Indian Brands and Retailers Licensed to Use Seal of Cotton Trademark

Brands and retailers in India can now become licensed to use the Seal of Cotton trademark to draw attention to their quality 100 percent cotton apparel and home furnishings. The Seal has been an international symbol of the finest quality cotton apparel and textile products since Cotton Incorporated unveiled it nearly 40 years ago.

“The Seal of Cotton Trustmark will serve as an identifier of quality 100 percent cotton products, giving consumers confidence in the fiber content of their textile purchases,” said Agnieszka Fijol, Senior Manager South Asia, Cotton Council International (CCI). “The idea of tying-up with brands to display the Seal on qualified products stems from in-depth consumer research in which respondents indicated that it is important to them to know the fiber content of their clothing.”

Fijol added that the Seal of Cotton has been in use as a promotional vehicle for several years in India, as CCI has been conducting generic marketing and promotional activities in India to increase consumer awareness and preference for cotton products. As a result, awareness of the Seal amongst Indian consumers has more than quadrupled from 2001 to 2009, increasing from 6 percent to 27 percent over that time period.