Meeting The Objectives

Entering the 2007 season, Cotton Incorporated had six major objectives, said J. Berrye Worsham, President and CEO.

  1. Improve farm profitability through research,
  2. Develop programs to differentiate U.S. cotton in the world market,
  3. Meet the challenges facing cotton by other fibers in key markets,
  4. Enhance Cotton Incorporated’s global presence as a voice for cotton,
  5. Continue Cotton Incorporated’s connection with the U.S. consumer with positive messages,
  6. And enhance environmental/sustainability research and communications to both consumers and the industry.

“The 2007 activities that went with each of these six objectives could literally take up hours in discussions – which is what we just completed a few weeks ago at Cotton Incorporated’s annual meeting,” said Worsham.

“We have developed and or implemented new technologies for denim – cotton’s largest market – as well as in performance apparel – a market cotton has lost to synthetic fibers,” Worsham said. “We are excited about new processes developed at Cotton Incorporated that greatly improve cotton’s ability to wick away moisture like the ‘Dry-Fit’ products that use synthetic fibers.”

Worsham said Cotton Incorporated is in confidential trials with a major sportswear brand to become more competitive in that ever-growing market.

“In denim, we can now make 100% cotton denim products that stretch, and 100% cotton water-resistant denim,” he added.

Sustainability

“Sustainability was a major focus for Cotton Incorporated,” Worsham said. “When I speak of sustainability, I am referring to environmental issues. Sustainability can either be an opportunity, or a competitive disadvantage to U.S. cotton, depending on how we deal with it.”

Opportunities in China

“There are hundreds of millions of children and adults that are coming out of poverty and they will demand better food, better textiles, more garments. There’s a huge opportunity to supply that with cotton. Cotton is the fiber we want them to wear; cotton is the fiber they want to wear. Most of the children in this picture are wearing cotton. This is a very long-term opportunity.” – Dr. Kater Hake

Worsham said the problem with sustainability continues to be the considerable amount of misinformation related to cotton. “Our objective is to be straight forward,” he explained. “We want to continue to research, develop data and communicate cotton’s improvements – and U.S. cotton in particular – in sustainability to both consumers and to industry.

“If the day comes when eco-issues are important in the consumer buying process for apparel and home textiles, we want cotton positioned as the ‘eco-choice’ for consumers. And we want cotton as the gold standard for sustainable production.

Captions:

J. Berrye Worsham

Dr. Kater Hake

Leave a Reply

Promotion Stories
Promotion

Building Demand Bale by Bale

April 13, 2016

New technologies and innovations developed for cotton are helping grow usage for the fiber, strategically and methodically.

Promotion

Tour Seeks To Boost Korean Mills’ Desire for U.S. Cotton

April 11, 2016

Textile executives from 10 Korean companies are touring the Cotton Belt to observe U.S. cotton production, processing and marketing as part of the COTTON USA Korean Special Trade Mission.

Promotion

Watte Elected Cotton Incorporated Chairman

February 16, 2016

Mark Watte, a Tulare, CA, cotton producer, is the new chairman of Cotton Incorporated.

Promotion

Lucas to Head Cotton Council International for 2016

February 8, 2016

Keith Lucas, a cooperative official from Garner, NC, will serve as president of Cotton Council International for 2016.

Promotion

Georgia Cotton Growers to Vote on State Market Assessment

January 28, 2016

Over the next six weeks, Georgia cotton growers will have the opportunity to vote on renewing the $1 bale assessment that funds the Georgia Cotton Commission.

Promotion

Brandix Textiles First COTTON USA Licensee in Sri Lanka

January 6, 2016

Brandix Textiles Limited is the first COTTON USA licensee in Sri Lanka, a developing market for U.S. cotton exports.

Promotion

Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.

Around The Gin
Product News

Meister Media Worldwide Website Relaunches With New Resources

April 22, 2016

Meister Media Worldwide — publisher of Cotton Grower magazine – has relaunched its corporate website, highlighting information and services available from one of agriculture’s leading media companies.

Product News

ReinCloud Promises Remote Control

April 18, 2016

New software set to combine irrigation management and data collection – all in the palm of your hand.

Product News

Search Begins for Deltapine Class of 17

April 14, 2016

Deltapine’s NPE program is nine years old, and the search for the company’s Class of 17 cotton varieties is underway.

