CCTA President Zhu Beina: Communication and Cooperation Are Keys to Growth
February 23, 2012 
As the world’s largest producer, consumer and importer of cotton, China is firmly entrenched as the primary driving force between the global cotton and textile industries. But regardless of its importance, no country is immune from the effects of market volatility, as even the largest link in the supply chain is dependent on the strength of the other stakeholders, both upstream and downstream.
In light of that fact, China Cotton Textile Association President Zhu Beina – recently confirmed as a Featured Speaker at the Cotton International 2012 Global Summit – emphasized the need for greater communication among all members of the cotton and textile value chains during a recent interview with Cotton International Group Publisher Eric Davis:
1) In 2011, we witnessed a year in the cotton industry like no other. As an industry, what did we learn?
Zhu Beina: We learned many lessons, in China and I believe for all of the global companies in the cotton business. Firstly, in my opinion, we learned that as an industry, we must communicate more and improve our communication methods. This is from the group all the way through the cotton chain. I know some farmers, textile companies and organizations were not in a good position near the end of 2011. It is troublesome to see this for our industry. Secondly, it is important for us as an industry to face such challenges, and not to blame each other, but work together, especially in the time of crisis.
2) How will cotton play a role in the 12th 5-year plan for China?
Zhu Beina: It will be very important and we have the strategy to become more prominent (strong) in the cotton market, from the farmer to the textile workers. Cotton is a very key element of the 12th 5-year plan, and we as an industry are ready for the challenges and opportunities.
3) The mill and spinning sector has become much more competitive globally, and now China also faces new challenges. How does CCTA approach these challenges?
Zhu Beina: For our mills, the challenges we face are increased costs, such as labor. But we are working toward better technology and machinery at the mill level in China, to increase efficiencies and increase production and a higher value end product, whether cotton yarn or finished product. I believe this will be a major area of focus for us in the years ahead: improve efficiency and improve product quality. I believe we can be successful with better technology and highly skilled, well trained labor force working together.
4) What are your feelings about the market in 2012?
Zhu Beina: It is very difficult to say, especially after what has happened in 2011. But we believe the market will settle as the year progresses, and we hope for a strong year for all of the people involved in cotton, in China, and around the world.
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