Promotion
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More than One Million Bales for BCI USA in 2017
More than one million bales of cotton were produced in 2017 by U.S. farms participating in the Better Cotton Initiative…
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Cotton Inc. Launches New Consumer Ad Campaign
A new advertising campaign from Cotton Incorporated reminds consumers that “Life Can Feel Uncomfortable – Your Clothes Shouldn’t.”
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Branding is Key Marketing Tool for U.S. Cotton
Brands mean trust, which sells products, and cotton is no exception.
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JCPenney Joins Cotton LEADS Program
JCPenney is demonstrating its commitment to sustainability by joining the Cotton LEADS program.
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Cotton Inc. Technologies at Play in Kids’ Clothing
Several well-known brands and retailers are offering new product lines featuring technologies developed by Cotton Incorporated.
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Optimistic Marketing – With a Dose of Caution
Prices are up. Demand is good. It’s the perfect time to keep an eye on details that could impact the…
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USDA Announces New Cotton Board Appointments
Agriculture Secretary Sonny Perdue has appointed 13 members, 13 alternate members and one advisor to serve three-year terms on The…
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Schneider to Head Cotton Council International in 2018
Ted Schneider, a producer from Lake Providence, LA, will serve as president of Cotton Council International (CCI) for 2018.
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Schniers Brothers are 2017 Marketers of the Year
2017 Marketers of the Year Doyle and Daryl Schniers rely on a variety of strategies – plus a little gut…
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CottonWorks Provides Updated Resource for Textile Professionals
CottonWorks – a newly redesigned website managed by Cotton Incorporated – offers a broad array of information, assistance and leading-edge…