the Label” in a new Bollywood-style video campaign.

Marketing

Mid-South Cotton Producers to See San Joaquin Valley Agriculture

July 6, 2014

Thirteen Mid-South cotton producers will observe cotton and other agricultural operations in California’s San Joaquin Valley the week of July 13 as part of the National Cotton Council’s 2014 Producer Information Exchange Program.

International

CCI Promotes Textile Industry Dialogue during Events in China and Turkey

June 30, 2014

Cotton Council International recently completed programs in China and Turkey designed to increase dialogue between COTTON USA and the countries’ textile industries and buyers.

Marketing

Cotton Board Confirms $80 Million for Cotton Research and Promotion

June 13, 2014

The Cotton Board’s Executive Committee has confirmed $80 million for funding of the 2015 Research and Promotion Program.

Marketing

USDA Seeking Nominations for The Cotton Board

June 13, 2014

USDA is seeking nominations for candidates to serve on The Cotton Board.

Marketing

When Is A Blue Jean Not A Blue Jean?

May 19, 2014

The recent influx of man-made fibers into blue jeans is not a good fit for many consumers, and could affect the care, wear and expected five-year longevity of their beloved blue jeans.

International

Supima Honored for Premium Fiber Branding by AAFA

May 7, 2014

The American Apparel and Footwear Association has awarded Supima the American Image Award for Premium Fiber Branding.