Market Analysis
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Endearing ‘Millennials’ to Cotton
Cotton Incorporated’s “The Fabric of Our Lives” television advertising campaign has successfully created an emotional bond between U.S. consumers and…
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Program Increases Demand, Profits
Back in the late 1960s, cotton producers recognized the need for a Research and Promotion Program. Since then, Cotton Incorporated…
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Managing Price Risk
Price risk has increased substantially for cotton industry participants since the U.S. market became mainly dependent on export demand. The…
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Beyond Your Imagination
An important program to convince Chinese consumers to make cotton the fabric of their lives is being implemented, in part,…
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In the face of cotton acreage reduction … What’s A Gin To Do?
With the drastic reduction in cotton acreage in 2007, all segments of the industry have been hit, and hit hard.…
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A World Without Cotton Incorporated?
“I don’t want to live in a world without Cotton Incorporated. In 1973 when I was 13 years old, my…
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Tracking Cotton Demand Can Be Complicated
While much of the market’s attention is focused on the sharp drop in 2007 U.S. cotton acreage and a widely…
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Acreage Down Slightly In 2008
Optimism was fleeting in 2007. The annual Cotton Grower Survey kicked off the 2007 season in January with growers telling…
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The Trickle-Down Effect
If U.S. growers don’t think the quality of their cotton matters, there is something they should consider. Yes, it is…
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Improving Your Risk Management and Pricing Strategies
Long-term cotton market forecasts are indicating stronger prices. While that optimism is needed and welcomed by many cotton growers across…