Cotton Explores “Athleisurewear” Market

Yoga pants are a top fashion trend. And since they’re more than likely made from synthetic fibers, they help create a demand problem for the cotton industry.

A recent article in the Lubbock Avalanche-Journal reviewed the challenges the industry faces and the moves that Cotton Incorporated is making to grow cotton’s share in this “athleisurewear” market.

As the article states, “Cotton Inc. recognizes the growing popularity of athleisurewear, athletic-inspired clothing that can be worn in other settings. Think hoodies, yoga pants, T-shirts designed to trap water and sweat.

“Those products are traditionally made from synthetics. But rather than try to sway customers away from athleisurewear and back into jeans, Cotton Inc. is taking more of a can’t-beat-’em-join-’em approach.”

Click here to read the entire article.