The Cotton Board has added $100,000 to Cotton Incorporated’s 2017 Cottonseed Marketing budget to fund additional marketing efforts intended to help offset decreased prices for cottonseed.
The action, which came during the organization’s annual meeting in Durham, NC, increases funding for cottonseed research and marketing to $700,000.
“With the large crop this year and the closing of a couple of oil mills, there is a dire need to create demand for cottonseed in the dairy feed industry,” said Tom Wedegaertner, director of Cottonseed Research & Marketing for Cotton Incorporated. “The goal is to stimulate increased demand to help stabilize the price and prevent any further decline.”
The additional cottonseed marketing funds for 2017 will primarily be used for a fall marketing campaign to advertise the benefits of nutrient-rich, whole cottonseed as a feedstuff for dairy cattle. Approximately two-thirds of the supplemental funds will be used to place print ads, with the remaining funds set for radio advertising and public relations.
“I am very proud of Cotton Incorporated’s adaptability with their budget and their foresight on this cottonseed issue,” stated George LaCour, Jr., Louisiana cotton producer and Cotton Board chairman. “This additional marketing effort comes at a critical time in the 2017 marketing year. Cotton Incorporated is committed to finding ways to increase cotton producers’ profitability.”
Source – The Cotton Board