Help Us Help You
April 5, 2010 I’m reminded of the lesson from Advertising 101: The one about the greatest dog-food company in the world that failed miserably.
The company did everything right – analyzed the situation, correctly identified its market, brought in nutritionists to formulate the correct blend, packaged the product beautifully and had an explosive initial round of sales.
Then nothing.
A team of consultants was sent to the ends of the earth to collect reams of data from every demographic. They found that all of the efforts had hit the target dead center: The market had been correctly identified, the nutritionists had formulated the correct blend, the product was beautifully packaged.
So what went wrong? Well, it was pretty simple – the dogs didn’t like the taste and refused to eat it.
You made Cotton Grower the number-one cotton publication in the market. Now we’re asking you to tell us how we can become your number-one multi-media company.
Our data indicates that that 77 percent of you have broadband access and 88 percent work out of your homes. Seventy-seven percent of you access the internet every day, and 70 percent for at least a 30 minutes a day. Sixty-one percent of you have watched on-line video and the most popular topic is production techniques. Over 40 percent of you are interested in webinars, with the most popular topics being cotton prices and marketing. And 65 percent of you get three or more enewsletters.
From information like that, know how to package our multi-media capabilities. By participating in this short survey, you can tell us just what you want to see when you open the package.
Please give us your feedback by clicking here.
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