Cotton Incorporated Targets Sports Apparel Market

By Berrye Worsham|February 14, 2012

Cotton Incorporated works to influence key fiber-buying decision makers in retail and brand manufacturing companies, showing them the benefits of choosing cotton for their apparel lines.

Reminding them of cotton’s natural qualities while showcasing the added performance apparel finishing technologies created at our research facilities in Cary, NC, helps keep cotton competitive against man-made fibers. These technologies continue to be adopted by many different companies but with the popularity of golf today, you may soon see more of them in golf apparel line offerings.

One of the most successful players on the PGA Tour right now is Ricky Fowler. This very popular young Tour star is sponsored by PUMA, who recently adopted and is now offering Cotton Incorporated’s TransDRY apparel finishing technology in some of their golf apparel.

The latest company to adopt one of Cotton Incorporated’s moisture management apparel finishing technologies is Charlotte, NC-based Bermuda Sands (www.BermudaSandsApparel.com). The latest data from Cotton Incorporated’s Lifestyle Monitor Survey reveals that among golfers, 85% prefer their clothing to be made of cotton and cotton blends. For a complete listing of where to find Cotton Incorporated technology adoptions at retail, see: www.cottonboard.org, then click on the News and Media tab.