Companies Flex Regional Muscles
December 28, 2009 Deltapine remained the number one single brand in Upland cotton seed market share in 2009, despite a lower percentage of sales this year. The USDA’s Agricultural Marketing Service reported that Monsanto’s Deltapine lines had 39.32% of the market, down 2.1% from 2008.
Bayer CropScience’s FiberMax brand captured 34.5% of the U.S. market, while its Stoneville brand accounted for 11.5%. Bayer’s combined FiberMax and Stoneville market share was 46%, down a fraction of a percent from ‘08. In 2009, FiberMax increased market share by 2.4%; Stoneville dropped by 2.7%.
Dow’s PhytoGen brand had a 7.2% market share in 2009, up from 4.1% in ‘08.
Most of the balance was made up of Americot/NexGen (3.2%), All-Tex (1.4%) and Dyna-Gro (1.2%).
Both Deltapine’s and Stoneville’s drop in total market share came on the heels of severe acreage reductions in areas where both brands are most popular — the Southeast and Mid-South. Deltapine kept the lead in both areas, capturing 74.5% of the Southeast market and 41.8% in the Mid-South. Stoneville had an 8.4% share in the Southeast and 38.1% in the Mid-South.
PhytoGen varieties accounted for 11.6% of the Southeast market, up from 7.4% in 2008. In the Mid-South, PhytoGen varieties captured 15.8% of the market, up from 4.2% in 2008.
FiberMax continued to dominate the Southwest in 2009 with a 65% share
The highest market share for individual varieties in the U.S. were:
• Deltapine DP 555 BR, 15.98%.
• FiberMax FM 9058F, 9.38%.
• FiberMax FM 9063B2F, 8.77%
• PhytoGen PHY 375 WRF, 4.61%.
The highest market share for individual varieties by region were:
• Southeast — Deltapine DP 555 BR, 58.28%.
• Mid-South — PhytoGen PHY 375 WRF, 12.97%.
• Southwest — FiberMax FM 9058F, 18.3%.
• Far West — DP 164 B2RF, 21.64%.
On the following pages, we take a look ahead to what’s available in 2010.
GET THE NEWSLETTER TODAY!
