More than 10,000 People Gather for CCI China Roadshow

Selected from Cotton Council International’s (CCI) “Naturally Color Your Life” mini-site, www.uscottonlife.com, 12 aspiring models participated in a fashion show in Chengdu, China, which was attended by more than 10,000 people. Competing to display the COTTON USA “Designer T-Shirt” series and other pieces from CCI licensees’ collections, four winners were selected by superstar Chen Xiang and four other judges. Twelve journalists attended the Roadshow.

As of May 11, media coverage has generated a total advertising value of $48,784 and a public relations value of $121,960. CCI’s “Naturally Color Your Life” mini-Website has drawn extensive attention from Chinese consumers since it was launched and as of May 10, has generated 501,038 page views with 291,009 unique visitors. About 748 participants have registered for the model campaign and 185 quilt designs have been created.

Advertisements of the campaign on www.Poco.cn (the Chinese Flickr) have been viewed 132.4 million times.