Field to Market
December 28, 2009 Cotton Incorporated has been working cooperatively with a unique group of organizations in a consortium called “Field to Market Alliance” to create opportunities across the agricultural supply chain for continuous improvements in productivity, environmental quality and human well-being.
The group provides collaborative leadership engaged in industry-wide dialogue which is grounded in science and open to the full range of technology choices.
A unique educational tool called the “Fieldprint Calculator” was create from this alliance. The calculator will increase in scope and value over time; currently it can be used to provide information to extend the findings from Cotton Incorporated’s Natural Resource Survey conducted in 2008. The calculator can assess how some of your operational decisions affect your farm’s overall sustainability performance. Once you input relevant information from your operation, the calculator tells you how your current land use, energy use, water use, greenhouse gas emissions and soil loss compares with state and national averages.
A key goal of this group is to encourage producers of all crops to improve the sustainability of their farm through the implementation of more sustainable farming decisions and practices. Find out more about this innovative alliance and the calculator by logging on to http://www.fieldtomarket.org
Cotton Incorporated’s resident “stain guru,” Norma Keyes, now has a new home on the website TheFabricOfOurLives.com.
The revamped section introduces visitors to a quirky animated Norma, who illustrates a handy approach to stain removal. Visitors can also watch Norma in action in the “NormaTV” section, where she hosts webisodes on subjects ranging from caring for cotton towels to holiday stains.
“Norma Keyes’ knowledge of fabric care is unparalleled,” says Ric Hendee, vice president, marketing services, Cotton Incorporated. “She’s a unique resource, and we want her home on TheFabricOfOurLives.com to reflect that.
“The new animation is playful – revealing a little bit of Norma’s personality, and the page itself has a retro feel that is in keeping with her character. Norma’s straightforward and accessible approach to fabric care resonates with visitors by providing helpful tips to use when caring for cotton.” The direct link to the Ask Norma page is:
www.thefabricofourlives.com/fabric-smart/Ask-Norma-Fabric-Care-Needs
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