facebook_pixel

Meeting The Objectives

Entering the 2007 season, Cotton Incorporated had six major objectives, said J. Berrye Worsham, President and CEO.

  1. Improve farm profitability through research,
  2. Develop programs to differentiate U.S. cotton in the world market,
  3. Meet the challenges facing cotton by other fibers in key markets,
  4. Enhance Cotton Incorporated’s global presence as a voice for cotton,
  5. Continue Cotton Incorporated’s connection with the U.S. consumer with positive messages,
  6. And enhance environmental/sustainability research and communications to both consumers and the industry.

“The 2007 activities that went with each of these six objectives could literally take up hours in discussions – which is what we just completed a few weeks ago at Cotton Incorporated’s annual meeting,” said Worsham.

“We have developed and or implemented new technologies for denim – cotton’s largest market – as well as in performance apparel – a market cotton has lost to synthetic fibers,” Worsham said. “We are excited about new processes developed at Cotton Incorporated that greatly improve cotton’s ability to wick away moisture like the ‘Dry-Fit’ products that use synthetic fibers.”

Worsham said Cotton Incorporated is in confidential trials with a major sportswear brand to become more competitive in that ever-growing market.

“In denim, we can now make 100% cotton denim products that stretch, and 100% cotton water-resistant denim,” he added.

Sustainability

“Sustainability was a major focus for Cotton Incorporated,” Worsham said. “When I speak of sustainability, I am referring to environmental issues. Sustainability can either be an opportunity, or a competitive disadvantage to U.S. cotton, depending on how we deal with it.”

Opportunities in China

“There are hundreds of millions of children and adults that are coming out of poverty and they will demand better food, better textiles, more garments. There’s a huge opportunity to supply that with cotton. Cotton is the fiber we want them to wear; cotton is the fiber they want to wear. Most of the children in this picture are wearing cotton. This is a very long-term opportunity.” – Dr. Kater Hake

Worsham said the problem with sustainability continues to be the considerable amount of misinformation related to cotton. “Our objective is to be straight forward,” he explained. “We want to continue to research, develop data and communicate cotton’s improvements – and U.S. cotton in particular – in sustainability to both consumers and to industry.

“If the day comes when eco-issues are important in the consumer buying process for apparel and home textiles, we want cotton positioned as the ‘eco-choice’ for consumers. And we want cotton as the gold standard for sustainable production.

Captions:

J. Berrye Worsham

Dr. Kater Hake

Leave a Reply

Promotion Stories
Promotion

USDA Announces New Cotton Board Appointments

February 12, 2018

Agriculture Secretary Sonny Perdue has appointed 13 members, 13 alternate members and one advisor to serve three-year terms on The Cotton Board.

Promotion

CottonWorks Provides Updated Resource for Textile Professionals

January 24, 2018

CottonWorks – a newly redesigned website managed by Cotton Incorporated – offers a broad array of information, assistance and leading-edge information to textile professionals.

Promotion

L.L. Bean Ties Sustainability Efforts to Cotton LEADS

January 8, 2018

L.L. Bean has signed on as the newest partner of the Cotton LEADS program.

Promotion

Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.

Promotion

Walmart Joins Cotton LEADS Program

November 30, 2017

Walmart is the newest member of the Cotton LEADS program.

Promotion

Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.

Promotion

Key Global Customers to See “The Cotton the World Trusts”

September 15, 2017

Textile manufacturing executives from 15 countries will visit the U.S. Cotton Belt September 25-29 for the 40th COTTON USA Orientation Tour sponsored by Cotton Council International.

Around The Gin
Product News

Bayer Shares the Risk with Cotton Farmers

January 26, 2018

Bayer offers replant, crop loss and yield protection to growers who plant FiberMax and Stoneville cotton seed.

Product News

Americot Adds New Sales Support in GA, KS and TX

January 23, 2018

Americot has expanded its sales support team in Georgia, Kansas and the Rolling Plains of Texas.

Product News

Indigo Offers Premium for Indigo Cotton Production

January 9, 2018

Indigo Ag has announced a new program that offers significant price premiums for U.S. cotton growers who contract to grow Indigo Cotton.

