American Eagle Outfitters Joins Denim Recycling Initiative
October 26, 2011 The cotton industry’s dedication to social, corporate and environmental responsibility continues to pick up steam, with American Eagle Outfitters (AEO) recently joining with Cotton Incorporated in a nationwide effort to continue its highly successful “Cotton. From Blue to Green” denim recycling program.
The partnership allows AEO customers to receive a 20 percent discount on purchases when they donate an old denim apparel item, according to Cotton Leader, which is published by the Cotton Board.
“The denim is then given a ‘new life’ by being converted into UltraTouch denim insulation,” says Andrea Samber, national spokesperson for the initiative.
The denim insulation is then provided to communities in need to assist with building efforts, often in areas affected by natural disasters. The recycling project will be expanded to 47 college campuses across the nation. Recycling containers, identical to the ones placed inside AEO retail stores, will be set up at central locations on campuses such as Cornell University, the University of Massachusetts, University of Central Florida, Texas State University and the University of California Los Angeles.
“AEO customers care about the environment and want to help communities in need,” said Marcie Eberhart, director of the AEO Foundation. “This program enables them to do both.”
Since its inception, the “Cotton. From Blue to Green” program has recycled enough denim to create natural cotton fiber insulation for more than 1,300 homes.
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