To promote cotton usage in India, Cotton Council International is taking Bollywood into the lives of cotton consumers through a new video campaign called “Check the Label.” It takes some of the most iconic Bollywood scenes and – through humor – shows how they could have been different if only cotton had a role to play.
CCI Urges India Consumers to “Check the Label” Bollywood-Style
To promote cotton usage in India, Cotton Council International is urging consumers to “Check the Label” in a new Bollywood-style video campaign.
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