Product News

New Bayer Varieties Focus on High Yield, Adaptability

January 5, 2018

Bayer releases five new FiberMax and Stoneville varieties for introduction in 2018.

Product News

New PhytoGen TRiO Guards Cottonseed Investment

January 3, 2018

New PhytoGen TRiO seed treatment helps provide early season protection for young cottonseed from diseases, insects and nematodes.

Product News

Americot Adds Seven to Sales, Research Teams

December 20, 2017

Americot has added seven new sales and research associates to the company’s staff across the Cotton Belt.

Product News

Seven New Varieties in Deltapine Class of 18

December 11, 2017

Seven new varieties – including five Bollgard 3 XtendFlex offerings – join the Deltapine product lineup as the Class of 18.

Product News

Special Roundup Ready PLUS Incentives for Arkansas

December 7, 2017

Monsanto is offering a special Roundup Ready PLUS Crop Management Solutions platform in Arkansas for 2018 for growers planting XtendFlex cotton and Roundup Ready 2 Xtend soybean varieties.

Latest News
Promotion

USDA Announces New Cotton Board Appointments

February 12, 2018

Agriculture Secretary Sonny Perdue has appointed 13 members, 13 alternate members and one advisor to serve three-year terms on The Cotton Board.

Promotion

Schneider to Head Cotton Council International in 2018

February 10, 2018

Ted Schneider, a producer from Lake Providence, LA, will serve as president of Cotton Council International (CCI) for 2018.

Promotion

CottonWorks Provides Updated Resource for Textile Professionals

January 24, 2018

CottonWorks – a newly redesigned website managed by Cotton Incorporated – offers a broad array of information, assistance and leading-edge information to textile professionals.

Promotion

Cotton Groups Pledge Funding for CCI Activities

January 22, 2018

Ten U.S. cotton organizations have pledged industry contributions in 2018 to support the demand-building activities of Cotton Council International.

Promotion

L.L. Bean Ties Sustainability Efforts to Cotton LEADS

January 8, 2018

L.L. Bean has signed on as the newest partner of the Cotton LEADS program.

Promotion

Three Named to Cotton Research and Promotion Hall of Fame

December 6, 2017

Dr. Hal Lewis, Sykes Martin and Dr. Bill Lyle are the newest members of the Cotton Research and Promotion Program Hall of Fame.

Promotion

Walmart Joins Cotton LEADS Program

November 30, 2017

Walmart is the newest member of the Cotton LEADS program.

Promotion

Cotton Board Opens Contest for Calendar Photos

September 20, 2017

The Cotton Board is looking for photo entries for the organization’s 2018 Industry Calendar. There will be prizes.

Promotion

Key Global Customers to See “The Cotton the World Trusts”

September 15, 2017

Textile manufacturing executives from 15 countries will visit the U.S. Cotton Belt September 25-29 for the 40th COTTON USA Orientation Tour sponsored by Cotton Council International.

Promotion

Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

September 7, 2017

Cotton Incorporated and Bloomingdale’s have teamed to launch the first 60-second, shoppable fashion show for cotton apparel.

Promotion

Cotton Board Ups Funding for Cottonseed Marketing

August 24, 2017

An additional $100,000 is being devoted to increasing demand for cottonseed in the dairy feeding industry.

Promotion

Cotton Board Okays New CI Budget, Elects Officers

August 17, 2017

The Cotton Board recommended $74 million for cotton research and promotion in 2018 and elected George LaCour as its 2017/2018 chairman during the organization’s annual meeting.

Promotion

Cotton Board Adds New Regional Communication Managers

August 1, 2017

Christi Chadwell and Shelley Heinrich are The Cotton Board’s new Regional Communication Managers serving the Southwest.

Promotion

Wrangler Joins Field to Market Sustainability Efforts

June 30, 2017

Wrangler is the first apparel brand to join the sustainable agriculture alliance.

Promotion

Cotton LEADS Adds HUGO BOSS to Partner Ranks

June 29, 2017

Global fashion house HUGO BOSS is the newest member of the Cotton LEADS program.