On the Beat

The cotton industry’s dedication to social, corporate and environmental responsibility continues to pick up steam with American Eagle Outfitters joining with Cotton Incorporated in a nationwide effort to continue its highly successful “Cotton. From Blue to Green” denim recycling program.

The partnership allows American Eagle customers to receive a 20% discount on purchases when they donate an old denim apparel item, according to Cotton Leader, which is published by the Cotton Board.

“The denim is then given a ‘new life’ by being converted into UltraTouch denim insulation,” says Andrea Samber, national spokesperson for the initiative.

The denim insulation is then provided to communities in need to assist with building efforts, often in areas affected by natural disasters. The recycling project will be expanded to 47 college campuses across the nation. Recycling containers, identical to the ones placed inside American Eagle retail stores, will be set up at central locations on campuses such as Cornell University, the University of Massachusetts, University of Central Florida, Texas State University and the University of California Los Angeles.

Since its inception, the “Cotton. From Blue to Green” program has recycled enough denim to create natural cotton fiber insulation for more than 1,300 homes.

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Students will once again have the opportunity to win cash donations for their FFA chapter or high school as Monsanto – on behalf of Deltapine cotton – and Plains Cotton Growers, Inc. partner to present the Deltapine Cotton Commercial Contest.

The contest will put a spotlight on the regional cotton industry and the numerous ways cotton is used. Contestants are asked to produce a video 80 to 85 seconds in length about the importance of cotton in their own community, and its numerous uses, from textile production to by-products that aid us daily. Students are also encouraged to visit local cotton gins and growers when making their videos.

“Many people who live in urban areas don’t realize the importance of cotton to Texas or the tremendous impact it has on the state’s economy,” said Deltapine’s Dave Rhylander. “Many of them don’t know – or they take for granted – all the things that come from cotton that we use every day. We believe this contest will help both the students and the public have a better understanding of the value of cotton to all of us.”

Adds Steve Verett, Executive Vice President for Plains Cotton Growers, Inc. “We are excited to be a part of such a great contest that both teaches our local youth about cotton and promotes the industry among growers and the public. We are committed to helping ensure that their videos tell the story of cotton in the most engaging way possible.” For more information, see: www.CottonVideoContest.com

Syngenta’s Gramoxone SL herbicide, a new formulation of Gramoxone with increased mixing compatibility and improved handling characteristics, has received EPA registration.

“Syngenta continually looks for formulations that will improve the user experience,” said Kevin Gesse, Syngenta asset lead. “We are pleased to offer this proven chemistry in a new formulation for the upcoming season.”

The new formulation contains the same concentration of paraquat as Gramoxone Inteon, but without the Inteon (alginate) technology. Gramoxone SL mixes readily with various qualities of water and calcium-containing nitrogen fertilizers, including CAN17.

Label rates and uses for Gramoxone SL are the same as Gramoxone Inteon. Gramoxone SL will replace Gramoxone Inteon, which will no longer be produced.

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