Product News

Texas Farmer First to Plant Enlist Cotton Variety

April 11, 2016

Dean Hansen of El Campo, TX, was the first cotton grower in North America to plant the first commercially-available cottonseed with the Enlist cotton trait.

Product News

New Options for Roundup Ready PLUS Program

March 25, 2016

The Roundup Ready PLUS Crop Management Solutions program for 2016 includes a new tool for weed management and new incentives for farmers looking to fight insect pests in corn.

Product News

Greenleaf Launches easyFlow Closed Transfer System

March 24, 2016

Greenleaf Technologies has launched the company’s new easyFlow closed transfer system for the North American market.

Product News

AgLogic Launches Aldicarb Product in Georgia

March 15, 2016

Growers in Georgia will be able to use a new aldicarb pesticide in 2016 for nematode and early season pest control.

Product News

Moss Joins Mid-South Team for Brake Herbicide

February 29, 2016

Ag sales veteran Larry Moss has joined SePRO Corporation as a technical specialist for Brake herbicide in the Mid-South.

Latest News
Promotion

Building Demand Bale by Bale

April 13, 2016

New technologies and innovations developed for cotton are helping grow usage for the fiber, strategically and methodically.

Promotion

Cotton Incorporated Responds to Sustainability Report

April 11, 2016

Cotton Incorporated has responded to a report pitting sustainable cotton production against conventional cotton, providing facts to fill gaps in the document.

Promotion

Tour Seeks To Boost Korean Mills’ Desire for U.S. Cotton

April 11, 2016

Textile executives from 10 Korean companies are touring the Cotton Belt to observe U.S. cotton production, processing and marketing as part of the COTTON USA Korean Special Trade Mission.

Promotion

Mississippi Women’s Group Coordinates Large Denim Donation

March 15, 2016

The Mississippi Farm Bureau Federation Women’s Leadership Committee recently collected over 2,000 pairs of jeans for the Blue Jeans Go Green denim recycling program.

Promotion

Watte Elected Cotton Incorporated Chairman

February 16, 2016

Mark Watte, a Tulare, CA, cotton producer, is the new chairman of Cotton Incorporated.

Promotion

Lucas to Head Cotton Council International for 2016

February 8, 2016

Keith Lucas, a cooperative official from Garner, NC, will serve as president of Cotton Council International for 2016.

Promotion

Georgia Cotton Growers to Vote on State Market Assessment

January 28, 2016

Over the next six weeks, Georgia cotton growers will have the opportunity to vote on renewing the $1 bale assessment that funds the Georgia Cotton Commission.

Promotion

Brandix Textiles First COTTON USA Licensee in Sri Lanka

January 6, 2016

Brandix Textiles Limited is the first COTTON USA licensee in Sri Lanka, a developing market for U.S. cotton exports.

Promotion

Better Cotton Initiative Launches Product Mark

September 29, 2015

The Better Cotton Initiative is launching a new on-product mark, which will allow BCI members to show their commitment to responsibly-sourced Better Cotton on the products they sell.

Promotion

Cotton Board Recommends $76 Million for 2016 Research and Promotion

August 14, 2015

The Cotton Board has voted to recommend $76 million to fund the cotton industry’s Research and Promotion Program for 2016.

Promotion

Blue Jeans Go Green Supports Habitat for Humanity Build-A-Thon

May 28, 2015

Cotton Incorporated’s Blue Jeans Go Green program turned 10,000 pairs of used blue jeans into UltraTouch Denim insulation for use in a Habitat For Humanity Build-A-Thon in New Orleans.

Promotion

Organizers Gearing Up for Celebrate Cotton Game at Texas Tech

May 12, 2015

It’s not uncommon for universities to recognize the importance of agriculture. It is uncommon, however, for one to go to great lengths to highlight the importance of a single crop.

Promotion

CCI to Host Pakistani Tour of U.S. Cotton Industry

April 30, 2015

Executives from 11 Pakistani textile companies will tour the U.S. Cotton Belt May 3-9 as part of the COTTON USA Pakistan Special Trade Mission.

Promotion

Cotton Incorporated Launches New Television Commercials

April 17, 2015

Cotton Incorporated’s newest advertising program hopes to remind consumers “Cotton. It’s Your Favorite for a Reason.”

International

COTTON USA Kicks Off New Global Advertising Campaign

April 10, 2015

COTTON USA is rolling out a new global advertising campaign – “I Love My Cotton” – to help inspire consumer demand and spread the benefits of U.S. cotton to markets throughout the world.