Dyna-Gro Maintaining Growth Through Specialized Products and Markets
December 2, 2024 From Cotton Grower’s Cottonseed Roundup (November 2024)
During 2024, Dyna-Gro cotton managed to hold its own in key geographies, while expanding some of its more specialized product lines and introducing some new options for some niche areas of the Southwest.
“We held our own market share wise in a pretty challenging year,” says Ty Fowler, Cotton Product manager for Dyna-Gro. “I feel like we’re honing in on where we need to be as far as our customer base, especially for the West Texas area.”
For the most part, notes Fowler, growers had better moisture going into planting season this year. The company did miss out in some areas that just never got adequate moisture and growers decided to go a different direction with their seed choices.
“But,” he says, “we were able to make up for some of that in other areas with growers who had good moisture and decided to try to go with a more premium product like Dyna-Gro’s Halo series of salt tolerant cotton varieties.”
According to Fowler, that decision paid off well for growers who had moisture in their fields and were willing to take a risk and pay a little bit more for premium seed like DG H929 B3XF. Many reported being able to visually pick out the salt tolerant variety in their area fields.
“We’re also seeing expanded adoption of DG 3402 B3XF in West Texas where growers have limited to very limited water for irrigation,” he adds. “It’s one of those varieties that’s going to be a consistent performer and has a great agronomic package for Verticillium wilt tolerance, bacterial blight resistance, and great fiber quality. It’s really our bell cow variety in the South Plains geography.”
Dyna-Gro is also creating a new variety niche with its Llano series of varieties targeted to the Llano Estacado area along the West Texas caprock. These B3XF varieties deliver extra-long staple fiber quality that will be scored on the USDA ELS scales, while providing the protection of the B3XF traits. The first variety – DG P224 B3XF – was introduced in limited quantities in 2024. A new ThryvOn variety – DG L442 B3TXF – joins the lineup in 2025.
“Growers will be able to use the trait technologies they know and deliver the ELS fiber quality that mills are looking for,” says Fowler.
Excellent supplies of all current Dyna-Gro B3XF varieties will be available in 2025, with limited quantities of DG L442 B3XF. The company is transitioning to the ThryvOn technology for most new varieties in 2025, with limited supplies of each available initially.
Fowler is excited about several new varieties for next season – DG 4434 B3TXF, a widely adapted mid to full maturity variety that ranked number one or number two in company testing; and DG 4529 B3TXF for the fuller season areas of West Texas. An XtendFlex only variety – DG 2475 XF – is also slated for the South Plains.
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